Jeffrey Sharpe, President and CEO of Digital Shelf Space (TSX VENTURE:DSS)
("Digital Shelf Space") a Vancouver-based independent producer and online
distributor of home entertainment content, is pleased to announce its
groundbreaking product starring one of the biggest names in Mixed Martial Arts
("MMA"), Georges St-Pierre. Digital Shelf Space has been granted the rights to
Georges St-Pierre's brand for use in the production, marketing and distribution
of a series of 6 MMA inspired DVD workouts titled GSP RUSHFIT
(http://www.gsprushfit.com). This new content partnership reflects Digital Shelf
Space's overall strategy of aligning itself with world-class, global brand
partners in the creation, production and distribution of online direct-to-home
entertainment content.


Georges "Rush" St-Pierre ("GSP") is a Canadian professional mixed martial artist
and MMA world champion who holds black belts in both Kyokushin Karate and
Brazilian Jiu Jitsu. As a top ranked MMA fighter and welterweight champion of
the world's leading MMA organization, St-Pierre trains professionally on a daily
basis. The 29 year-old athlete also trains in other disciplines such as boxing
and wrestling and has been competing since 16 years of age. In 2006 he became
the welterweight champion of the world's leading MMA organization, a title he
successfully defended in Montreal against Josh Koscheck on December 11, 2010.


The home DVD workout series was designed specifically with MMA fans in mind.
Digital Shelf Space's decision to partner with GSP was largely rooted in his
wide appeal and global MMA fan base. The home-based fitness program is based on
body weight intensive circuit training that incorporates MMA-style conditioning
exercises. The workouts focus on building muscle, cutting weight and getting in
shape. The DVDs are now available for sale at http://www.gsprushfit.com.


"Georges St-Pierre has dedicated his life to Mixed Martial Arts and is one of
the top conditioned athletes not only in the sport, but in the world. The health
and well-being of our society and MMA fans everywhere can benefit directly from
the same commitment GSP has made to his health and fitness. Georges' commitment
to excellence has made him a champion and has created a name for himself in the
sport that is uncontested," Mr. Sharpe said. "With every fight he continuously
seeks to improve and refine his skills, as evidenced by the fact that he
currently holds the welterweight title belt in the world's leading MMA
organization. Millions of GSP fans watch his title fights. The outcome of his
training and conditioning is always apparent after he fights. We are excited to
partner with Georges St-Pierre as one of our top priorities going into 2011."


"Digital Shelf Space is the best at creating, producing, marketing and
distributing fitness videos online and in stores," said Mr. St-Pierre. "I am
excited to be working with the Digital Shelf Space team to bring my style of MMA
training directly to the fans."


With this partnership, Digital Shelf Space targets the fitness video market, one
of the most lucrative content segments within the direct-to-home entertainment
industry. Our partnership with Georges St-Pierre delivers a key consumer base -
the ever growing population of Mixed Martial Arts fans. MMA is one of the
fastest growing sports in North America and in many other countries around the
world, delivering millions of fans in the coveted 18-40 year old male
demographic. Digital Shelf Space plans to continue extending its offering into
other direct-to-home markets.


About Georges St-Pierre 

Georges "Rush" St-Pierre (also referred to as "GSP") is a Canadian professional
mixed martial artist and MMA world champion who holds black belts in both
Kyokushin Karate and Brazilian Jiu Jitsu. He is managed by Shari L. Spencer of
The Spencer Firm and represented by CAA Sports, a division of Creative Artists
Agency. For more information about GSP, visit http://www.gsprushfit.com,
http://www.GSPFightClub.com , http://www.facebook.com/georgesstpierre, or follow
him at http://www.twitter.com/georgesstpierre.


About Digital Shelf Space

Digital Shelf Space is an independent creator and producer of home entertainment
content and online distribution provider to digital retailers, content owners
and aggregators. Digital Shelf Space's proprietary technology platform has been
custom built to distribute home entertainment content directly to consumers. The
platform blends e-commerce functionality and paid video content delivery,
including DVD, digital download and streaming video formats. Please visit
www.gsprushfit.com to view our recently launched project with Georges St-Pierre.


ON BEHALF OF THE BOARD 

Jeffrey Sharpe, Chief Executive Officer

Forward Looking Statements

The matters discussed in this press release include forward-looking statements,
including those regarding the timing of our upcoming content slate. Such
statements are subject to a number of risks and uncertainties. Actual results in
the future could differ materially and adversely from those described in the
forward-looking statements as a result of various important factors, including
the substantial investment of capital required to produce and market video and
entertainment productions, increased costs for producing and marketing
entertainment programming, budget overruns, limitations imposed by our financing
abilities, unpredictability of the commercial success of our programming, the
cost of defending our intellectual property, difficulties in integrating
technological changes and other trends affecting the entertainment industry, and
the 'risk factors' as set forth in Digital Shelf Space's Filing Statement, filed
on SEDAR on November 16th, 2010. As a result, these statements speak only as of
the date they were made and Digital Shelf Space undertakes no obligation to
publicly update or revise any forward-looking statements, whether as a result of
new information, future events or otherwise, unless such updates or revisions
are required by applicable law. Words such as "expects", "intends", "plans",
"projects", "believes", "estimates", and similar expressions are used to
identify these forward-looking statements.
Movit Media Corp (TSXV:DSS)
Historical Stock Chart
From Jun 2024 to Jul 2024 Click Here for more Movit Media Corp Charts.
Movit Media Corp (TSXV:DSS)
Historical Stock Chart
From Jul 2023 to Jul 2024 Click Here for more Movit Media Corp Charts.