Shaw Communications Appoints Jim Little as Chief Marketing Officer
March 15 2012 - 5:18PM
Marketwired
Shaw Communications Inc. (TSX:SJR.B) (NYSE:SJR) today announces the
appointment of Jim Little as Chief Marketing Officer, effective
April 26.
As CMO, Little will lead the strategic direction for the overall
marketing and brand experience for all lines of business at Shaw.
He will oversee all marketing activities to strengthen corporate
brand, maximize sales, increase market share, and maintain industry
leadership across all aspects of the business.
"We're pleased to welcome Jim to the senior leadership team at
Shaw," said Brad Shaw, Chief Executive Officer, Shaw Communications
Inc. "Jim's past experiences will help us lead the charge in
building the Shaw brand across Canada."
Little has held senior marketing, brand and communications roles
with several leading Canadian organizations including Alcan,
Bombardier, Bell and most recently as the Chief Brand and
Communications Officer for RBC.
A graduate of McGill University, Little holds a Bachelor of Arts
and numerous marketing awards including Canadian Marketer of the
Year (2006), Marketing Magazine's top 100 visionaries, and Brand of
the Year (2011).
For more information about Shaw, please visit www.shaw.ca.
About Shaw Communications Inc.
Shaw Communications Inc. is a diversified communications and
media company, providing consumers with broadband cable television,
High-Speed Internet, Home Phone, telecommunications services
(through Shaw Business), satellite direct-to-home services (through
Shaw Direct) and engaging programming content (through Shaw Media).
Shaw serves 3.4 million customers, through a reliable and extensive
fibre network. Shaw Media operates one of the largest conventional
television networks in Canada, Global Television, and 18 specialty
networks including HGTV Canada, Food Network Canada, History
Television and Showcase. Shaw is traded on the Toronto and New York
stock exchanges and is included in the S&P/TSX 60 Index
(TSX:SJR.B) (NYSE:SJR). For more information about Shaw, please
visit www.shaw.ca.
Contacts: Shaw Communications Inc. Katherine Emberly Vice
President, Communications & Public Relations (403)
750-4500katherine.emberly@sjrb.ca Shaw Communications Inc. Lindsay
Krzepkowski Manager, Media Relations (403)
750-7439lindsay.krzepkowski@sjrb.ca www.shaw.ca
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