Théa Leveraging Cegedim Relationship Management's OneKey™ Global Healthcare Professional Database Across Seven European Co...
March 15 2012 - 1:06PM
Business Wire
Cegedim Relationship Management today announced that Théa has
fully deployed OneKey™, the world-leading healthcare professional
(HCP) database, across its European business units in Norway,
Finland, Denmark, Sweden, Turkey, Poland and Germany. Théa, an
independent R&D-centered pharmaceutical company, holds a
leadership position in the key therapeutic area of ophthalmology by
pioneering a new generation of eye care products. Cegedim
Relationship Management continues to drive innovation as the leader
in Data Management solutions exclusive to the international Life
Sciences industry.
Complete, Tailored and Continuously Updated HCP Database to
Deliver Improved Stakeholder Understanding and
Relationship-Building
As governments forge ahead with drastic initiatives focused on
reducing healthcare costs, Life Sciences companies look at
improving their commercial operations. In order to improve
relationships with industry decision makers and stakeholders,
leading companies invest in comprehensive HCP reference databases
that enable the most optimized market knowledge.
Théa sought the Cegedim Relationship Management OneKey database
to gain access to the solution’s full panel of European eye care
HCPs, in order to increase their universe of targets and enhance
overall performance in targeting and segmentation strategies.
Théa’s diverse European business units benefit from OneKey’s robust
capability to seamlessly adapt to each country’s data privacy laws
– expertly ensuring continued compliance. Further, OneKey features
the most superior data quality via systematic phone validation,
real time updates, consistent database cleansing and constant
inflow of new customer information. OneKey enables Théa commercial
teams with fresh and unique market insights that foster long-term
relationships with new and existing stakeholders.
“The OneKey database reflects the real image of current medical
professionals and workplaces throughout Europe. And with our
constantly evolving market, the solution’s robust data quality
helps facilitate valuable improvements in our commercial
operations,” said Fabrice Michel, Global Marketing Head, Théa. “We
look forward to leveraging continued benefits from the breakthrough
data solution and our partnership with Cegedim Relationship
Management.”
According to the agreement, Théa has also selected OneKey
Connect which bridges the gap between their CRM system and the
OneKey database to enable further data quality improvements and
updates.
“We designed OneKey with user-designed and flexible
functionalities that easily adapt to companies’ current systems and
can support their data privacy compliance procedures, which is a
vital asset in Europe’s increasingly fragmented market structure,”
said Stefan Janssens, President EMEA, Cegedim Relationship
Management. “OneKey strengthens companies’ CRM efficiency with the
best coverage of HCP networks, coupled with consistent updates from
our in-house database experts, in order to support deeper
understanding of their market and stakeholder networks.”
About Cegedim Relationship Management:
Cegedim Relationship Management is the
Life Sciences industry’s leading provider of Customer Relationship
Management (CRM) solutions. Designed specifically for Life
Sciences, the company’s innovative business solutions incorporate a
thorough understanding of local, regional and worldwide trends.
Cegedim Relationship Management enables more than 200,000 users in
many of the world’s most innovative companies to stay ahead of
market challenges. In addition to CRM, Cegedim Relationship
Management also provides marketing, data optimization and
regulatory compliance solutions in more than 80 countries. Cegedim
Relationship Management is part of the France-based Cegedim S.A.
Group.
To learn more, please visit:
www.cegedim.com/rm.
About Cegedim:
Founded in 1969, Cegedim is a global
technology and services company specializing in the healthcare
field. Cegedim supplies services, technological tools, specialized
software, data flow management services and databases. Its
offerings are targeted notably at healthcare industries, life
sciences companies, healthcare professionals and insurance
companies. The world leader in life sciences CRM, Cegedim is also
one of the leading suppliers of strategic healthcare industry data.
Cegedim employs 8,200 people in more than 80 countries and
generated revenue of €911 million in 2011. Cegedim SA is listed in
Paris (EURONEXT: CGM).
To learn more, please visit:
www.cegedim.com.
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