SZ Worldwide Restaurant Concepts

Sizzler Launches Franchising Drive; Names Brad Ritter Communications as PR Firm of Record SHERMAN OAKS, Calif., Oct. 22 /PRNewswire/ -- Sizzler, operator of more than 300 mid-scale casual dining restaurants worldwide, has named Brad Ritter Communications, LLC its public relations firm of record as it launches a new franchise sales initiative. "Over the last three years, we have made significant improvements to our food, buildings and marketing," said Ken Cole, president and CEO. "As a result, the Sizzler system is much stronger, and we now have a great story to tell prospective franchisees." Sizzler has 225 franchised and 86 company-owned locations in 17 states and nine countries and territories. The chain expects to add more than 200 restaurants over the next five years. Brad Ritter Communications will assist Sizzler raise its profile in the restaurant industry, as well as support local restaurant marketing. "People in the restaurant business know the Sizzler name, but they're not yet aware of all the improvements that have taken place," said Brad Ritter, president. "Many restaurant chains are scaling back their expansion plans, making Sizzler's story that much more exciting to tell." As part of its growth strategy, Sizzler also recently hired Todd Peterson as vice president of development. Peterson, a veteran restaurant franchising executive, joined Sizzler from Damon's Grill, a 130-unit casual dining chain based in Ohio. About Sizzler Based in Sherman Oaks, Calif., Sizzler operates 225 franchised and 86 company-owned restaurants worldwide. Sizzler is a division of Worldwide Restaurant Concepts, Inc. (NYSE:SZ), a leading casual dining company with operations throughout the world. For more information, please visit http://www.sizzler.com/ and http://www.wrconcepts.com/ . About Brad Ritter Communications, LLC Based in Columbus, Ohio, with offices in Los Angeles, Calif., Brad Ritter Communications specializes in helping organizations develop and tell their stories to a variety of audiences. The firm provides consulting, coaching and training to corporate and government clients. For more information, please visit http://www.bradritter.com/ . DATASOURCE: Brad Ritter Communications, LLC CONTACT: Brad Ritter of Brad Ritter Communications, +1-866-284-2170 Web site: http://www.bradritter.com/ http://www.sizzler.com/ http://www.wrconcepts.com/

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