UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington D.C. 20549
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 UNDER
THE SECURITIES EXCHANGE ACT OF
1934
For the month of August 2011
Commission File Number: 001-35190
TAOMEE
HOLDINGS LIMITED
16/F, Building No. A-2, No. 1528 Gumei Road, Xuhui District
Shanghai 200233, Peoples Republic of China
(86-21) 6128-0056
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.
Form
20-F
x
Form 40-F
¨
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):
¨
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by
Regulation S-T Rule 101(b)(7):
¨
Indicate by check mark whether by furnishing the
information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.
Yes
¨
No
x
If Yes is marked, indicate below the file number assigned to the
registrant in connection with Rule 12g3-2(b):
82- N/A
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
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TAOMEE HOLDINGS LIMITED
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By:
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/s/ Paul Keung
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Name:
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Paul Keung
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Title:
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Chief Financial Officer
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Date: August 17, 2011
2
EXHIBIT INDEX
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Page
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Exhibit 99.1 - Press Release
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4
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3
Exhibit 99.1
TAOMEE REPORTS SECOND QUARTER 2011 UNAUDITED FINANCIAL RESULTS
(Shanghai, China - Aug 17,
2011) - Taomee Holdings Limited (NYSE: TAOM) (Taomee or the Company), one of the leading childrens entertainment and media companies in China, today reported its unaudited financial results for the second quarter ended
June 30, 2011.
Second Quarter 2011 Financial Highlights
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Total net revenues were US$11.8 million, a 22.6% increase from US$9.6 million in the second quarter 2010 and a seasonal 5.1% decrease from US$12.4
million in the first quarter of 2011.
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Gross margin rose to 85.1% from 84.2% in the first quarter 2011 and decreased from 85.3% in the second quarter 2010.
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Non-GAAP net income attributable to holders of ordinary shares was US$4.7 million, compared with US$5.6 million in the first quarter 2011.
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Non-GAAP basic and diluted earnings per ADS were US$0.15 and US$0.14, respectively, compared with US$0.20 and US$0.18, respectively, in the first
quarter 2011 and US$0.20 and US$0.19, respectively, in the second quarter 2010.
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We are pleased to report our results
for the first time as a publicly traded company, said Mr. Benson Wang, Co-founder, Director and Chief Executive Officer of Taomee. Our second quarter results exceeded our expectations, and we remain focused on investing in new
content offerings for the future. Following our successful listing on the New York Stock Exchange, some of our key objectives for 2011 are to expand our user base, launch new offerings- including our social networking site and mobile entertainment
products, demonstrate success to partners through brand licensing, and increase the popularity of our franchises through film and TV. I am extremely pleased with the highly successful launches of our first two movies,
Seer: The Search for
the Sacred Phoenix
last month and
Legend of the Moles-The Frozen Horror
just a few days ago. The sophisticated production and the tremendous audience reception of these movies demonstrate our potential to expand our
franchises further. As we look forward, our commitment to create the very best in childrens entertainment content and to deliver it across multiple platforms remains strong. We are optimistic about the third quarter as we actively execute our
strategy to drive long-term growth and further build our entertainment franchise in China.
4
Operational Results for Second Quarter 2011
For the second quarter of 2011, the number of active accounts for the Companys games under operation in mainland China decreased 12% to approximately 24.0 million from 27.3 million in the
first quarter of 2011.
Active paying accounts for the Companys games under operation in mainland China decreased 19% to approximately
2.2 million from 2.7 million in the first quarter of 2011. The declines in active accounts and active paying accounts were primarily due to seasonality as the second quarter has fewer non-school days compared with the other three quarters
during the year.
Unaudited Financial Results for Second Quarter 2011
Total Net Revenues
Total net revenues were US$11.8 million, compared with US$12.4
million in the first quarter 2011 and US$9.6 million in the second quarter 2010.
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Net online business revenues were US$10.7 million, compared with US$11.8 million in the first quarter 2011 and US$9.0 million in the second quarter
2010. The quarter-over-quarter decrease was primarily due to seasonality as the second quarter has the fewest non-school days during the year. The year-over-year increase was primarily due to the revenue generated by our new virtual worlds launched
in 2011.
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Net offline business revenues were US$1.1 million, compared with US$0.6 million in the first quarter 2011 and US$0.6 million in the second quarter
2010. The sequential and year-over-year increases were mainly due to a rise in offline merchandise and book licensing. Our offline licensing business posted strong growth as our brands continue to grow in awareness and popularity across China.
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Total Cost of Services
Total cost of services was US$1.8 million, compared with US$2.0 million in the first quarter 2011 and US$1.4 million in the second quarter 2010.
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Online business related costs were US$1.6 million, compared with US$1.7 million in the first quarter 2011 and US$1.3 million in the second quarter
2010. The quarter-over-quarter decline was primarily due to lower bandwidth costs associated with the seasonal slowdown while the year-over-year increase was mainly due to an increase in headcount and share based compensation.
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Offline business related costs were US$0.2 million in the second quarter 2011, compared with US$0.3 million in the first quarter 2011 and US$0.1
million in the second quarter 2010. The quarter-over-quarter decrease was primarily due to the Companys low margin books trading business in the first quarter 2011 that was discontinued in the second quarter of 2011. The year-over-year
increase was mainly due to the increase in headcount and share based compensation.
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5
Gross Profit and Gross Margin
Gross profit was US$10.0 million, compared with US$10.4 million in the first quarter 2011 and US$8.2 million in the second quarter 2010.
Gross margin was 85.1%, compared with 84.2% in the first quarter 2011 and 85.3% in the second quarter 2010.
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Gross margin for the online business was 85.9%, compared with 85.8% in the first quarter of 2011, and 85.3% in the second quarter of 2010.
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Gross margin for the offline business was 76.7%, compared with 53.8% in the first quarter of 2011 and 84.4% in the second quarter 2010.
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Total Operating Expenses
Total Operating expenses were US$5.6 million, compared with US$4.6 million in the first quarter 2011 and US$3.2 million in the second quarter 2010.
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Product development expenses were US$2.2 million, compared with US$2.1 million in the first quarter 2011 and US$1.1 million in the second quarter 2010.
The sequential and year-over-year increase was primarily due an increase in headcount for R&D staff.
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Sales and marketing expenses were US$1.7 million, compared with US$1.0 million in the first quarter 2011 and US$0.3 million in the second quarter 2010.
The sequential and year-over-year increases were largely due to an increase in animation production costs and higher advertising expenses.
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General and administrative expenses were US$1.9 million, compared with US$1.6 million in the first quarter 2011 and US$1.8 million in the second
quarter 2010. The sequential and year-over-year increase was mainly due to professional service fees related to being a public company and higher stock based compensation.
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Share of Profit in Equity Investment
Share of profit in equity investment was US$
0.3 million, compared with US$ 4.0 million in the first quarter 2011 and US$0.2 million in the second quarter 2010. The quarter-over-quarter decrease was mainly due to a recognized investment gain of US$3.7 million in the first quarter
2011 from the sale of the Companys 10.5% equity interest in Elyn Corporation. We currently own 29.5% of Elyn Corporation and its wholly-owned subsidiary Taiwan Taomee Co., Ltd., an entity that operates the Companys four virtual worlds in
Taiwan.
Profit (loss) from Operations
Profit from operations was US$4.4 million, compared with US$5.8 million in the first quarter 2011 and US$5.0 million in the second quarter 2010.
6
Net Income
Net income was US$4.3 million, compared with US$9.1 million in the first quarter 2011 and US$5.7 million in the second quarter 2010.
Net income attributable to holders of ordinary shares was US$4.3 million, compared with US$9.0 million in the first quarter 2011 and US$5.6 million in the second quarter 2010.
Non-GAAP net income attributable to shareholders was US$4.7 million, compared with US$5.6 million in the first quarter 2011 and US$5.6 million in the
second quarter 2010.
Basic and diluted earnings per American Depositary Share (ADS) were US$0.14 and US$0.13 each, compared with US$0.31 and
US$0.29, respectively, in the first quarter 2011, and US$0.20 and US$0.19, respectively in the second quarter 2010.
Non-GAAP basic and
diluted earnings per American Depositary Share (ADS) were US$0.15 and US$0.14 each, compared with US$0.20 and US$0.18 each, in the first quarter 2011, and US$0.20 and US$0.19, respectively, in the second quarter 2010.
Cash and Cash Equivalents
As of
June 30, 2011, the Company had US$119.5 million of cash and cash equivalents, compared with US$54.1 million as of March 31, 2011. The increase reflects the proceeds from the Companys initial public offering in June, 2011.
Recent Business Highlights
On
June 20
th
, 2011
, Taomee launched a fully animated TV show based on the Moles World franchise which received an overwhelmingly positive response from viewers.
On July 15
th
, 2011
, Taomee began open-beta testing for
Seer
2
in China. This is the second virtual world based on the Seer franchise.
On July 28
th
,
2011
, Taomee released its first fully animated movie,
Seer: The Search for the Sacred Phoenix
based on the Seer franchise. As of August 14
th
, 2011, the film has generated over RMB 42.9 million (US$ 6.2
million) in box office revenue
1
.
On August 11
th
, 2011
, Taomee released its second fully animated
movie,
Legend of the Moles-The Frozen Horror
based on the Moles World franchise. In the opening weekend, the movie was the fifth most watched film in China, generating RMB 10.2 million (US$ 1.6 million) in box office revenue.
1
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Box office figures as of August 14, 2011, according to www.EntGroup.cn
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7
Outlook for Third Quarter 2011
For the third quarter of 2011, Taomee expects total net revenues to increase in the range of 3% to 5% quarter-over-quarter. Although we expect to have a positive cash flow and remain profitable, we also
anticipate that net income will decline sequentially and year-over-year as we continue to invest in our business and brands by adding headcount, primarily in R&D and product development, as well as higher advertising expenses and increased
animation production costs.
Non-GAAP Financial Measures
To supplement the financial measures prepared in accordance with generally accepted accounting principles in the United States, or GAAP, this press release presents non-GAAP net income attributable to the
Companys shareholders and non-GAAP earnings per ADS by excluding share-based compensation charge from net income attributable to the Companys shareholders and from the calculation of earnings per ADS. For the three months ended
March 31, 2011, the Company also excluded its one time gain from selling its equity investment in Elyn Corporation from net income attributable to the Companys shareholders and earnings per ADS, respectively. The Company believes these
non-GAAP financial measures are important to help investors understand the Companys operating and financial performance, compare business trends among different reporting periods on a consistent basis and assess the Companys core
operating results,. The use of the above non-GAAP financial measures has certain limitations. Share-based compensation charge has been and will continue to be incurred and is not reflected in the presentation of the non-GAAP financial measures; it
should be considered in the overall evaluation of our results. None of the non-GAAP measures is a measure of net income attributable to the Companys shareholders, operating profit, operating performance or liquidity presented in accordance
with GAAP. We compensate for these limitations by providing the relevant disclosure of our share-based compensation charge in our reconciliations to the most directly comparable GAAP financial measures, which should be considered when evaluating our
performance. These non-GAAP financial measures should be considered in addition to financial measures prepared in accordance with GAAP, but should not be considered a substitute for, or superior to, financial measures prepared in accordance with
GAAP. Reconciliation of each of these non-GAAP financial measures to the most directly comparable GAAP financial measure are set forth at the end of this release.
Conference Call
The Company will host a conference call and live webcast at 8:30pm Eastern
Daylight Time on Tuesday, Aug 16, 2011 (8:30am Beijing time on Wednesday, Aug 17, 2011).
Dial-in numbers for the live conference call are as
follows:
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- U.S. Toll Free Number
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+1-800-591-6930
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- International Dial-in Number
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+1-617-614-4908
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- China Mainland Dial-in Number
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+86-400-8811-629 / +86 -400-8811-630
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- Hong Kong Dial-in Number
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+852-3002-1672
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Conference ID: Taomee
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8
A live and archived webcast of the conference call will be available on the Investor Relations section of
Taomees website at
http://www.taomee.com/en_taomee.html
.
A telephone replay of the call will be available after the conclusion
of the conference call at 11:30 p.m. Eastern Daylight Time on August 16, 2011 through 11:30 p.m. Eastern Daylight Time, August 24, 2011.
Dial-in numbers for the replay are as follows:
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- Dial-in Number
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+1-888-286-8010
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- International Dial-in Number
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+1-617-801-6888
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Conference ID: 61616870
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About Taomee Holdings Limited
Taomee Holdings Limited is one of the leading childrens entertainment and media companies in China with a mission to create exceptional entertainment experiences for children that are fun, safe and
trusted by parents. Taomee has created online virtual worlds with enduring and iconic characters, images and story lines that have resonated and attracted a loyal following among children between the ages of 5 and 15 in China. As of June 2010,
Taomee was ranked as the largest online entertainment community for children in China measured by market share and active accounts, according to a report from iResearch. Taomee has expanded into offline business by licensing its franchises to other
media formats including books, films and television and makers of consumer products targeting children.
Safe Harbor Statements
This press release contains statements that may constitute forward-looking statements within the meaning of Section 27A
of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words or
phrases such as may, will, expect, anticipate, aim, estimate, intend, plan, believe, potential, continue,
is/are likely to or other similar expressions. Among other things, the managements quotations and outlook information contain forward-looking statements. These forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. Potential risks and uncertainties include, but are not
limited to: the Companys business strategies and initiatives as well as business plans; future business development, results of operations and financial condition; expected changes in revenues and certain cost or expense items; expectations
with respect to increased revenue growth and the Companys ability to sustain profitability; the Companys services and products under development or planning; the Companys ability to attract users and further enhance the
Companys brand recognition; and trends and competition in the childrens entertainment and media market and industry, including those for online entertainment. Further information regarding these and other risks is included in
Taomees filings with the U.S. Securities and Exchange Commission, including its registration statement on its final prospectus dated June 10, 2011. All information provided in this press release is as of the date of the press release, and
the Company undertakes no obligation to update any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as required under applicable law. Although the Company believes that the
expectations expressed in these forward looking statements are reasonable, the Company cannot assure you that their expectations will turn out to be correct, and investors are cautioned that actual results may differ materially from the anticipated
results.
9
For further information, please contact
Taomee Holdings Limited
Email:
ir@taomee.com
Christensen
In China
Christian Arnell
Phone: +86-10-5826-4939
E-mail:
carnell@christensenir.com
In US
Kimberly Minarovich
Phone: +1-917-533-3268
E-mail:
kminarovich@christensenir.com
10
Taomee Holdings Limited - Unaudited Consolidated Balance Sheets
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In USD
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In USD
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June 30
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March 31
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2011
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2011
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ASSETS
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Current assets:
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Cash and cash equivalents
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119,461,002
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54,100,520
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Accounts receivable
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161,053
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252,887
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Prepayments and other current assets
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1,278,101
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|
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|
2,872,179
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Deferred tax assets, current
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|
2,865,237
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|
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|
2,828,178
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|
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Total current assets
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123,765,393
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|
60,053,764
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|
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Investments in equity investees
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|
|
1,972,907
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|
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|
1,629,928
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Property and equipment, net
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2,724,974
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3,015,089
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Acquired intangible assets
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|
149,545
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147,611
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Other assets
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1,536,098
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1,665,645
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TOTAL ASSETS
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130,148,917
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66,512,037
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LIABILITIES, MEZZANINE EQUITY AND EQUITY
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Current liabilities:
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Accounts payable
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44,318
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90,088
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Income tax payable
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1,449,753
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933,615
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Advance from customers
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|
10,587,779
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11,097,458
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Due to related parties
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89,432
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|
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|
88,889
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Deferred revenue
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|
14,226,052
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|
|
|
13,638,397
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Dividends payable
|
|
|
6,400,000
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|
|
|
6,400,000
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Deferred tax liabilities, current
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|
388,760
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|
|
|
381,996
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Accrued expenses and other current liabilities
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|
|
6,015,372
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|
|
|
5,466,952
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Total current liabilities
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|
39,201,466
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|
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38,097,395
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Mezzanine equity
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Series A convertible redeemable preferred shares ($0.00002 par value, 125,000,000 shares authorized, issued and outstanding as of
March 31, 2011; nil as of June 30, 2011). (Redemption value was $7,500,000 as of March 31, 2011 and nil as of June 30, 2011 )
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5,746,906
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Equity
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Ordinary shares ($0.00002 par value; 875,000,000 shares authorized; 575,000,000 shares issued and outstanding as of
March 31, 2011 and 723,250,000 shares issued and outstanding as of June 30, 2011)
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14,465
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|
|
|
9,000
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Additional paid-in capital
|
|
|
65,020,949
|
|
|
|
1,432,091
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Retained earnings
|
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|
24,522,932
|
|
|
|
20,268,026
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Accumulated other comprehensive income
|
|
|
1,389,105
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|
|
|
958,619
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|
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Total equity
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|
90,947,451
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|
|
|
22,667,736
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TOTAL LIABILITIES, MEZZANINE EQUITY AND EQUITY
|
|
|
130,148,917
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|
|
|
66,512,037
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|
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11
Taomee Holdings Limited - Unaudited Consolidated Statements of Operations
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In USD, except for share data
For three
months
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ended June 30,
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ended March 31,
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ended June 30,
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2011
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|
2011
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2010
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Revenues:
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|
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Online business, net
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|
10,692,370
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|
|
|
11,775,969
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|
|
|
9,022,278
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|
Offline business, net
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|
|
1,068,729
|
|
|
|
622,806
|
|
|
|
567,716
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total net revenues
|
|
|
11,761,099
|
|
|
|
12,398,775
|
|
|
|
9,589,994
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cost of services
|
|
|
|
|
|
|
|
|
|
|
|
|
Online business
|
|
|
(1,502,720
|
)
|
|
|
(1,667,624
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)
|
|
|
(1,325,986
|
)
|
Offline business
|
|
|
(248,639
|
)
|
|
|
(287,519
|
)
|
|
|
(88,315
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total cost of services
|
|
|
(1,751,359
|
)
|
|
|
(1,955,143
|
)
|
|
|
(1,414,301
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Gross profit
|
|
|
10,009,740
|
|
|
|
10,443,632
|
|
|
|
8,175,693
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Operating income expenses:
|
|
|
|
|
|
|
|
|
|
|
|
|
Product development
|
|
|
(2,212,485
|
)
|
|
|
(2,092,025
|
)
|
|
|
(1,134,900
|
)
|
Sales and marketing
|
|
|
(1,678,841
|
)
|
|
|
(1,034,939
|
)
|
|
|
(264,414
|
)
|
General and administrative
|
|
|
(1,896,278
|
)
|
|
|
(1,648,904
|
)
|
|
|
(1,808,606
|
)
|
Other operating income
|
|
|
158,926
|
|
|
|
174,196
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total operating expenses
|
|
|
(5,628,678
|
)
|
|
|
(4,601,672
|
)
|
|
|
(3,207,920
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Profit from operations
|
|
|
4,381,062
|
|
|
|
5,841,960
|
|
|
|
4,967,773
|
|
|
|
|
|
Interest income, net
|
|
|
131,699
|
|
|
|
105,392
|
|
|
|
52,468
|
|
Other income (expenses), net
|
|
|
(5,115
|
)
|
|
|
4,633
|
|
|
|
(99,209
|
)
|
Income before income taxes and share of profit in equity investments
|
|
|
4,507,646
|
|
|
|
5,951,985
|
|
|
|
4,921,032
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Income tax benefit (expense)
|
|
|
(514,634
|
)
|
|
|
(799,404
|
)
|
|
|
665,979
|
|
|
|
|
|
Share of profit in equity investments
|
|
|
342,979
|
|
|
|
3,976,684
|
|
|
|
151,584
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net income
|
|
|
4,335,991
|
|
|
|
9,129,265
|
|
|
|
5,738,595
|
|
|
|
|
|
Less: Deemed dividends on Series A convertible redeemable preferred shares
|
|
|
(81,085
|
)
|
|
|
(119,516
|
)
|
|
|
(119,649
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net income attributable to holders of ordinary shares
|
|
|
4,254,906
|
|
|
|
9,009,749
|
|
|
|
5,618,946
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Earnings per ADS
|
|
|
|
|
|
|
|
|
|
|
|
|
- Basic
|
|
|
0.14
|
|
|
|
0.31
|
|
|
|
0.20
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
- Diluted
|
|
|
0.13
|
|
|
|
0.29
|
|
|
|
0.19
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Weighted average number of shares used in calculation
|
|
|
|
|
|
|
|
|
|
|
|
|
- Basic
|
|
|
514,972,527
|
|
|
|
450,000,000
|
|
|
|
450,000,000
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
- Diluted
|
|
|
537,289,764
|
|
|
|
482,579,336
|
|
|
|
452,500,100
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
12
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
In USD, except for share data
For three
months
|
|
|
|
ended June 30,
|
|
|
ended March 31,
|
|
|
ended June 30,
|
|
|
|
2011
|
|
|
2011
|
|
|
2010
|
|
Reconciliation from GAAP measures to Non-GAAP measures
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
GAAP net income attributable to holders of ordinary shares
|
|
|
4,254,906
|
|
|
|
9,009,749
|
|
|
|
5,618,946
|
|
Share-based compensation cost
|
|
|
455,056
|
|
|
|
273,557
|
|
|
|
17,040
|
|
Investment income from sell of equity interest
2
|
|
|
|
|
|
|
(3,662,098
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Non GAAP net income attributable to holders of ordinary shares
|
|
|
4,709,962
|
|
|
|
5,621,208
|
|
|
|
5,635,986
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Non-GAAP diluted earnings per ADS
|
|
|
|
|
|
|
|
|
|
|
|
|
- Basic
|
|
|
0.15
|
|
|
|
0.20
|
|
|
|
0.20
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
- Diluted
|
|
|
0.14
|
|
|
|
0.18
|
|
|
|
0.19
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2
|
Reflects the transaction to sell 10.5% of equity interest in Elyn Corporation in February 2011
|
13
Taomee Holdings Limited American Depositary Shares (Each Representing 20 Ordinary Shares) (NYSE:TAOM)
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Taomee Holdings Limited American Depositary Shares (Each Representing 20 Ordinary Shares) (NYSE:TAOM)
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From May 2023 to May 2024