TigerDirect Celebrates the Grand Opening of Two Illinois Stores

TigerDirect®, a subsidiary of Systemax Inc. (NYSE: SYX), today announced the grand opening of two new Illinois stores: Chicago Midtown and Vernon Hills. The TigerDirect locations fully integrate the Company’s powerful shopping experience, Retail 2.0®, which combines the best of brick-and-mortar and online shopping, in addition to TigerConnect™ centers that provide a full suite of mobile specialty offerings.

“Reflecting our ongoing momentum, TigerDirect is extremely pleased to have established a growing footprint in the Midwest region,” said Robert Leeds, Vice Chairman and Interim Chief Executive Technology Products Group, of Systemax Inc. “The Chicago Midtown and Vernon Hills stores are well positioned to accommodate the consumer electronics needs of shoppers throughout the Chicago metro area, providing them with access to our incredible deals and vast product selection. Moreover, we’re offering them the chance to experience a completely new approach to retail shopping with Retail 2.0 and TigerConnect centers that give customers the added convenience of a veritable wireless store in our showrooms."

The grand openings are scheduled to take place on Friday, April 29th and Saturday, April 30th, with the festivities continuing for two subsequent Fridays and Saturdays. The events will feature several opportunities for local shoppers, including in-store giveaways, special offers and more. Additionally, the special offers will extend to all Chicago-area stores, including the Hoffman Estates, Naperville and Orland Park CompUSA powered by TigerDirect.com stores.

The Chicago Midtown store is located at 2500 North Elston Avenue and features 33,000 square feet of one-stop shopping conveniences. The Vernon Hills store is located at 551 North Milwaukee and features a 25,000 square retail store, as well as a separate 8,000 square foot business-to-business call center. The Company is expected to hire approximately 70 full- and part-time local-area employees across both retail store locations and about 80 business-to-business call center agents. For more details, such as contact information and hours of operation, please visit http://www.tigerdirect.com/retailstores/compusaStores/index.asp.

Both stores are Retail 2.0-enabled, empowering shoppers with the unlimited information-gathering potential of the Internet by making every screen throughout the store, from laptops to desktops to HDTVs, a fully-accessible web portal. With one mouse click, consumers can access a plethora of product information, including specs, customer reviews, price comparisons, compatible products and accessories, photos and videos to make fully informed purchasing decisions. Retail 2.0 also includes custom information for each individual store, such as how many of a specific item is in stock at a location and at neighboring stores.

Moreover, each retail store is being outfitted with all-new TigerConnect centers – a dedicated 500 square feet area access to the latest wireless phones, devices and accessories, in addition to a variety of service plans. Stocked with post-paid carrier phones, pre-paid phones, unlocked phones and phone accessories, as well as tablets and netbooks, the store-within-a-store is already attracting customers with its well-known product and service offerings, as well as its knowledgeable sales force. TigerConnect centers are now serving three Illinois store locations – Chicago Midtown, Vernon Hills and Orland Park.

About TigerDirect

TigerDirect (http://www.tigerdirect.com) serves the needs of both personal and business computer users, selling consumer electronics, computers, digital media technology and peripherals via catalog, business to business, and Internet channels. TigerDirect is a subsidiary of Systemax Inc. (NYSE: SYX).

About Systemax Inc.

Systemax Inc. (http://www.systemax.com), a Fortune 1000 company, sells personal computers, computer components and supplies, consumer electronics and industrial products through a system of branded e-Commerce web sites, retail stores, relationship marketers and direct mail catalogs in North America and Europe. The primary brands are TigerDirect, CompUSA, Circuit City, MISCO, WStore and Global Industrial.

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