Nicki Minaj Helps Turn Black Friday Pink for Breast Cancer Awareness
November 15 2010 - 8:00AM
Business Wire
With the help of rapper, singer and songwriter, Nicki Minaj,
Black Friday — the traditional start of the holiday shopping season
— will once again turn pink on Nov. 26 as CompUSA and TigerDirect
turn the shopping extravaganza into a charitable free-for-all for
the fourth consecutive year. The consumer electronics and
technology retailers expect to raise more than $100,000 from a
portion of online sales and from customer donations to Susan G.
Komen for the Cure®, the world’s largest breast cancer
organization.
Nicki Minaj, singer, songwriter and
rapper supports Pink Friday and the fight against breast cancer.
(Photo: Business Wire)
"I fully support the efforts of Pink Friday and the goal of
raising funds to support Susan G. Komen for the Cure and their
charge to bring an end to breast cancer,” said Minaj. “I am pleased
to be associated with the Pink Friday initiatives and to raise
awareness amongst fellow African American women who are often the
hardest hit by breast cancer."
Customers can get involved in the following ways:
- Donate $1, $5, $10 or $20, on top of
their in-store or online purchase to Komen for the Cure.
- Watch a live 12-hour Webcast that will
be available on www.CompUSA.com and www.tigerdirect.com, from noon
to midnight. During the live webcast, limited quantities of
electronics and other products will be sold at 50 percent off list
price. The full proceeds from the sales will go directly to Komen.
Sponsors of the Webcast include Intel, AMD, Lenovo, Logitech,
I-INC, Canon, CA, Toshiba, TRENDnet, Garmin, Targus, Ultra, Samsung
and Sony.
- View inspiring breast cancer survivor
videos and educational segments during the webcast.
“As we enter into our fourth Pink Friday, we are reminded that
giving back is what the holiday season is all about,” said Gilbert
Fiorentino, Chief Executive of Systemax Technology Product Group,
including CompUSA and TigerDirect. “Along with our customers, we
will make a tremendous impact on Komen for the Cure’s promise to
end breast cancer.”
The 12-hour Webcast will feature an interview (via Skype) with
Nicki Minaj and her “Your Love” video from her debut album, Pink
Friday, breast cancer survivor interviews, informational videos and
the sale of thousands of products at 50 percent off, with 100
percent of the proceeds donated to Komen. The products go “live” at
different times during the Webcast and are sold to the first people
who call in. The online products being offered at 50 percent off
will not be available in stores, but in celebration of Pink Friday,
all of CompUSA and TigerDirect’s retail locations throughout the
country and in Puerto Rico will go “pink” with décor, bags,
in-store donations and more.
“We are so grateful for CompUSA and TigerDirect’s continued
dedication to our Komen and our promise to find a cure for breast
cancer,” said Katrina McGhee, vice president of global partnerships
at Komen for the Cure. “Pink Friday is one of the biggest shopping
days of the year and this program allows a huge audience to learn
about our cause and have the opportunity to give back as they start
their holiday shopping.”
The following store locations will feature Pink Friday
initiatives and events:
- Christiana, DE – 106 Geoffrey
Drive
- Dover, DE – 1350 N. Dupont Hwy.
- Jefferson, GA – 235 Hog Mountain
Road
- Altamonte Springs, FL – 130 E.
Altamonte Drive
- Aventura, FL – 17641 Biscayne
Blvd.
- Brandon, FL – 11211 Causeway Blvd.
- Clearwater, FL – 23656 U.S. 19
North
- Deerfield Beach, FL – 1835 W. Hillsboro
Blvd.
- Fort Lauderdale, FL – 1740 N. Federal
Highway
- Fort Myers, FL – 13741 S. Tamiami
Trail
- Jacksonville, FL – 10207 Buckhead
Branch Drive
- Jacksonville, FL – 9244-A Arlington
Expressway
- Kendall, FL – 12200 N. Kendall
Drive
- Miami, FL – 7440 North Kendall Drive
(Dadeland)
- Miami, FL – 14951 South Dixie Highway
(Falls)
- Miami, FL – 7795 West Flagler
Street
- Orlando, FL – 7802 South Orange Blossom
Trail
- Pembroke Pines, FL – 10121 Pines
Blvd.
- Plantation, FL – 12170 West Sunrise
Blvd.
- Tampa, FL – 701 North Dale Mabry
- Palm Beach Gardens, FL – 3942 Northlake
Blvd.
- Chicago, IL- 2500 North Elston
Ave.
- Hoffman Estates, IL – 675 West Golf
Road
- Naperville, IL – 175 Ambassador
Drive
- Orland Park, IL – 201 Orland Park
Place
- Durham, NC – 1058 West Club Blvd.
- Raleigh, NC – 3131 Capital Blvd.
- Guaynabo, PR – 1498 Roosevelt
Avenue
- El Paso, TX – 9521 Viscount Avenue
- McAllen, TX – 1800 South Main, Suite
400
- Arlington, TX – 1600 Interstate 20
W
- Dallas, TX – 14060 Dallas Pkwy
- Euless, TX – 2800 Hwy 121
- Plano, TX – 721 Central Expressway
- Bunker Hill, TX – 9714 Katy
Freeway
In 2010, an estimated 207,090 new cases of invasive breast
cancer are expected to be diagnosed in women in the U.S.,
along with 54,010 new cases of non-invasive (in situ) breast
cancer, according to the American Cancer Society. Susan G. Komen
for the Cure, the global leader in funding breast cancer research,
has invested nearly $1.5 billion in research and community health
programs with nearly $465 million of it directly dedicated to
research.
For more information on Pink Friday, please visit
www.pinkfriday.org.
About TigerDirect
TigerDirect (http://www.tigerdirect.com) serves the needs of
both personal and business computer users, selling consumer
electronics, computers, digital media technology and peripherals
via retail stores, catalog and Internet channels. TigerDirect is a
subsidiary of Systemax Inc. (NYSE: SYX).
About CompUSA
The CompUSA companies (www.compusa.com) serve the needs of both
personal and business computer users, selling consumer electronics,
computers, digital media technology and peripherals via retail
stores, catalogs and Internet channels. The CompUSA companies are
subsidiaries of Systemax Inc. (NYSE: SYX).
About Systemax Inc.
Systemax Inc. (http://www.systemax.com), a Fortune 1000 company,
sells personal computers, computer supplies, consumer electronics
and industrial products through a system of branded ecommerce web
sites, direct mail catalogs, relationship marketers and retail
stores in North America and Europe. It also manufacturers and sells
personal computers under the SYX and Ultra brands.
About Susan G. Komen for the Cure®
Susan G. Komen for the Cure is the world’s largest grassroots
network of breast cancer survivors and activists fighting to save
lives, empower people, ensure quality care for all and energize
science to find the cures. Thanks to events like the Susan G. Komen
Race for the Cure®, we have invested nearly $1.5 billion to fulfill
our promise, becoming the largest source of nonprofit funds
dedicated to the fight against breast cancer in the world. For more
information visit www.komen.org or call 1-877 GO KOMEN.
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