CompUSA® today announced the opening of a new store in Dover, Delaware, CompUSA’s first location in the Mid-Atlantic. The 20,000 square foot store fully integrates CompUSA’s powerful new shopping experience, Retail 2.0, which combines the best of bricks and mortar and online shopping.

“Dover marks the fourth CompUSA store opening in just the past two months, reflecting our strong momentum,” said Gilbert Fiorentino, Chief Executive of the Technology Products Group at Systemax Inc., parent company of CompUSA. “We are extremely pleased to have established a strong foothold in the Mid-Atlantic, giving consumers throughout the region access to our vast selection of laptop computers, desktop computers, HDTVs, and other electronics, all at rock-bottom prices.”

The Dover store is Retail 2.0-enabled, empowering shoppers with the unlimited information-gathering potential of the internet by making every screen throughout the store, from laptops to desktops to HDTVs, a fully-accessible web portal. With one mouse click, consumers can access a plethora of product information, including specs, product manuals, customer reviews, price comparisons, compatible products and accessories available in-store, photos, and even videos.

"Our Dover store is within easy driving distance of a variety of major metropolitan areas, including Wilmington, Delaware, Philadelphia, Pennsylvania, and Baltimore, Maryland,” continued Mr. Fiorentino. “We invite consumers from across the Mid-Atlantic region to visit Dover to experience Retail 2.0. Giving customers the power of the web throughout the store, and so much more, Retail 2.0 has to be experienced in-person to be fully appreciated. It will change the way shoppers look at shopping, forever.”

The new CompUSA store is now open for business at 1350 Dupont Highway, in Dover Mall, near Delaware State University. The Dover store, along with all 27 other CompUSA locations across the country, will be open extended hours, 5:00am – 10:00pm, on Friday, November 27, as part of the “Pink Friday®” day-after-Thanksgiving sale.

About CompUSA

The CompUSA companies (www.CompUSA.com) serve the needs of both personal and business users, selling consumer electronics, computers, digital media technology and peripherals via retail stores, Business-to-Business offices, and Internet channels. The CompUSA companies are subsidiaries of Systemax Inc. (NYSE: SYX).

CompUSA, CompUSA.com and Retail 2.0 are trademarks of New CompUSA, Inc. Pink Friday® is a registered trademark of SYX Services, Inc. and used with permission.

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