TigerDirect and the American Heart Association Team Up to Wipe out Heart Disease
February 12 2008 - 2:12PM
Business Wire
TigerDirect, Inc. (a division of Systemax Inc) has teamed up with
the American Heart Association to donate a minimum of $100,000 and
promote heart health during the month of February throughout
TigerDirect�s catalog, retail stores and award winning website at
http://www.tigerdirect.com. �TigerDirect wants everyone to
understand the importance of heart health,� said Gilbert
Fiorentino, CEO of TigerDirect. �With our catalog reaching over two
million individuals during the month of February, and millions more
visiting TigerDirect.com, we hope to be able to spread the message
of the American Heart Association and help in making a difference.�
TigerDirect employees got into the swing of RED with a kickoff
event at the Miami Headquarters on February 1st. Tiger employees
all wore red attire and were able to attend speaker sessions
regarding heart health. Visitors to the TigerDirect website can
already see the entire site has turned red in support of this
effort as has the TigerDirect catalog distributed to over 2 million
individuals monthly. Visitors making a purchase at TigerDirect.com
will be provided the opportunity during checkout to make their own
contribution of 1, 5, 10, 20 or 100 dollars to the American Heart
Association. TigerDirect will have a LIVE webcast starting at 9AM
on �RED Friday,� February 15. This is the second live marathon for
Tiger and will be available on the TigerDirect.com website.
Throughout the day, Tiger will offer products for 50% off their
selling price with 100% being donated to the American Heart
Association. Laptops, LCDs, televisions and other products will be
made available on a limited basis. The AHA helps millions of
individuals understand that while heart disease is the No. 1
killer, it is largely preventable and they can take steps to lower
their risk. At www.americanheart.org, individuals can learn how to
love their hearts - they receive lifesaving information about
preventing heart disease and managing risk factors such as
diabetes, high blood pressure, weight and cholesterol. For more
information on the TigerDirect support of the American Heart
Association, visit http://www.tigerdirect.com/go/heart. About
TigerDirect TigerDirect (http://www.tigerdirect.com) serves the
needs of both personal and business computer users, selling
consumer electronics, computers, digital media technology and
peripherals via retail stores, catalog and Internet channels.
TigerDirect is a subsidiary of Systemax Inc. (NYSE: SYX). About
Systemax Inc. Systemax Inc. (http://www.systemax.com), a Fortune
1000 company, sells personal computers, computer supplies, consumer
electronics and industrial products through a system of branded
ecommerce web sites, direct mail catalogs, relationship marketers
and retail stores in North America and Europe. It also
manufacturers and sells personal computers under the Systemax and
Ultra brands and develops and markets ProfitCenter Software, a
web-based, on-demand application for multi-channel direct marketing
companies. About the American Heart Association Founded in 1924,
the American Heart Association today is the nation�s oldest and
largest voluntary health organization dedicated to reducing
disability and death from diseases of the heart and stroke. These
diseases, America�s No. 1 and No. 3 killers, and all other
cardiovascular diseases claim over 870,000 lives a year. In fiscal
year 2006�07 the association invested over $554 million in
research, professional and public education, advocacy and community
service programs to help all Americans live longer, healthier
lives. To learn more, call 1-800-AHA-USA1 or visit
www.americanheart.org.
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