TigerDirect, Inc. (a division of Systemax Inc) has teamed up with the American Heart Association to donate a minimum of $100,000 and promote heart health during the month of February throughout TigerDirect�s catalog, retail stores and award winning website at http://www.tigerdirect.com. �TigerDirect wants everyone to understand the importance of heart health,� said Gilbert Fiorentino, CEO of TigerDirect. �With our catalog reaching over two million individuals during the month of February, and millions more visiting TigerDirect.com, we hope to be able to spread the message of the American Heart Association and help in making a difference.� TigerDirect employees got into the swing of RED with a kickoff event at the Miami Headquarters on February 1st. Tiger employees all wore red attire and were able to attend speaker sessions regarding heart health. Visitors to the TigerDirect website can already see the entire site has turned red in support of this effort as has the TigerDirect catalog distributed to over 2 million individuals monthly. Visitors making a purchase at TigerDirect.com will be provided the opportunity during checkout to make their own contribution of 1, 5, 10, 20 or 100 dollars to the American Heart Association. TigerDirect will have a LIVE webcast starting at 9AM on �RED Friday,� February 15. This is the second live marathon for Tiger and will be available on the TigerDirect.com website. Throughout the day, Tiger will offer products for 50% off their selling price with 100% being donated to the American Heart Association. Laptops, LCDs, televisions and other products will be made available on a limited basis. The AHA helps millions of individuals understand that while heart disease is the No. 1 killer, it is largely preventable and they can take steps to lower their risk. At www.americanheart.org, individuals can learn how to love their hearts - they receive lifesaving information about preventing heart disease and managing risk factors such as diabetes, high blood pressure, weight and cholesterol. For more information on the TigerDirect support of the American Heart Association, visit http://www.tigerdirect.com/go/heart. About TigerDirect TigerDirect (http://www.tigerdirect.com) serves the needs of both personal and business computer users, selling consumer electronics, computers, digital media technology and peripherals via retail stores, catalog and Internet channels. TigerDirect is a subsidiary of Systemax Inc. (NYSE: SYX). About Systemax Inc. Systemax Inc. (http://www.systemax.com), a Fortune 1000 company, sells personal computers, computer supplies, consumer electronics and industrial products through a system of branded ecommerce web sites, direct mail catalogs, relationship marketers and retail stores in North America and Europe. It also manufacturers and sells personal computers under the Systemax and Ultra brands and develops and markets ProfitCenter Software, a web-based, on-demand application for multi-channel direct marketing companies. About the American Heart Association Founded in 1924, the American Heart Association today is the nation�s oldest and largest voluntary health organization dedicated to reducing disability and death from diseases of the heart and stroke. These diseases, America�s No. 1 and No. 3 killers, and all other cardiovascular diseases claim over 870,000 lives a year. In fiscal year 2006�07 the association invested over $554 million in research, professional and public education, advocacy and community service programs to help all Americans live longer, healthier lives. To learn more, call 1-800-AHA-USA1 or visit www.americanheart.org.
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