The Standard Introduces Teeth Whitening Benefit
June 03 2014 - 9:00AM
Business Wire
Growing Interest in Cosmetic Procedure Leads to
New Benefit Offering
Coverage for a popular cosmetic dental procedure is now
available for brokers and employers interested in providing
superior dental benefits to employees participating in The
Standard’s‡ dental insurance policies.* A new teeth whitening
benefit can now be added to the company’s wide range of dental
insurance policies as an additional cost option.
“We heard from many of our clients and prospects that teeth
whitening was important to their employees — especially those in
professions that deal directly with clients or the public,” said
Griff Bailey, second vice president, Dental, at The Standard.
“Teeth whitening isn’t part of the usual employee benefit
conversation, but with the increased interest shown by plan
participants, it’s a great benefit for brokers and employers to
consider when designing a dental plan.”
The teeth whitening coverage enables participants to receive
treatment every two years. When eligible for treatment, a
participant may choose between receiving a custom-fitted tray for
bleaching upper and lower arches at home or a single in-office
laser bleaching.
“Historically, teeth whitening has been considered a cosmetic
procedure and not covered by insurance companies,” said Dr. Raymond
Frye, DMD, founder of Bling Dental in Portland, Oregon. “It’s a
fantastic advantage for patients that insurance companies are
recognizing the value of covering a portion of professional
whitening services. After all, feeling good about yourself can
directly impact your overall health and well-being for
the better.”
To learn more about the optional teeth whitening benefit, call
the Employee Benefits Sales and Service Office for your area at
800.633.8575 or visit www.standard.com.
About The Standard
The Standard is a leading provider of financial products and
services, including retirement plan products and services, group
and individual disability insurance, group life and accidental
death and dismemberment insurance, group dental and vision
insurance, absence management services, individual annuities and
investment advisory services. For more information about The
Standard, visit www.standard.com.
Insurance products are offered by Standard Insurance Company of
Portland, Oregon in all states except New York, where insurance
products are offered by The Standard Life Insurance Company of New
York of White Plains, New York.
‡The Standard is a marketing name for StanCorp Financial Group
Inc. and subsidiaries. Insurance products are offered by Standard
Insurance Company of Portland, Oregon in all states except New
York, where insurance is offered by The Standard Life Insurance
Company of New York of White Plains, New York.
*This policy provides DENTAL insurance only and has exclusions,
limitations, reduction of benefits, and terms under which the
policy may be continued in force or terminated. Please contact The
Standard for additional information, including costs and complete
details of coverage.
The StandardGeneral Media:Bob Speltz, 971-321-3162Director,
Public Affairsbob.speltz@standard.comorInvestor Relations and
Financial Media:Jeff Hallin, 971-321-6127Vice President, Investor
Relationsjeff.hallin@standard.comorBader Rutter &
AssociatesTrade Media:Cassandra Koehler Bergemann,
262-938-5461cbergemann@bader-rutter.com
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