TORONTO, April 9, 2015 /CNW/ - Shaw Media today
announced a number of organizational changes as it continues to
reshape its business to best compete in the evolving media
landscape. The changes are based on the company's plans to redefine
the organization from that of a traditional broadcaster to the
broader focus of a media organization.
"The evolution of our business from a broadcaster to media
organization is a reflection that our focus is no longer centered
solely on creating long-form content designed for a 24-hour
schedule, but has expanded to encompass all types of content across
platforms – long form, short form, branded content, instructional
videos, behind the scenes content, web content, content for social
media, and so on – so that we engage as many people as possible in
as many ways as possible with our brands and monetize those
audiences in our rapidly changing industry," said Barbara Williams, EVP, Shaw Communications, and
President, Shaw Media.
The organizational realignment is focused around strengthening
the two core pillars in Shaw Media's business:
Content – the creation, acquisition, scheduling and
promotion of content across platforms; and Revenue
– the measurement, delivery, monetization and optimization
of content across all platforms.
The following changes have been made to the Shaw Media
Management team under Ms. Williams' leadership: To lead the revenue
side of the business, the position of Senior Vice President and
Chief Revenue Officer has been created which will consolidate
all revenue components of the business – broadcast, digital and
distribution sales and branded content. The combined department
will include a concerted focus on next-generation advertising and
analytics as well as any future revenue streams. A search is
currently underway for the position.
Christine Shipton is
appointed Senior Vice President and Chief Creative Officer. In this
role, Christine will lead Shaw Media's Brand Marketing, Digital and
Content activities, ensuring the creation and promotion of content
informed by strong brands that deeply resonate with consumers
across platforms.
Dervla Kelly is appointed Vice President, Marketing and
Communications, with responsibility for Trade Marketing,
Distribution Marketing, Social Media, Media Planning as well as the
Communications functions within Shaw Media.
Greg Treffry is appointed
Vice President, Business Development and Media Digital Strategy,
responsible for the organization's future-focused opportunities,
including the assessment of new technologies, business
opportunities and partnerships.
The balance of the media leadership team will be comprised of
Troy Reeb, Senior Vice
President, News and Station Operations, Michael French, Vice President, Finance,
Shawn Kelly, Vice President,
Media Technology, Dan Markou,
Vice President, Human Resources and Paul
Cowling, Vice President, Regulatory.
About Shaw Communications Inc.
Shaw Communications
Inc. is a diversified communications and media company, serving 3.2
million customers through a reliable and extensive fibre network.
Shaw serves consumers with broadband Internet, WiFi, Digital Phone
and Video products and services. Shaw Business Network Services
provides business customers Internet, data, WiFi, telephony, Video
and fleet tracking services. Shaw Business Infrastructure
Services offers North American enterprises colocation, cloud and
managed services through ViaWest. Shaw Media provides
Canadians with engaging programming content through one of
Canada's largest conventional
television networks, Global Television, and 19 specialty networks
including HGTV Canada, Food Network Canada, HISTORY® and
Showcase. Shaw is traded on the Toronto and New
York stock exchanges and is included in the S&P/TSX 60
Index (Symbol: TSX – SJR.B, NYSE – SJR). For more information,
please visit www.shaw.ca.
SOURCE Shaw Media