TRINITY, N.C., Jan. 30, 2012 /PRNewswire/ -- Sealy® (NYSE: ZZ),
North America's No. 1 mattress
brand, has introduced gel memory foam to the flagship innerspring
Posturepedic line. Consumers now have the option to add a
cooling layer of gel memory foam to the supportive Posturepedic
mattress at a competitive starting price point.
"We are committed to offering consumers a variety of products
that support everything you do in bed," said Jodi Allen, chief marketing officer,
Sealy. "The addition of gel memory foam to the most
supportive mattress available helps cool you down when things get
hot."
OptiCool™ gel memory foam is fused with OUTLAST® material, which
is more effective for removing excess heat during the night. This
means consumers who tend to sleep hot can experience a refreshing
coolness combined with the support they can expect from a
Posturepedic in order to get a relaxing, more restful night's
sleep.
At the heart of the Sealy Posturepedic Gel line remains the
CoreSupport™ Center, a reinforced area in the middle of the
mattress that is a combination of power-packed materials and
titanium alloy springs. The new line will also feature LiftRight™
handles, which help in moving or lifting the mattress, and
StayTight™ Foundation, a rubberized surface on the top of the
foundation that secures the mattress.
The new line will be supported by a fun and engaging television
commercial highlighting the new OptiCool™ feature and will be
revealed at Vegas Market.
For more information on Sealy Posturepedic Gel, please contact
Jenny Sherman at
jenny.sherman@mslgroup.com or 312-861-5257.
About Sealy
Sealy owns one of the largest bedding brands in the world,
with sales of $1.2 billion in fiscal
2011. The Company manufactures and markets a broad range of
mattresses and foundations under the Sealy(R), Sealy
Posturepedic(R), Sealy Embody(TM), Stearns & Foster(R), and
Bassett(R) brands. Sealy operates 25 plants in North America, and has the largest market
share and highest consumer awareness of any bedding brand on the
continent. In the United States,
Sealy sells its products to approximately 3,000 customers with more
than 7,000 retail outlets. Sealy is also a leading supplier to the
hospitality industry. For more information, please visit
www.sealy.com.
Media Contact: Jenny Sherman
Jenny.Sherman@mslgroup.com
312-861-5257
SOURCE Sealy