TRINITY, N.C., Jan. 30, 2012 /PRNewswire/ -- Sealy® (NYSE: ZZ),
North America's No. 1 mattress
brand, today introduces the new 2012 Sealy Brand collection to
retailers. The collection features a fresh new aesthetic with an
enhanced color palette and bold, contrasting colors, while
maintaining the ideal blend of comfort, support and affordability
for which Sealy is known.
"By incorporating popular design trends into Sealy Brand, we're offering consumers a stylish
profile at an affordable price," said Jodi
Allen, chief marketing officer at Sealy. "The updated sleep
sets will continue to provide best-in-class back support with a
range of comfort choices."
The new collection incorporates cool, silver tones in a floral
motif with plush cream accents to create a traditional, yet
dynamic, effect. Sealy is also offering refreshed top-of-bed
accessories coordinating with the newly designed product to create
a new Sealy Brand experience for
consumers in store.
The updated look also reflects the quality on the inside. With
45 percent more coils than the leading competitors at comparable
prices, the patented PostureTech® 667 Innerspring coils are twice
tempered, meaning they retain 98 percent of their height
performance, creating a more durable mattress with a longer lasting
comfort life. The Advant-Edge® Plus integrates the edge system with
the innerspring, making the new Sealy
Brand mattresses the most stable, supportive mattress
available.
The new 2012 Sealy Brand line, like every Sealy mattress, is
proudly made in the United States
and will be on display at the 2012 Las Vegas Market, January 30 - February 3, in the Sealy
Showroom.
About Sealy
Sealy owns one of the largest bedding brands in the world,
with sales of $1.2 billion in fiscal
2011. The Company manufactures and markets a broad range of
mattresses and foundations under the Sealy(R), Sealy
Posturepedic(R), Sealy Embody(TM), Stearns & Foster(R), and
Bassett(R) brands. Sealy operates 25 plants in North America, and has the largest market
share and highest consumer awareness of any bedding brand on the
continent. In the United States,
Sealy sells its products to approximately 3,000 customers with more
than 7,000 retail outlets. Sealy is also a leading supplier to the
hospitality industry. For more information, please visit
www.sealy.com.
Media Contact: Jenny Sherman
Jenny.Sherman@mslgroup.com
312-861-5257
SOURCE Sealy