#KDLaw Defends Against High Wireless Prices in New Sprint Commercial
February 16 2015 - 9:30AM
Business Wire
Law offices of Kevin Durant & Associates
are open1
After a crash course completing his law degree in four days, NBA
star Kevin Durant is taking his skills from the hardcourt to the
courtroom, and the law offices of Kevin Durant & Associates are
open, according to a new TV spot from Sprint (NYSE:S).
Durant stars in the 30-second “Infomercial” spot that made its
debut last night during TNT’s telecast of the NBA All-Star Game,
along with the 60-second spot that features Durant in the courtroom
“guarding” against high wireless prices other carriers charge.
On Feb. 8, Durant began teasing that something was coming using
his personal Twitter feed (@KDTrey5) where he posted, “Think during
this @NBAAllStar break I’m going to get my law degree.” Additional
tweets followed throughout the week using #KDLaw to pique the
interest of his followers.
Both TV spots are part of a larger campaign starring Durant to
highlight Sprint’s Cut Your Bill in Half Event and will be
complemented by innovative digital and social extensions of the ad
concept. The new spot and all extensions were developed by New
York-based advertising agency Translation.
“I've been working with Sprint for several years now and we
challenged ourselves to do something different for our newest
commercial,” Durant said. “The ‘Cut Your Bill in Half' ad was a fun
spot for me to shoot and I loved being in the courtroom and playing
‘KD, Esq.’”
These are the latest TV spots from Sprint touting the Cut Your
Bill in Half Event, targeting Verizon and AT&T customers. With
the Cut Your Bill in Half Event, Sprint will provide unlimited talk
and text to anywhere in the U.S. while on the Sprint network –
regardless of a customer’s current plan – and match the customer’s
current rate plan for half the cost they are currently paying.2
For more information visit www.sprint.com/halfprice.
About Sprint
Sprint (NYSE:S) is a communications services company
that creates more and better ways to connect its customers to
the things they care about most. Sprint served nearly 56
million connections as of Dec. 31, 2014, and is widely recognized
for developing, engineering and deploying innovative technologies,
including the first wireless 4G service from a national carrier in
the United States; leading no-contract brands including Virgin
Mobile USA, Boost Mobile, and Assurance Wireless; instant national
and international push-to-talk capabilities; and a global Tier 1
Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past four years.
You can learn more and visit Sprint at www.sprint.com or
www.facebook.com/sprint and www.twitter.com/sprint.
1Kevin Durant is not an actual lawyer. Kevin Durant &
Associates is not an actual law firm. 2Requires valid port from
AT&T or Verizon to consumer account with $10 min. monthly rate
charge. Discount does not apply to certain charges such as taxes,
surcharges, add-ons, apps, premium content, int’l services,
devices, partial charges or additional lines. Usage Limitations:
Other plans may receive prioritized bandwidth availability. To
improve data experience for the majority of users, throughput may
be limited, varied or reduced on the network.
Media:SprintDave Mellin,
720-840-4788dave.mellin@sprint.com
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