R.J. Reynolds Announces Price Adjustments
December 13 2004 - 2:30PM
PR Newswire (US)
R.J. Reynolds Announces Price Adjustments WINSTON-SALEM, N.C., Dec.
13 /PRNewswire-FirstCall/ -- R.J. Reynolds Tobacco Company (R.J.
Reynolds), a subsidiary of Reynolds American Inc. (NYSE:RAI),
announced today that it was increasing the list price on certain
brands and would reduce retail discounts on certain other brands.
The company said these pricing actions were related to higher costs
due to the recent enactment of federal tobacco buyout legislation
and increasing rates from master settlement agreement obligations.
The company projects total expenses associated with the master
settlement agreement and the federal tobacco buyout legislation to
exceed $2.8 billion in 2005. Cautionary Information Regarding
Forward-Looking Statements Statements included in this news release
that are not historical in nature are forward-looking statements
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Forward-looking
statements regarding future performance and financial results of
RAI and its subsidiaries include risks and uncertainties that could
cause actual results to differ materially from those described in
the forward-looking statements. These risks include the substantial
and increasing regulation and taxation of the cigarette industry;
various legal actions, proceedings and claims relating to the sale,
distribution, manufacture, development, advertising, marketing and
claimed health effects of cigarettes that are pending or may be
instituted against RAI or its subsidiaries; the substantial payment
obligations and limitations on the advertising and marketing of
cigarettes under various litigation settlement agreements; the
continuing decline in volume in the domestic cigarette industry;
competition from other cigarette manufacturers, including increased
promotional activities and the growth of deep-discount brands; the
success or failure of new product innovations and acquisitions; the
responsiveness of both the trade and consumers to new products and
marketing and promotional programs; the ability to realize the
benefits and synergies arising from the combination of R.J.
Reynolds and the U.S. cigarette and tobacco business of B&W;
any potential costs or savings associated with realigning the cost
structure of RAI and its subsidiaries; the ability to achieve
efficiencies in manufacturing and distribution operations without
negatively affecting sales; the cost of tobacco leaf and other raw
materials and commodities used in products; the effect of market
conditions on the performance of pension assets and the return on
corporate cash; the ratings of RAI securities; and the potential
existence of significant deficiencies or material weaknesses in
internal controls over financial reporting that may be identified
during the performance of testing required under Section 404 of the
Sarbanes-Oxley Act of 2002. Due to these uncertainties and risks,
undue reliance should not be placed on these forward-looking
statements, which speak only as of the date of this news release.
Except as provided by federal securities laws, neither RAI nor its
subsidiaries is required to publicly update or revise any
forward-looking statement, whether as a result of new information,
future events or otherwise. R.J. Reynolds Tobacco Company (R.J.
Reynolds) is an indirect wholly owned subsidiary of Reynolds
American Inc. (NYSE:RAI). R.J. Reynolds is the second-largest
tobacco company in the United States, manufacturing about one of
every three cigarettes sold in the United States. R.J. Reynolds'
product line includes five of the nation's 10 best-selling
cigarette brands: Camel, Winston, Kool, Salem and Doral. For more
information about R.J. Reynolds, visit the company's Web site at
http://www.rjrt.com/ . DATASOURCE: R.J. Reynolds Tobacco Company
CONTACT: Investor Relations, Ken Whitehurst, +1-336-741-0951, or
Media, Seth Moskowitz, +1-336-741-7698, both of R.J. Reynolds
Tobacco Company Web site: http://www.rjrt.com/
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