Philip Morris International Buys Nicotine Aerosol Technology
May 26 2011 - 2:11PM
Dow Jones News
Philip Morris International Inc. (PM) bought the global rights
to technology that creates nicotine in the form of an aerosol as
the company seeks smokeless and potentially less harmful
alternatives to traditional cigarettes.
The world's biggest tobacco company by revenue, which sells
cigarettes such as Marlboro and L&M outside the U.S., bought
the patent from inventors including Jed Rose, director of Duke
University's Duke Center for Nicotine and Smoking Cessation
Research. Terms of the deal weren't disclosed.
It's too early to say what form a product might eventually take
or whether it will contain tobacco, Philip Morris spokesman Peter
Nixon said. He said translating the technology into a product could
take "a few years."
Nicotine itself isn't believed to cause many common
smoking-related diseases. Explaining that the ailments are often
linked instead to combustion, Philip Morris said the new,
non-burning technology "has the potential to reduce the harm of
smoking."
A number of companies have expanded their smokeless tobacco
offerings in recent years amid increasing bans on indoor smoking
and continued concerns over the harmful effects of cigarettes.
Philip Morris is in a partnership with Swedish Match AB (SWMA.SK),
which makes moist snuff products called snus, for international
marketing of smokeless tobacco. British American Tobacco PLC
(BATS.LN, BTI), one of Philip Morris's major competitors, launched
a startup in April to develop new nicotine-based, non-tobacco
products.
Meanwhile, in the U.S., Altria Group Inc. (MO) recently began
testing spit-free, tobacco-coated sticks that resemble toothpicks
and Reynolds American Inc. (RAI) launched an advertising campaign
this week for its Camel Snus product to coincide with an expanded
smoking ban in New York City.
-By Melissa Korn, Dow Jones Newswires; 212-416-2271;
melissa.korn@dowjones.com
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