Contact: Investor Relations:

(336) 741-5165

Media:

Jane Seccombe

(336) 741-5068

RAI 2011-04

Reynolds American board declares 8.2 percent dividend increase

WINSTON-SALEM, N.C. - Feb. 16, 2011 - The board of directors of Reynolds American Inc.

(NYSE: RAI) today announced an 8.2 percent increase in the quarterly cash dividend on the

company's common stock to $0.53 per share from $0.49 per share. This action increases the

annual dividend rate to $2.12 per share from $1.96 per share, bringing it in line with the 80

percent dividend payout target that the company announced in December.

"RAI continues to seek ways to enhance value for our shareholders," said Daniel M. Delen,

RAI's president and CEO-elect. "This increase aligns the dividend with the company's

recently increased payout target, and demonstrates the company's commitment to returning

value to shareholders."

The dividend will be payable on April 1, 2011, to shareholders of record on March 10, 2011.

This will be the 27th consecutive quarterly dividend paid to shareholders since the company

became publicly traded in 2004, and the seventh dividend increase.

Web Disclosure

RAI's website, www.ReynoldsAmerican.com, is the primary source of publicly disclosed news about RAI and its

operating companies. We use the website as our primary means of distributing quarterly earnings and other

company news. We encourage investors and others to register at www.ReynoldsAmerican.com to receive

alerts when news about the company has been posted.

ABOUT US

Reynolds American Inc. (NYSE: RAI) is the parent company of R.J. Reynolds Tobacco Company; American

Snuff Company, LLC; Santa Fe Natural Tobacco Company, Inc.; and Niconovum AB.

 R.J. Reynolds Tobacco Company is the second-largest U.S. tobacco company. The company's brands

include six of the 10 best-selling cigarettes in the United States: Camel, Pall Mall, Winston, Kool, Doral

and Salem.

 American Snuff Company, LLC is the nation's second-largest manufacturer of smokeless tobacco

products. Its leading brands are Kodiak, Grizzly and Levi Garrett.

 Santa Fe Natural Tobacco Company, Inc. manufactures Natural American Spirit cigarettes and other

additive-free tobacco products, and manages and markets other super-premium brands.

 Niconovum AB markets innovative nicotine replacement therapy products in Sweden and Denmark under

the Zonnic brand name.

Copies of RAI's news releases, annual reports, SEC filings and other financial materials are available at

www.ReynoldsAmerican.com.

 
 
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