(Updates throughout with spokeswoman comment and other background)

By Anjali Cordeiro and Matt Jarzemsky

Reynolds American Inc.'s (RAI) board approved a 2-for-1 stock split and said Daniel Delen, the head of its largest subsidiary, will take over as chief executive next year as the tobacco maker's current head retires.

The tobacco company announced an 8.9% increase in the quarterly dividend and said Susan M. Ivey, currently chairman and chief executive has notified the board that she plans to retire on Feb. 28. Delen, who heads the company's R.J. Reynolds cigarette subsidiary, will take on the chief executive role effective Jan 1. Thomas Wajnert, the board's lead director, will become chairman on Nov. 1. A spokeswoman said that Ivey's departure was her own decision.

In his new role, a key challenge for Delen will be to find ways to offset the declines in cigarette sales. The cigarette industry across the U.S. has seen sales decline in the last few years as Americans have smoked less. Reynolds American has turned to its smokeless tobacco business, which includes brands like Grizzly and other newer products like its Camel Snus smokeless offerings. Reynolds also faces greater regulatory scrutiny with the Food and Drug Administration recently taking over the regulation of the tobacco industry.

The second-largest U.S. tobacco company behind Altria Group Inc. (MO) has been expanding smokeless-tobacco manufacturing operations while making its operations more efficient. It has also moved to focus on a few key brands, as industrywide cigarette volume has been shrinking.

Ivey became president and CEO in 2004 and was named chairman two years later. Her plans to retire at the end of February come after 30 years in the tobacco industry.

The stock split plan will leave about 583 million shares outstanding. The dividend was raised to 49 cents from 45 cents on a split-adjusted basis. It would cost the company an additional $93 million a year.

-By Anjali Cordeiro and Matt Jarzemsky, Dow Jones Newswires; 212-416-2240; matthew.jarzemsky@dowjones.com

 
 
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