Auto Services Company Looks to Acxiom to Gain Marketing Edge in Competitive Industry

Automotive parts and services retailer Pep Boys (NYSE: PBY) recently expanded its agreement with global interactive marketing services leader Acxiom� Corporation (Nasdaq: ACXM) to power multichannel programs that deliver high-performance marketing results at an affordable price.

�We have worked with Acxiom for more than three years now with our CDI and data management,� said Scott Allen, Pep Boys director of marketing. �We felt the time was right to boost our multichannel capabilities, and our expanded agreement with Acxiom gives us the tools to ensure we are marketing in the most rapid, effective and efficient manner.�

Pep Boys is a leading automotive aftermarket retail and service chain with nearly 600 locations in 36 states. The company operates in a highly competitive industry where effective management of customer experience across channels can maximize return on investment and provide an advantage over competitors.

�We wanted to establish an accurate, comprehensive view of our customer data and have changes and updates incorporated in as close to real time as possible,� said Allen. �Acxiom�s solution creates the single view we need and the ability to integrate campaigns so we can market across the multiple channels and customer engagement points in our business.�

After evaluating options from various companies, Pep Boys found the capabilities it desired in Acxiom MarketEdge-X� (marketedgex.com), a powerful multichannel solution that provides high-performance marketing at an affordable price.

The solution draws together what have typically been distinct data sources and communications channels run by different suppliers or internal departments, and enables marketers to operate using a single view of their customers. Clients use MarketEdge-X to deliver and optimize unified, coordinated campaigns across all marketing channels, across all departments in the organization, and across the globe.

MarketEdge-X brings together decades of technology development and marketing best practices gained through Acxiom�s 40 years of service to some of the most respected brands in the world.

The company�s ability to deploy effective multichannel marketing strategy changes the playing field for businesses around the globe by providing access to capabilities that have typically been out of reach financially for all but the largest companies. MarketEdge-X also gives businesses the control and flexibility to accurately assess and adjust their marketing programs during execution based on attributes like changes in customer behavior.

�MarketEdge-X ensures that marketing dollars are spent in the most effective way, maximizing return on marketing investment,� said Tim Suther, Acxiom�s senior vice president for Global Multichannel Marketing Services. �The ability to execute coordinated multichannel marketing based on a timely, single view of customers gives companies a distinct advantage.�

The MarketEdge-X solution has been in service since 2007 and is already used by numerous travel, retail, insurance, health and leisure companies to integrate and execute multichannel campaigns.

About Acxiom

A global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.

Acxiom and Acxiom MarketEdge-X are trademarks of Acxiom Corporation.

About Pep Boys

Pep Boys has 565 stores and over 6,000 service bays in 36 states and Puerto Rico. Along with its vehicle repair and maintenance capabilities, the company also serves the commercial auto parts delivery market and is one of the leading sellers of replacement tires in the United States. Customers can find the nearest location by calling 1-800-PEP-BOYS or by visiting pepboys.com.

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