PL Planet Labs PBC

Protective Life Corporation (NYSE: PL) (�Protective�) today announced that John Deremo has been named Senior Vice President and Chief Distribution Officer and that David Gutierrez has joined the Company as Senior Vice President and Chief Information Officer. Both of these leaders will be reporting to Carolyn Johnson, Executive Vice President and Chief Operating Officer. As the Company�s Senior Vice President and Chief Distribution Officer, Mr. Deremo will be a key member of the Life and Annuity Division leadership team with overall responsibility for the sales, marketing and distribution functions of both Protective Life Insurance Company and West Coast Life Insurance Company. In his position as Senior Vice President and Chief Information Officer, Mr. Gutierrez will provide leadership for the strategic development and management of information, information resources, and technology to support the fulfillment of the Company�s business strategies. Mr. Gutierrez is a thirty year veteran in the Information Technology arena. �I am very excited to have someone with John Deremo�s skills and experiences lead us into the future. John�s leadership in this role, positions the organization to take advantage of the opportunities ahead,� said Ms. Johnson, �Dave Gutierrez is a strong addition to our senior management team. Dave is a respected professional in the insurance industry, and we are very pleased to have him on our team.� ABOUT MR. DEREMO Mr. Deremo most recently led Protective�s sales and marketing efforts for the Institutional Distribution Group. John has been employed with Protective Life for over sixteen years and is a twenty-eight year veteran of the insurance industry. ABOUT MR. GUTIERREZ Mr. Gutierrez most recently served as Regional Chief Information Officer for ING Insurance Americas. In that capacity he was responsible for overseeing strategy in the U.S., Canadian and Latin American markets. Prior to that role, Mr. Gutierrez served as CIO for ING Latin America where he developed the technology strategy for ING subsidiaries throughout Mexico, Peru, Brazil, Argentina and Chile. ABOUT PROTECTIVE LIFE CORPORATION Protective Life Corporation provides financial services through the production, distribution and administration of insurance and investment products throughout the United States. It has annual revenues of approximately $3.1 billion and as of December 31, 2007 had assets of approximately $41.8 billion.