Pier 1 Announces Strategic Partnerships with St. Jude Children’s Research Hospital® and Wounded Warrior Project®
October 22 2018 - 10:19AM
Business Wire
Customers Will Shop Their Personal Styles for a
Good Cause
Pier 1 Imports, Inc. (NYSE:PIR) is pleased to announce two new
philanthropic partnerships with St. Jude Children’s Research
Hospital® and Wounded Warrior Project®. Pier 1 will begin this
effort by supporting St. Jude Children’s Research Hospital this
month and layer on Wounded Warrior Project early next year.
“Pier 1 is committed to partnering with like-minded
organizations who are making an impact within their communities,”
said Kelly Cook, Executive Vice President, Marketing and Chief
Marketing Officer at Pier 1. “We want to ensure that our
customers can shop their favorite products with the added benefit
of donating to a cause that helps others, whether that be defeating
childhood cancer or giving to those who have so bravely served our
country.”
Pier 1 will join the annual St. Jude Thanks and Giving®
campaign, an unprecedented union of celebrities, media, and more
than 60 of the nation’s leading brands and companies that ask
consumers to donate while they shop during the holiday season to
support the lifesaving mission of St. Jude. Beginning this month,
Pier 1 will encourage consumers to contribute to the cause through
point of sale donations to benefit the renowned children’s research
hospital. Funds raised are critical given that no family ever
receives a bill from St. Jude for treatment, travel, housing or
food because all a family should worry about is helping their child
live.
Pier 1 will expand its philanthropy program through a
partnership with Wounded Warrior Project in early 2019, launching a
“Her in Every Hero” campaign that tells the stories of female
warriors, family support members and caregivers. Wounded Warrior
Project is transforming the way America’s injured veterans are
empowered, employed and engaged in our communities. Warriors never
pay a penny for WWP programs – because they paid their dues on the
battlefield.
St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is leading the way the
world understands, treats and defeats childhood cancer and other
life-threatening diseases. Its purpose is clear: Finding cures.
Saving children.® It is the only National Cancer
Institute-designated Comprehensive Cancer Center devoted solely to
children. Treatments invented at St. Jude have helped push the
overall childhood cancer survival rate from 20 percent to more than
80 percent since the hospital opened more than 50 years ago.
St. Jude won’t stop until no child dies from cancer. St. Jude
freely shares the discoveries it makes, and every child saved at
St. Jude means doctors and scientists worldwide can use that
knowledge to save thousands more children. Families never receive a
bill from St. Jude for treatment, travel, housing or food –
because all a family should worry about is helping their child
live. Join the St. Jude mission by visiting stjude.org, liking
St. Jude on Facebook, following St. Jude on Twitter and Instagram
and subscribing to its YouTube channel.
About Wounded Warrior Project
Since 2003, Wounded Warrior Project® (WWP) has been meeting the
growing needs of warriors, their families, and caregivers – helping
them achieve their highest ambition. Learn
more: http://newsroom.woundedwarriorproject.org/about-us.
About Pier 1
Pier 1 is proud to offer
one-of-a-kind-gotta-have-it-seriously-love-it products that help
our customers tell their stories through home décor. Over the past
50 years we’ve grown from a single store to an omni-channel
retailer reaching the whole of North America. Our customers
shop us online and in store, and interact with us on social media.
From the launch of our Pier 1 PICKS to our world renowned Papasan,
we bring uniqueness and fun to the world of home décor. We are
the perfect place for all your versions of “This is me.” To get
inspired or simply get to know us a little better,
visit pier1.com.
EDITOR’S NOTE: Please use the numeral 1 when
referring to Pier 1.
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Pier 1 Media Contact:Melissa
Simon, 817-252-8834mdsimon@pier1.comwww.pier1.com/pressroom
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