ON24 Ranked Top Platform for Driving ROI by Research In Action
October 19 2023 - 8:00AM
Business Wire
Based on research from 1,500 marketers, ON24 is
named the global leader in the Research In Action Vendor Selection
Matrix
According to a recent report by Research In Action, 79% of
marketers say that achieving ROI from digital events is a
challenge. To close this gap, ON24 (NYSE: ONTF), a leading digital
engagement platform for B2B sales and marketing, has developed
innovative capabilities to enable enterprises to drive
cost-effective revenue growth, earning the title of global leader
in Research In Action's Vendor Selection Matrix for Marketing Event
Management.
“Marketing ROI is achieved not by one-off tactics; it’s about
having a well-rounded, integrated engagement strategy. That’s why
we’ve built a platform that keeps engagement going after an event
ends, helping our customers drive continuous insights and results,”
said Callan Young, CMO, ON24. “We’re thrilled to be recognized by
Research In Action as marketers’ global leading platform and our
dedication to delivering innovation that fuels our customers’
success is stronger than ever.”
The ON24 platform tops the list for both strategy and execution,
excelling across key criteria that include:
- Breadth and Depth of Solution Offering: Through a single
platform, enterprises can easily create, scale, and personalize
different types of digital experiences, from live and on-demand
webinars to hybrid events to always-on content hubs, that deepen
audience engagement through a library of engagement and conversion
tools.
- Data-driven Insights: With ON24, companies can deliver
digital experiences that generate first-party data, fuel
AI-generated content, and seamlessly integrate with marketing
automation, CRM, and other business systems.
- Use Case Solutions: Based on decades of powering
industry-leading enterprises across technology, life sciences,
manufacturing, financial services and professional services, ON24
is a trusted advisor with focused solutions for mission-critical
go-to-market use cases that include demand generation, healthcare
provider engagement, professional certification, member enrollment
and partner enablement.
- Customer Satisfaction: Across G2 and TrustRadius, ON24
leads the industry for delivering exceptional customer satisfaction
based on hundreds of user reviews.
- Price vs Value Ratio: ON24 achieved the highest rating
among all vendors when it comes to the correlation between platform
pricing and ROI.
“Marketing event management (MEM) is now more about Marketing
than Events. When we asked about the top two priority investments
in MEM, the buyers wanted more cost-efficient events, and after
that scalability for large virtual events, video streaming
capabilities and content experience as the next priorities,” said
Peter O’Neill, Research Director for Marketing Automation, Research
In Action GmbH. “The latter two priorities reflect a significant
change for MEM software as it moves from being a project spend item
to a more strategic investment.”
To see why ON24 is ranked the global leader by 1,500+ marketers,
read the Research In Action report here.
About the RIA report
Research In Action conducted interviews with 1,500 business
managers responsible for budgets in global enterprises for this
comprehensive report. The Vendor Selection Matrix report serves as
a valuable guide to the latest trends in marketing event
management, spotlighting the top vendors as perceived by the market
in 2023.
About ON24
ON24 is on a mission to re-imagine how companies engage,
understand and build relationships with their audience in a digital
world. Through our leading sales and marketing platform for digital
engagement, powered by generative AI, businesses use our portfolio
of webinar, virtual event and content experiences to drive
engagement and generate first-party data, delivering revenue growth
across the enterprise – from demand generation to customer success
to partner enablement.
ON24 powers digital engagement for industry-leading customers
worldwide, including 3 of the 5 largest global technology
companies, 3 of the 6 largest US banks, 3 of the 5 largest global
healthcare companies, and 3 of the 5 largest global industrial
manufacturers, enabling organizations to reach millions of
professionals a month for billions of engagement minutes per year
with all the first-party data being captured, generated and
integrated from one place. ON24 is headquartered in San Francisco
with global offices in North America, EMEA, and APAC. For more
information, visit www.ON24.com.
Forward-Looking Statements
This document contains “forward-looking statements” under
applicable securities laws. In some cases, such statements can be
identified by words such as: “expect,” “convert,” “believe,”
“plan,” “future,” “may,” “should,” “will,” and similar references
to future periods. Forward-looking statements include express or
implied statements regarding our ability to achieve our business
strategies, growth, or other future events or conditions. Such
statements are based on our current beliefs, expectations, and
assumptions about future events or conditions, which are subject to
inherent risks and uncertainties, including the risks and
uncertainties discussed in the filings we make from time to time
with the Securities and Exchange Commission. Actual results may
differ materially from those indicated in forward-looking
statements, and you should not place undue reliance on them. All
statements herein are based only on information currently available
to us and speak only as of the date hereof. Except as required by
law, we undertake no obligation to update any such statement.
© 2023 ON24, Inc. All rights reserved. ON24 and the ON24 logo
are trademarks owned by ON24, Inc., and are registered in the
United States Patent and Trademark Office and in other
countries.
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version on businesswire.com: https://www.businesswire.com/news/home/20231019985529/en/
Media: Tessa Barron press@on24.com
Investor: Lauren Sloane, The Blueshirt Group for ON24
investorrelations@on24.com
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