Company’s data-driven, digital approach
generates more revenue growth and creates better customer
relationships
6sense, a leading sales and marketing technology company, is
using ON24 (NYSE: ONTF) digital experiences to engage more
customers and drive new business. With the ON24 Platform, 6sense
leverages valuable audience data and powerful analytics to nurture
relationships with new business prospects. Since partnering with
ON24, 6sense has delivered digital experiences that significantly
exceeded ROI expectations, improving productivity and generating
millions in new pipeline.
“ON24 allows us to reach more potential customers and generate
growth by measuring account progression and prioritizing
high-quality leads,” said Grace Kleaveland Kupczak, digital
strategy and growth marketing manager at 6sense. “With ON24’s
valuable audience engagement data and analytics, we are enhancing
our marketing and sales strategies to build stronger relationships
with customers and prospects.”
6sense Revenue AI is an account engagement platform that helps
business-to-business organizations achieve predictable revenue
growth using the power of artificial intelligence, data, and
machine learning to efficiently convert pipeline to revenue. ON24
Webcast Elite is a key part of the company’s marketing strategy to
educate potential buyers and help sales teams prioritize
accounts.
ON24 Webcast Elite allowed 6sense to easily scale its global
demand generation activities, powering its various demo programs,
outreach campaigns, and programmatic advertising. 6sense live
events leverage custom branding, engagement-driving interactive
console widgets, and seamless technology integrations to engage
with clients and prospects more effectively.
The company integrates ON24 audience engagement data from polls,
chats, downloadable content, and Q&A with their own data
programs to measure account progression and engagement. These
insights helped 6sense determine which leads were ready for a sales
contact and more likely to convert to a new customer.
“Martech leaders like 6sense understand the power of audience
data and how digital engagement effectively builds relationships
and captures leads,” said Shalini Mitha, vice president of product
marketing at ON24. “6sense is producing digital experiences that
provide deep analytics and insights that lead to more meaningful
customer interactions and revenue growth.”
The ON24 platform includes ON24 Webcast Elite, ON24 Go Live,
ON24 Forums, ON24 Virtual Conference, ON24 Breakouts, ON24
Engagement Hub, ON24 Target, ON24 Intelligence, and ON24 Connect.
Companies can deliver digital experiences that create deep
engagement, capture first-person data, and provide AI-driven
personalization, as well as seamlessly integrate audience insights
with marketing automation, CRM, and collaboration systems.
To learn how the ON24 platform enables 6sense to create unique
webinars and digital content experiences that engage audiences,
read their case study at
https://www.on24.com/customer-stories/how-6sense-leverages-on24-to-create-winning-account-based-experiences.
About 6sense
6sense reinvents the way organizations create, manage, and
convert pipeline to revenue. 6sense Revenue AI captures anonymous
buying signals, targets the right accounts at the ideal time, and
recommends the channels and messages to boost revenue performance.
Removing guesswork, friction, and wasted sales effort, 6sense
empowers sales, marketing, and customer success teams to
significantly improve pipeline quality, accelerate sales velocity,
increase conversion rates, and grow revenue predictably. 6sense has
been recognized for its market-defining technology by Forbes Cloud
100, Gartner, and Forrester, and for its strong culture by
Glassdoor, Inc. Magazine, and Comparably. For more information,
visit 6sense or follow us on LinkedIn and Twitter.
About ON24
ON24 is a leading sales and marketing platform for digital
engagement, delivering insights to drive revenue growth. ON24
serves more than 2,100 customers worldwide, including 3 of the 5
largest global technology companies, 3 of the 6 largest US banks, 3
of the 5 largest global healthcare companies, and 3 of the 5
largest global industrial manufacturers. Through interactive
webinars, virtual events, and personalized content experiences,
ON24 provides a system of engagement powered by AI for businesses
to scale engagement, conversions, and pipeline to drive revenue
growth. The ON24 Platform supports millions of professionals a
month who are totaling billions of engagement minutes per year.
ON24 is headquartered in San Francisco with global offices in North
America, EMEA, and APAC. For more information, visit
www.ON24.com.
Forward-Looking Statements
This document contains “forward-looking statements” under
applicable securities laws. In some cases, such statements can be
identified by words such as: “expect,” “convert,” “believe,”
“plan,” “future,” “may,” “should,” “will,” and similar references
to future periods. Forward-looking statements include express or
implied statements regarding our ability to achieve our business
strategies, growth, or other future events or conditions. Such
statements are based on our current beliefs, expectations, and
assumptions about future events or conditions, which are subject to
inherent risks and uncertainties, including the risks and
uncertainties discussed in the filings we make from time to time
with the Securities and Exchange Commission. Actual results may
differ materially from those indicated in forward-looking
statements, and you should not place undue reliance on them. All
statements herein are based only on information currently available
to us and speak only as of the date hereof. Except as required by
law, we undertake no obligation to update any such statement.
© 2022 ON24, Inc. All rights reserved. ON24 and the ON24 logo
are trademarks owned by ON24, Inc., and are registered in the
United States Patent and Trademark Office and in other countries.
The other referenced trademarks and service marks are also owned by
ON24, Inc. and may be registered in some countries.
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version on businesswire.com: https://www.businesswire.com/news/home/20220830005222/en/
Media Contact: Roger Villareal press@on24.com
Investor Contact: Lori Barker investorrelations@on24.com
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