OfficeMax TUL® Brand Pen Wins 2012 Retailer Innovation Award From
Store Brands Decisions
NAPERVILLE, Ill., Dec. 14, 2012 /PRNewswire/
-- OfficeMax® Incorporated (NYSE: OMX), a leader in
office and facility supplies, technology and services, has received
a 2012 Retailer Innovation Award from Store Brands Decisions
for one of its new second-generation line of pens from its premium
TUL® brand.
The new TUL ballpoint pen – one of four new pens from the
OfficeMax premium TUL brand – has received the Retailer Innovation
Award for product development. The award further upholds the
brand's reputation for delivering superior writing performance and
sophisticated designs.
"OfficeMax has once again demonstrated its leadership in store
brands product development by winning an innovation award," said
John Failla, president and founder
of Store Brands Decisions. "This is the third consecutive
year OfficeMax has won a Store Brands Decisions Innovation Award
for product development."
"This award validates the growing positive responses we've been
hearing from our customers – that TUL has become their preferred
premium brand of writing instruments and desk accessories because
of its great design, performance and value," said Ronald Lalla, executive vice president and chief
merchandising officer at OfficeMax. "We're pleased that our
high-performance TUL brand is gaining fans not just among our
customers, but within the industry as well."
Sophisticated Design. Outstanding Performance.
Quality-tested for superior performance, the new TUL pens are
available in OfficeMax stores nationwide and at OfficeMax.com.
Suggested retail prices range from $1.99 (single pens) to $20.99 (12-pack). The new line of products
includes:
- Retractable Gel Pen – provides skip-free writing
with an extra-long rubberized grip that delivers greater comfort
and control. Ergonomic design gives optimal balance and writing
precision. Available in medium, fine and needle point.
- Rollerball Pen – quick drying ink reduces smearing; a
precision writing tip enables sharp, accurate writing; and the
ergonomic design provides optimal balance and writing precision.
Available in medium and fine roller points.
- Retractable Ballpoint Pen – super smooth ink reduces
drag and can help lessen writing fatigue. The pen's rubberized grip
provides writing comfort and control. Available in medium and fine
points.
- Marker Pen – a fiber tip enables precision writing and
quick-drying ink reduces smearing. Available in medium and fine
points.
TUL is a premium brand of writing instruments and desk
accessories launched by OfficeMax in 2006. The company's inaugural
private brand, TUL features a selection of sophisticated pens,
pencils, markers, highlighters and desk accessories, including
staplers, scissors and tape dispensers. Visit Tul.com for more
information.
In addition to TUL, OfficeMax continues to expand its selection
of innovative and stylish products through its portfolio of premium
brands, which include DiVOGA™ and [IN]PLACE®.
About OfficeMax
OfficeMax Incorporated (NYSE: OMX) is
a leader in integrating products, solutions and services for the
workplace, whether for business or at home. The OfficeMax
mission is simple: We provide workplace innovation that enables our
customers to work better. The company provides office
supplies and paper, in-store print and document services through
OfficeMax ImPress®, technology products and solutions, and
furniture to businesses and consumers. OfficeMax consumers
and business customers are served by approximately 29,000
associates through OfficeMax.com; OfficeMaxSolutions.com and
Reliable.com; more than 900 stores in the U.S. and Mexico; and direct sales and catalogs.
OfficeMax has been named one of the 2012 World's Most Ethical
Companies, and is the only company in the office supply industry to
receive Ethics Inside® Certification by the Ethisphere
Institute. To find the nearest OfficeMax, call
1-877-OFFICEMAX. For more information, visit
www.officemax.com.
All trademarks, service marks and trade names of OfficeMax
Incorporated used herein are trademarks or registered trademarks of
OfficeMax Incorporated. Any other product or company names
mentioned herein are the trademarks of their respective
owners.
OfficeMax Media Contact
Nicole Miller
630.864.6069
SOURCE OfficeMax Incorporated