OMX Officemax Incorporated

NAPERVILLE, Ill., Feb. 3, 2011 /PRNewswire/ -- OfficeMax® (NYSE: OMX), a leader in office products and services, is offering a new way to beautify and brighten up workspaces this winter with its new line of DiVOGA® desk products and accessories featuring the limited edition Catherine collection. With vibrant blues mixed with soft periwinkles, DiVOGA Catherine features a contemporary take on the traditional brocade patterns dating back to eighteenth century Europe. Its curvy lines, floral designs and regal finishes yield a sophisticated collection of desk products and accessories ideal for personal or professional workspaces.

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"The DiVOGA Catherine collection was inspired by the exquisite linens and tapestries of Europe. These patterns are classic, gorgeous and always fashionable," said Debra Hovel, managing partner at Taxi Branding. "These intricate patterns have been updated with a soothing palette of blues and periwinkles to create DiVOGA Catherine, which we believe will be very popular because this pattern works with almost any decor."

By blending classic and modern styles with functional work accessories, DiVOGA Catherine is designed to instantly transform a cluttered desk into an elegant, organized and creative workspace. Its broad collection of journals, notebooks, file folders, expanding files, desktop organizers, picture frames and business card cases add order and sophistication. Meanwhile, its laptop sleeves and tote bags offer an affordable way for consumers to update their everyday work accessories with a stylish new look. DiVOGA Catherine is available for purchase at OfficeMax stores nationwide and other select retail partners of OfficeMax starting February 2011.

"We're in our third year at OfficeMax releasing new limited edition DiVOGA patterns that add creativity, style and design to workspaces across the country," says Ryan Vero, executive vice president and chief merchandising officer for OfficeMax. "With the launch of DiVOGA Catherine, we're encouraging people to brighten up their workspaces this winter and find new reasons to be inspired and do their best work!"

DiVOGA first launched in October 2008 as one of OfficeMax's inaugural private brands, featuring stylish, affordable office products and accessories. Throughout the year, OfficeMax unveils new limited edition collections of DiVOGA products in a modern pattern. Some of its popular patterns have included Mod Nature, Pastel, XOXO and Botanica. In addition to DiVOGA, OfficeMax continues to expand its selection of innovative, affordable products through its collection of private brands, which include INFUSE™, TUL®, Peter Walsh you.organized, [IN]PLACE®, [IN]PLACE® SYSTEM by Peter Walsh, Brenton Studio™, Eastleigh™, and ENGAGE™.

About OfficeMax

OfficeMax Incorporated (NYSE: OMX) is a leader in both business-to-business office products solutions and retail office equipment. The OfficeMax mission is simple. We help our customers do their best work. The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress®, technology products and solutions, and office furniture to consumers and to large, medium and small businesses. OfficeMax customers are served by more than 30,000 associates through direct sales, catalogs, e-commerce and approximately 1,000 stores. For more information, visit www.OfficeMax.com.

SOURCE OfficeMax