NAPERVILLE, Ill., Nov. 23, 2010 /PRNewswire/ -- OfficeMax®
Incorporated (NYSE: OMX), a leader in office products and services,
today announced that its free popular holiday eGreeting website
powered by JibJab, ElfYourself.com, will be brought to life as a
featured themed float in the historic Macy's Thanksgiving Day Parade® on November 25, 2010. OfficeMax's float titled
"Elves Raise the Roof" will feature a whimsical, imaginative design
where dancing elves will take over the rooftops of Victorian-era
houses performing ElfYourself dances from Disco to Hip-Hop to
Classic. To celebrate this memorable event, OfficeMax is launching
a special text-to-win contest called the OfficeMax Thanksgiving Day
Sweepstakes for a chance to win a trip for four to Disney World® or
one of 100 OfficeMax $25 gift
cards.
To view the multimedia assets associated with this release,
please click:
http://multivu.prnewswire.com/mnr/officemax/46656/
(Logo: http://photos.prnewswire.com/prnh/20101123/MM04885LOGO
)
"It's a quintessential moment for our company to have our
dancing elves as a featured float in the Macy's Thanksgiving Day Parade," said Ryan Vero, EVP and Chief Merchandising Officer
for OfficeMax. "It has been thrilling to watch ElfYourself.com
transform from one of many virtual games in 2006 to a
much-anticipated holiday tradition enjoyed by millions across the
globe. This year, we're bringing our beloved elves to life on a
float that embodies our brand essence of passion, innovation and
fun for millions more to enjoy!"
To enter OfficeMax's Thanksgiving
Day Sweepstakes, text PARADE from a mobile device to 30364*
prior to November 25, 2010. On
Thanksgiving Day, participants will
receive a question at 9 a.m. EST
about OfficeMax's "Elves Raise the Roof" float. Participants will
be entered for a chance to win one of the sweepstakes prizes.
OfficeMax will randomly select one grand prize winner who will
receive a trip for four to Disney World, which includes roundtrip
airfare for four people to Orlando,
Fl, four nights at the Embassy Suites® Lake Buena Vista
Hotel (taxes and fees included), four Disney World 2-Day Park
Hopper passes and rental car allowance. OfficeMax will also award
100 additional lucky winners with a $25 OfficeMax gift card. No purchase is necessary
to enter. Rules and restrictions apply. For alternate form of
entry and Official Rules, visit the sweepstakes webpage.
Since its debut in November 2006,
ElfYourself's dancing elves have flooded the world with holiday
cheer. Its users have created more than 416 million customized
elves, and ElfYourself.com has attracted more than 378 million
visits from across the globe during the past four holiday seasons.
It's time to join the fun again and get in the holiday spirit by
creating an ElfYourself eGreeting at ElfYourself.com.
* Message & data rates apply. Text STOP to unsubscribe. Text
HELP for help.
About OfficeMax
OfficeMax Incorporated (NYSE: OMX) is a leader in both
business-to-business office products solutions and retail office
products. The OfficeMax mission is simple. We help our customers do
their best work. The company provides office supplies and
paper, in-store print and document services through OfficeMax
ImPress®, technology products and solutions, and furniture to
businesses and individual consumers. OfficeMax customers are
served by more than 30,000 associates through direct sales,
catalogs, e-commerce and approximately 1,000 stores. To find the
nearest OfficeMax, call 1-877-OFFICEMAX. For more information,
visit officemax.com.
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SOURCE OfficeMax