UPDATE: Three Years And $1 Million Later, Office Depot Past SEC Charges
October 21 2010 - 5:26PM
Dow Jones News
Over three years after the alleged transgressions, Office Depot
Inc. (ODP) has settled Securities and Exchange Commission charges
that the office-products chain violated fair-disclosure
regulations.
Wall Street was modestly pleased by the results, and Office
Depot stock pared earlier losses after the SEC released the
settlement news, as investors were relieved the fine wasn't larger
and won't force the Boca Raton, Fla., company to seek a new top
executive.
Office Depot agreed to pay a $1 million penalty, while Steven
Odland, chairman and CEO, and Patricia McKay, Office Depot's former
chief financial officer who's now a partner at accounting firm
Templeton & Co., both agreed to $50,000 fines. None of the
parties admitted or denied the SEC's findings, which is typical of
SEC settlements.
By the middle of 2007, the SEC charged, Odland and McKay were
facing a problem: Formerly vigorous per-share earnings growth was
fading, but Wall Street analysts following Office Depot still had
earnings estimates for the company it wouldn't be able to meet.
Odland and McKay then instructed the Office Depot
investor-relations staff to call all 18 analysts covering the
company over a two-day period in late June of that year. Company
representatives then called Office Depot's top-20 institutional
investors to send a similarly cautious message. Such selective
guidance violates fair-disclosure rules under Regulation FD.
Without directly saying the estimates were too high, Office
Depot pointed out cautionary language in its previous
communications and highlighted cautious language from competitors.
It worked, as 15 of 18 analysts lowered their estimates by the
second day of calls.
The SEC said Office Depot shares dropped 2.8% the first day of
its calls to analysts, on Friday, June 22, 2007, on heavy volume,
and fell another 3.5%, again on heavy volume, on the second day the
following Monday, June 25. All told, the stock fell 7.7% in the
five sessions between when the first calls talking the analysts'
estimates down were made and an after-hours filing by Office Depot
on June 28 announcing that, among other things, its earnings would
be "negatively impacted due to continued soft economic
conditions."
Office Depot at the time didn't have written Regulation FD
policies or procedures, the agency said, and had never conducted
any formal training in how abide by the rules.
The company was also hit with unrelated accounting violations,
stemming from the way it formerly recognized some payments from
vendors for Office Depot's marketing and promotion of those
vendors' products. This matter was also settled under the agreement
with the SEC.
Office Depot shares closed down 0.9% on Thursday at $4.65
apiece, recovering from earlier session lows once the SEC announced
the settlement as investors reacted to the news. The SEC
investigation and worries about the fate of its current chairman
and CEO had been once more worry for followers of Office Depot,
whose shares have fallen by more than a third in the last year as
the recession hurt its business.
Office Depot's recent losses amid reduced revenue has allowed
competitor OfficeMax Inc. (OMX), whose shares are up 22% since last
October, to move into a virtual market-capitalization tie with
Office Depot. Both companies currently sport market caps just under
$1.3 billion, putting whichever company that wins the battle in
distant second place to office-supply behemoth Staples Inc. (SPLS),
whose market cap at Thursday's close was around $15 billion.
-By Maxwell Murphy, Dow Jones Newswires; 212-416-2171;
maxwell.murphy@dowjones.com
(Matt Jarzemsky contributed to this article.)
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