OMX Officemax Incorporated

NAPERVILLE, Ill., Aug. 26 /PRNewswire/ -- The adoption of apps for iPhone® continues to enhance the retail shopping experience for both consumers and business people alike. OfficeMax® Incorporated (NYSE: OMX), a leader in office products and services, today announced it is introducing a new free OfficeMax App for iPhone on the App Store. The OfficeMax App, available for iPhone and iPod touch, is designed to help customers shop smarter and access information and rewards on the go.

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OfficeMax's new mobile shopping app provides real-time benefits to customers, including the ability to view exclusive deals and offers, locate OfficeMax stores, and click through to the mobile-friendly OfficeMax.com site to browse office supply products from their mobile device. The OfficeMax App also enables OfficeMax MaxPerks® loyalty members to access their account, view reward program progress, edit account information, browse purchase history, and redeem rewards at the register right from their iPhone.  

"The OfficeMax App for iPhone and iPod touch adds a whole new level of convenience for our customers that wasn't there before and helps them make savvier purchasing decisions," said Julie Krueger, SVP of Ecommerce for OfficeMax.  "We are especially excited to introduce a new access channel for our most loyal customers - MaxPerks members- that makes it easier for them to redeem rewards and track important purchases. The OfficeMax App raises the bar and enhances the value of our loyalty program."

OfficeMax partnered with Rosetta, the country's fastest growing interactive agency, to create the application and ensure that customers get more out of their shopping experience wherever they are.

To reach a broader mobile audience, OfficeMax offers a mobile version of the site that can be accessed from any mobile device. The mobile sites enable customers to browse products, read reviews and make purchases from any mobile device. To download the new free OfficeMax iPhone app or to get more details about OfficeMax's mobile sites, please visit www.officemax.com/mobile. The OfficeMax App is also available on the App Store for iPhone and iPod touch or at www.itunes.com/AppStore.

The OfficeMax MaxPerks Rewards program was launched in 1998 and today has millions of active members. OfficeMax offers two specific programs: MaxPerks Rewards for Business and Consumer customers, and MaxPerks Rewards for Teachers. OfficeMax also offers a special MaxPerks Recycling Program for member's Ink and Toner purchases.  For program details please visit www.officemax.com/maxperks.

About OfficeMax

OfficeMax Incorporated (NYSE: OMX) is a leader in both business-to-business office products solutions and retail office products.  The OfficeMax mission is simple.  We help our customers do their best work.  The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress®, technology products and solutions, and furniture to businesses and individual consumers.  OfficeMax customers are served by more than 30,000 associates through direct sales, catalogs, e-commerce and approximately 1,000 stores.  To find the nearest OfficeMax, call 1-877-OFFICEMAX.  For more information, visit www.officemax.com.

SOURCE OfficeMax