DOW JONES NEWSWIRES 

OfficeMax Inc. (OMX) swung to a surprise second-quarter profit as the office-supplies retailer reported stronger margins and continued sales stabilization.

But the company expects third-quarter sales will be slightly lower than the prior year's $1.83 billion and reduced its 2010 sales view. OfficeMax now expects annual sales will be flat to slightly lower than 2009 sales of $7.21 billion, compared with its prior view for a slight increase. Analysts' average estimate was for third-quarter sales of $1.86 billion.

The No. 3 office products supplier by sales behind Staples Inc. (SPLS) and Office Depot Inc. (ODP) aims to at least grow larger than Office Depot. OfficeMax is redesigning its marketing to include catalogs with brighter color and more attractive presentations to appeal to women, who the retailer says make 70% of office-supplies purchase decisions--part of a five-year plan to raise sales without adding stores. OfficeMax also is adding nontraditional outlets such as grocery and convenience stores.

The sector has been struggling owing to high unemployment rates, especially among white-collar workers. Office Depot last week posted a narrower second-quarter loss than expected, as cost cutting more than made up for weaker-than-expected sales.

OfficeMax reported a profit of $12.4 million, or 14 cents a share, compared with a prior-year loss of $16.9 million, or 23 cents. The latest quarter had 2 cents a share of gains. Analysts polled by Thomson Reuters most recently forecast break-even results.

Sales edged down 0.3% to $1.65 billion. The company in April projected a slight gain.

Gross margin rose to 25.9% from 23.8%.

OfficeMax's contract segment--its business-to-business office-products distributor--saw sales edge down 0.1% compared with a 21% drop a year earlier.

Retail business sales eased by 0.5%, reflecting a same-store sales decline of 0.3% and fewer stores. However, the sales decline was an improvement over the prior-year drop of 12%.

The businesses' sizes are nearly the same by sales.

Shares closed Monday at $14.85 and were up 0.8% to $14.97 in premarket trading. The stock is up 49% in the past year.

-By Tess Stynes, Dow Jones Newswires; 212-416-2481; Tess.Stynes@dowjones.com

 
 
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