'ElfYourself' Returns With Brand New Videos Including 'Singing' and 'Break Dancing' Elves
November 10 2009 - 10:00AM
PR Newswire (US)
Free holiday experience, brought to you by OfficeMax and Powered by
JibJab, returns for fourth season to spread cheer and goodwill
around the world! NAPERVILLE, Ill., Nov. 10 /PRNewswire-FirstCall/
-- Back by popular demand, the Elves have returned! To kick-off the
holiday season, OfficeMax® (NYSE:OMX) announced today the return of
its free holiday e-greeting, ElfYourself.com, the most popular
viral experience in web history. Powered by the leader in
personalized online entertainment, JibJab Media Inc.,
ElfYourself.com will again delight millions of consumers around the
world enabling them to create free personalized holiday eCards by
uploading their photos and transforming themselves, family and
friends into dancing elves. Users can then share their holiday
eCards via email or using new capabilities that enable them to post
their creations to Facebook, Twitter and other social media
websites. "Our elves have been working around the clock to ensure
this season's ElfYourself.com offers an entertaining, personalized
experience with innovative new features and tools for spreading
holiday cheer," said Bob Thacker, SVP of marketing and advertising
for OfficeMax. "ElfYourself has become a holiday tradition -- part
of popular culture - in fact according to a brand study we have
conducted, 95 percent of people who have been 'elfed' in the past
requested that we bring it back for the 2009 holiday season. We
look forward to once again giving consumers a cost-effective way to
celebrate the season and bring back the holiday spirit in a time
when it's needed most." "We are thrilled to partner with OfficeMax
again this year to bring free ElfYourself eCards to a worldwide
audience using JibJab's personalized media technology platform,"
said JibJab's co-founder and CEO, Gregg Spiridellis. "With 'Singing
Elves' we worked with OfficeMax to take the creative and production
execution to a new level and with Facebook Connect deeply
integrated into the user experience, we are thrilled to give users
super-charged distribution tools for sharing their creations." The
site's 4.0 version features a number of upgrades that enhance the
user-experience, including: -- Users can star in two new dances
including "Hip Hop Elves" featuring modern break dancing and
"Singing Elves" that perform a melody of holiday music. -- Facebook
Connect capabilities enable users to access their photos from
directly within the ElfYourself experience and transform them into
elves. -- Personalized videos can be posted directly to a user's
Facebook wall or to a specific friend's wall. -- Users can now
share their ElfYourself videos via Twitter from within the web
experience. -- Videos will include any combination of up to five
elves. Back by popular demand, ElfYourself.com will also feature
the most widely celebrated dances from years past including "Disco
Elves," "Country Elves" and the "Elf Classic" that started it all
in 2006. Returning features include the ability for users to
virtually share their ElfYourself videos online at no cost, or for
a small fee, users can print custom elves on greeting cards and
holiday gift items or download their videos to their desktops or
mobile devices. Since its debut in November 2006, OfficeMax's
dancing elves have flooded the world with holiday cheer securing
more than 284 million visits from across the globe during the past
three holiday seasons. This year, you can join in the holiday fun
and start the "elfamorphis" by creating an ElfYourself eCard at
ElfYourself.com. About OfficeMax OfficeMax Incorporated (NYSE:OMX)
is a leader in both business-to- business office products solutions
and retail office products. The OfficeMax mission is simple. We
help our customers do their best work. The company provides office
supplies and paper, in-store print and document services through
OfficeMax ImPress®, technology products and solutions, and
furniture to consumers and to large, medium and small businesses.
OfficeMax customers are served by more than 30,000 associates
through direct sales, catalogs, e-commerce and more than 1,000
stores. To find the nearest OfficeMax, call 1-877-OFFICEMAX. For
more information, visit http://www.officemax.com/. About JibJab
JibJab is a leading provider of digital greetings and online
entertainment. From its offbeat Sendables® eCards to personalized
Starring You!® videos and irreverent Original viral videos, JibJab
is on a mission to help more people share more laughs than any
other company in the history of the world. A hundred years ago,
entrepreneurs revolutionized the entertainment industry with film.
Today, at JibJab, we're doing it with computers. For more info, go
to JibJab.com/about. OfficeMax Media Contacts JibJab Media Contact
Bill Bonner Jennifer Rook Corey Shiffman 630 864 6066 630 864 6057
310 664 1971 DATASOURCE: OfficeMax Incorporated CONTACT: Bill
Bonner, +1-630-864-6066, or Jennifer Rook, +1-630-864-6057, both of
OfficeMax Incorporated; or Corey Shiffman of JibJab,
+1-310-664-1971 Web Site: http://www.officemax.com/
http://www.elfyourself.com/ http://www.jibjab.com/
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