OMX Officemax Incorporated

New products meet trend-conscious desires within tighter shopping budgets NAPERVILLE, Ill., Aug. 4 /PRNewswire/ -- OfficeMax(R) Incorporated (NYSE:OMX), a leader in office products and services, is making back-to-school shopping more affordable and fun this season with four new exclusive collections -- Kritter Krew, Flower Power, Peace and Posey. Designed with a younger, style-conscious student in mind, the new collections feature a host of school supplies in pop art-style colors and shapes. To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/officemax/33983/ "Kids get enthusiastic about picking out school supplies and parents aren't going to want to let budget concerns squash that excitement," said Ryan Vero, Executive Vice President and Chief Merchandising Officer for OfficeMax. "These OfficeMax products let the kids have excitement in style and design but won't break their parent's back-to-school shopping budget." The new collections include back-to-school essentials like notebooks, jumbo paperclips, memo cubes, backpacks, scented markers, key chains, two pocket portfolios, lunch boxes and more. -- Kritter Krew features friendly animal-like creatures such as monkeys, cats, dogs, elephants and bears. -- Flower Power entices the girliest of girls with pink and purple retro-style flowers. -- Peace Out includes blue, white and green peace signs and psychedelic patterns. -- Posies boast popular patterns, bold colors and eye-catching modern shapes. OfficeMax's four new product lines were designed by a trend expert and product designer, Debra Hovel of Taxi, a design and trend research agency based in Minneapolis, MN. "In today's on-trend world, what a student carries -- from notebooks and folders to backpacks and writing tools -- is essentially an expression of him or herself," said Hovel. "Working with OfficeMax on these four new lines is an opportunity for us to inspire every student, regardless of their school supply 'style,' to get excited about going back to school." About OfficeMax OfficeMax Incorporated (NYSE:OMX) is a leader in both business-to-business office products solutions and retail office products. The OfficeMax mission is simple. We help our customers do their best work. The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress(R), technology products and solutions, and furniture to consumers and to large, medium and small businesses. OfficeMax customers are served by approximately 32,000 associates through direct sales, catalogs, e-commerce and nearly 1,000 stores. To find the nearest OfficeMax, call 1-877-OFFICEMAX. For more information, visit http://www.officemax.com/. Press Contact: William Bonner 630 864 6066 Jennifer Rook 630 864 6057 http://www.prnewswire.com/mnr/officemax/33983DATASOURCE: OfficeMax CONTACT: William Bonner, +1-630-864-6066 or Jennifer Rook, +1-630-864-6057, both of OfficeMax Web site: http://www.officemax.com/

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