OfficeMax Brings World's Largest Rubberband Ball to Denver on August 22 to Help Locals 'Crush the Old, Roll in the New' at Downt
August 22 2007 - 7:00AM
PR Newswire (US)
- Event commemorates OfficeMax's new store openings and redesigned
stores in Denver - NAPERVILLE, Ill., Aug. 22 /PRNewswire-FirstCall/
-- If you could rid your life of one bad influence or item, what
would it be? AFC West Football Rivals Memorabilia, Twinkies, Old
Riding Lawn Mower or a Car Door that represents a recent break-in?
OfficeMax is giving Denver residents the opportunity to put their
past behind them when it brings the World's Largest Rubberband Ball
to town on Wednesday, Aug. 22. OfficeMax will hold a crushing
ceremony outside of Denver Pavilions, 500 -- 16th Street on
Glenarm, at 11:30 a.m. Last week Denverites were encouraged to
submit stories about the items they would like to see destroyed and
explain the significance of their choices. With help from
OfficeMax's corporate icon -- the Rubberband Ball -- participants
can get a fresh start for fall while spectators will enjoy the
demonstration of the ball's impressive crushing power. The event is
a part of the World's Largest Rubberband Ball's tour to the greater
Denver area. Residents can see the ball at events celebrating the
grand opening or remodeling of four local OfficeMax stores in
August, including: -- Friday, August 17 at 6492 South Parker Road
in Aurora from 11:00 a.m. - 1:00 p.m. -- Saturday, August 18 at
5650 Allen Way, Suite 110 in Castle Rock from 10:00 a.m. - noon --
Sunday, August 19 at 343 South Broadway in Denver from 2:00 p.m. -
4:00 p.m. -- Thursday, August 23 at 7980 West Alameda Avenue in
Lakewood from 11:00 a.m. - 1:00 p.m. Consumers are invited to be
photographed next to the mammoth ball -- which stands more than
five feet tall, with a circumference of 19 feet and is comprised of
approximately 175,000 rubber bands -- and visit the newly renovated
OfficeMax stores. The ball will also greet visitors at the Taste of
Colorado and the Rocky Mountain Balloon Festival in Denver. "Just
as Denver OfficeMax stores are starting over with a brand-new,
user-friendly design, we hope local residents will enjoy the
opportunity to create a new beginning for themselves -- with a
little help from a 4,594-pound rubber band ball," said Ryan Vero,
OfficeMax's executive vice president and chief merchandising
officer. "And whether they're preparing for a new school year or
just getting organized at the office, we hope the World's Largest
Rubberband Ball will encourage Denverites to experience the
benefits of the new stores for themselves." The new OfficeMax store
design allows customers to try out the latest electronics showcased
in a central technology hub, or scoop up basics such as paper
clips, pens and rubber bands from brightly colored bulk bins. Soft
lighting, a soothing color palette of golds, oranges, greens and
blues, and rich textures set the tone for the rebranded stores,
which offer WiFi Internet access. Customers can download
professional documents and have them printed at the OfficeMax
ImPress(TM) department, which provides high-tech digital printing
and copying, binding, finishing and laminating. About OfficeMax
OfficeMax Incorporated (NYSE:OMX) is a leader in both
business-to-business office products solutions and retail office
products. The OfficeMax mission is simple. We help our customers do
their best work. The company provides office supplies and paper,
in-store print and document services through OfficeMax ImPress(TM),
technology products and solutions, and furniture to consumers and
to large, medium and small businesses. OfficeMax customers are
served by approximately 35,000 associates through direct sales,
catalogs, e-commerce and more than 900 stores. To find the nearest
OfficeMax, call 1-877-OFFICEMAX. For more information, visit
http://www.officemax.com/. DATASOURCE: OfficeMax Incorporated
CONTACT: William Bonner, +1-630-864-6066, or Jennifer Rook,
+1-630-864-6058, or Heather Schwartz, +1-612-247-9365, or Katie
Dolan, +1-612-337-0087, all for OfficeMax Incorporated Web site:
http://www.officemax.com/
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