Northwest Airlines Teams with iSeatz To Unveil Fully Integrated Travel and Entertainment Booking Engines on NWA.com
April 24 2008 - 10:46AM
PR Newswire (US)
Full-Service Travel Gateway Offers Robust Selection of Hotel, Car
and Trip Activities Via In-Path and Stand-Alone Booking Gateways
NEW ORLEANS, April 24 /PRNewswire/ -- iSeatz.com and Northwest
Airlines (NYSE:NWA) today announced the launch of the newly
enhanced Northwest Airlines web site (NWA.com), which was designed
to fulfill consumers wide- ranging travel needs via a full-service
booking engine. The online travel gateway - complete with an
extensive set of global lodging, rental car, trip amenity and
activity options - will benefit customers who purchase airline
tickets on NWA.com, as well as those who are interested in booking
trip components on a stand-alone basis. By integrating iSeatz'
flexible engine as part of the NWA.com shopping experience,
Northwest is providing its customers with the ability to easily
fulfill all of their travel needs via a single shopping cart and
checkout process. iSeatz worked closely with Northwest to
strategically design and implement this offering that is one of the
first of its kind in the travel industry. Unlike traditional
airline ticketing web sites, Northwest customers who purchase
airline seats will be presented with a robust set of relevant
travel options, from trip activities and services to car rentals
and international hotel accommodations, which correspond with their
specific travel destination. NWA.com will also feature an
iSeatz-hosted private label path for travelers who want to purchase
add-on amenities but already have or are not ready to purchase
airline seats. iSeatz expressly created this secondary engine so
that travelers always have the option of returning to NWA.com and
extensively browse and easily buy the rest of their non-air trip
needs. As an added benefit, customers can obtain WorldPerks credits
by booking select hotel and car products via the iSeatz engines on
the NWA.com web site. With the introduction of the enhanced
NWA.com, planning for a trip is now more streamlined, hassle-free
and rewarding than ever - a must for today's consumers who
regularly utilize the Internet to fulfill their travel needs. "We
continue to add new features on NWA.com to make travel planning
convenient for our customers," said Al Lenza, Northwest's Vice
President of E- Commerce and Distribution. "Travelers can count on
NWA.com to provide easy access not only to booking air travel, but
planning their entire trip in one step on NWA.com." "We are
thrilled that Northwest Airlines selected iSeatz to transform its
online presence and leverage our proven ability to strategically
design and implement a fully customized solution that generates
ancillary revenue and shifts share from higher cost channels and
competitors," said Kenneth Purcell, founder and chief executive
officer of iSeatz.com. "Northwest is clearly committed to driving
innovation and truly focusing on its customers' preferences, and we
are certain that the new booking engines and consistent product set
will establish a soaring benchmark for the travel industry."
Northwest Airlines invested in a technology solution that is
relevant to nearly every customer who makes purchases on nwa.com
and also easily integrates into the existing web site. Each
customized iSeatz solution taps into its network of Marketing
Partners, which provides immediate access to more than 60,000 hotel
properties, all of the major car rental agencies and more than 600
destination services products, as well as iSeatz' proprietary
inventory. To experience the enhanced Northwest Airlines' web site,
please visit http://www.nwa.com/. Northwest Airlines, Inc.
Northwest Airlines is one of the world's largest airlines with hubs
at Detroit, Minneapolis/St. Paul, Memphis, Tokyo and Amsterdam, and
approximately 1,400 daily departures. Northwest is a member of
SkyTeam, an airline alliance that offers customers one of the
world's most extensive global networks. Northwest and its travel
partners serve more than 1,000 cities in excess of 160 countries on
six continents. iSeatz.com iSeatz offers a highly customized travel
and entertainment solution, comprised of a flexible booking engine
and extensive network of sourced suppliers that it individually
designs and deploys for each of its clients. By serving as the
seamless bridge between its top-tier clients and network of
Marketing Partners, the iSeatz solution enables clients to further
differentiate their loyalty programs, generate ancillary revenue
and power brand devotion. The iSeatz solution provides a single
integration, enabling supplier direct-connects and immediate access
to up to 60,000 international suppliers and products, and is
delivered via a proprietary technology platform that drives repeat
usage and advanced functionality. iSeatz also provides dedicated
24/7 multilingual customer support services to ensure satisfaction
and productivity. To learn more about iSeatz.com visit
http://www.iseatz.com/. DATASOURCE: iSeatz.com CONTACT: Erika
Freed, +1-917-359-7974, , for iSeatz.com Web site:
http://www.iseatz.com/ http://www.nwa.com/
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