Northwest Airlines Announces the Launch of a Carbon Offset Program with Donations to the Nature Conservancy
April 22 2008 - 6:00AM
Business Wire
In commemoration of Earth Day, Northwest Airlines (NYSE: NWA)
announces an enhancement to its EarthCares(sm) program with the
addition of a carbon emissions calculator. Customers booking online
at www.nwa.com can help offset carbon emissions associated with air
travel through a donation to The Nature Conservancy, an
organization working to reduce the impact of climate change via
restoration of critical wildlife habitat through forest
conservation and reforestation. Customers can book their
reservation online at nwa.com and upon receiving a confirmation
notice, may elect to view the estimated carbon emissions associated
with the air travel portion of the itinerary. Northwest's carbon
calculator gives the customers the option to offset the carbon
dioxide emissions of their flight by donating to The Nature
Conservancy's environmental work in the Lower Mississippi River
Valley and its land conservation projects that surround Northwest
Airlines' domestic hub cities and China. In addition, customers
have the option to join Northwest Airlines in supporting The Nature
Conservancy by becoming a member, donating WorldPerks(R) miles or
by providing funding for a choice of land conservation initiatives.
"Our customers have been asking us for opportunities to do their
part to conserve natural resources and protect the environment. In
response, we are pleased to offer customers a variety of options
with enhancements to our EarthCares(sm) program, which allows
customers to join us in promoting positive environmental change"
said Tim McGraw, director of corporate environmental and safety
programs. "This carbon offset program is another example of our
commitment to environmental sustainability and how we will continue
to strive to be a conservation leader in the airline industry."
Northwest's environmental initiatives are part of the airline's
overall commitment to sustainability and corporate social
responsibility. Northwest Airlines has enhanced its onboard
recycling program which has been expanded to include paper and
plastic in addition to aluminum items. The enhanced program begins
on Earth Day with a rollout in the hubs Minneapolis/St. Paul,
Memphis, Detroit, and also includes Las Vegas and Indianapolis. The
enhancements will extend to all fifty states and Canada in the
coming weeks. Future proceeds from the onboard program will benefit
the Beacon Foundation, a non-profit organization developed for
flight attendants by flight attendants. In December 2007, Northwest
launched its EarthCares(SM) environmental program with a $1 million
gift on behalf of the airline's employees and customers to its
founding partner, The Nature Conservancy. In 2000, Northwest
Airlines established a program of fuel conservation and resource
management including a $6 billion fleet modernization effort. The
re-fleeting program has resulted in a savings of more than 250
million gallons of jet fuel per year which is the equivalent of
removing 500,000 cars from the road. The airline has reduced its
own carbon emissions by 25 percent since 2000 through its
transition to newer, more fuel-efficient aircraft, including the
recent delivery of its 32nd A330 aircraft. Northwest now operates
the world's largest A330 fleet, the youngest international fleet
and youngest transatlantic fleet of any U.S. carrier. In addition,
Northwest has replaced fuel trucks with fuel carts at the
Minneapolis-St. Paul International Airport. These carts are
stationed at each gate and connect to a system of fuel hydrants.
This change reduces the need for trucks on the ground resulting in
fuel savings. Northwest also focuses on recycling and reclaiming
most used aircraft parts in many ways. The airline has an active
system in place for recycling significant amounts of scrap metal,
aircraft parts, tires, wood, chemicals, oil, paper and cardboard
generated as a result of normal operations. Environmental awards
The combination of its fleet replacement efforts and collaboration
with airport management recently earned Northwest Airlines the 2007
"Environmental Capacity Award" from the Amsterdam Airport
Schiphol's Board of Management. Northwest Airlines' replacement of
DC-10 aircraft with A330's, which are quieter and produce fewer
emissions, was viewed by judges as an "active fleet renewal with
the best available technology". The Minnesota Governor's Award
honored Northwest Airlines' in 2007 for its fuel conservation and
resource management programs. "Conserving Resources - Doing Our
Part" focused on proactive fleet modernization, fuel conservation,
and material recycling efforts. The Minnesota Governor's Awards are
given out annually to honor organizations, businesses and
non-profit institutions for programs or projects that benefit the
environment by reducing or eliminating waste and pollutants at the
source. Applications are judged on benefits to the environment,
economic efficiency, level of commitment and leadership, innovation
and ability of the project to serve as a model for others.
Northwest Airlines is one of the world's largest airlines with hubs
at Detroit, Minneapolis/St. Paul, Memphis, Tokyo and Amsterdam, and
approximately 1,400 daily departures. Northwest is a member of
SkyTeam, an airline alliance that offers customers one of the
world's most extensive global networks. Northwest and its travel
partners serve more than 1,000 cities in excess of 160 countries on
six continents. In commemoration of Earth Day, Northwest Airlines
(NYSE: NWA) announces an enhancement to its EarthCaressm program
with the addition of a carbon emissions calculator. Customers
booking online at www.nwa.com can help offset carbon emissions
associated with air travel through a donation to The Nature
Conservancy, an organization working to reduce the impact of
climate change via restoration of critical wildlife habitat through
forest conservation and reforestation. Customers can book their
reservation online at nwa.com and upon receiving a confirmation
notice, may elect to view the estimated carbon emissions associated
with the air travel portion of the itinerary. Northwest�s carbon
calculator gives the customers the option to offset the carbon
dioxide emissions of their flight by donating to The Nature
Conservancy�s environmental work in the Lower Mississippi River
Valley and its land conservation projects that surround Northwest
Airlines� domestic hub cities and China. In addition, customers
have the option to join Northwest Airlines in supporting The Nature
Conservancy by becoming a member, donating WorldPerks� miles or by
providing funding for a choice of land conservation initiatives.
�Our customers have been asking us for opportunities to do their
part to conserve natural resources and protect the environment. In
response, we are pleased to offer customers a variety of options
with enhancements to our EarthCaressm program, which allows
customers to join us in promoting positive environmental change�
said Tim McGraw, director of corporate environmental and safety
programs. �This carbon offset program is another example of our
commitment to environmental sustainability and how we will continue
to strive to be a conservation leader in the airline industry.�
Northwest�s environmental initiatives are part of the airline�s
overall commitment to sustainability and corporate social
responsibility. Northwest Airlines has enhanced its onboard
recycling program which has been expanded to include paper and
plastic in addition to aluminum items. The enhanced program begins
on Earth Day with a rollout in the hubs Minneapolis/St. Paul,
Memphis, Detroit, and also includes Las Vegas and Indianapolis. The
enhancements will extend to all fifty states and Canada in the
coming weeks. Future proceeds from the onboard program will benefit
the Beacon Foundation, a non-profit organization developed for
flight attendants by flight attendants. In December 2007, Northwest
launched its EarthCaresSM environmental program with a $1 million
gift on behalf of the airline�s employees and customers to its
founding partner, The Nature Conservancy. In 2000, Northwest
Airlines established a program of fuel conservation and resource
management including a $6 billion fleet modernization effort. The
re-fleeting program has resulted in a savings of more than 250
million gallons of jet fuel per year which is the equivalent of
removing 500,000 cars from the road. The airline has reduced its
own carbon emissions by 25 percent since 2000 through its
transition to newer, more fuel-efficient aircraft, including the
recent delivery of its 32nd A330 aircraft. Northwest now operates
the world�s largest A330 fleet, the youngest international fleet
and youngest transatlantic fleet of any U.S. carrier. In addition,
Northwest has replaced fuel trucks with fuel carts at the
Minneapolis-St. Paul International Airport. These carts are
stationed at each gate and connect to a system of fuel hydrants.
This change reduces the need for trucks on the ground resulting in
fuel savings. Northwest also focuses on recycling and reclaiming
most used aircraft parts in many ways. The airline has an active
system in place for recycling significant amounts of scrap metal,
aircraft parts, tires, wood, chemicals, oil, paper and cardboard
generated as a result of normal operations. Environmental awards
The combination of its fleet replacement efforts and collaboration
with airport management recently earned Northwest Airlines the 2007
�Environmental Capacity Award� from the Amsterdam Airport
Schiphol�s Board of Management. Northwest Airlines� replacement of
DC-10 aircraft with A330�s, which are quieter and produce fewer
emissions, was viewed by judges as an �active fleet renewal with
the best available technology�. The Minnesota Governor�s Award
honored Northwest Airlines� in 2007 for its fuel conservation and
resource management programs. �Conserving Resources � Doing Our
Part� focused on proactive fleet modernization, fuel conservation,
and material recycling efforts. The Minnesota Governor�s Awards are
given out annually to honor organizations, businesses and
non-profit institutions for programs or projects that benefit the
environment by reducing or eliminating waste and pollutants at the
source. Applications are judged on benefits to the environment,
economic efficiency, level of commitment and leadership, innovation
and ability of the project to serve as a model for others.
Northwest Airlines is one of the world�s largest airlines with hubs
at Detroit, Minneapolis/St. Paul, Memphis, Tokyo and Amsterdam, and
approximately 1,400 daily departures. Northwest is a member of
SkyTeam, an airline alliance that offers customers one of the
world�s most extensive global networks. Northwest and its travel
partners serve more than 1,000 cities in excess of 160 countries on
six continents.
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