HORSHAM, Pa., Nov. 10, 2011 /PRNewswire/ -- In a move that will
increase and improve the high-definition (HD) and 3D services
offered by Canada's largest
privately owned telecommunications company, Motorola Mobility, Inc.
(NYSE: MMI) announced today that EastLink will incorporate its
video compression technology in all of its broadcast and on-demand
HD services. By achieving this milestone, EastLink becomes one of
the first MSO-based video entertainment service providers in
North America to shift to the next
generation of video delivery technologies that continue to support
the highest quality broadcast and OnDemand HD and 3D services to
their customers.
The benefit to EastLink is the savings in video delivery
bandwidth that Motorola's MPEG-4 solutions provide. These bandwidth
savings provide EastLink with increased flexibility and greater
potential to deliver new service offerings without having to modify
or expand existing network infrastructure.
"Our customers have very high expectations when it comes to
video quality, choice in programming and OnDemand video services,"
said Deborah Shaffner, President and
COO EastLink. "With the adoption of MPEG4 technology, we are
capable of delivering the highest quality video our customers have
come to expect while continuing to lead the industry in HD, 3D, and
OnDemand content availability."
"EastLink has a strong history of leading cable operators in the
adoption and integration of advanced technologies into their
network. Following successful trials in test markets across
Canada, EastLink is now in a
position to deploy Motorola's MPEG4 for all OnDemand, HD and 3D
services," said Joe Cozzolino, senior vice president and general
manager, Network Infrastructure, Motorola Mobility. "By using
Motorola's MPEG-4 technology to deliver industry-leading video
picture quality, EastLink can also enjoy significant bandwidth
efficiencies."
"EastLink's migration to MPEG-4 technology provides the company
with increased network capacity so that they can continue to
develop new, meaningful products and services for its customers,"
added Deborah Shaffner, President
and COO EastLink. "Our customers will also enjoy significantly
increased HD and 3D DVR content storage due to the very-high
quality Motorola MPEG-4 video delivery solutions can provide."
EastLink has also deployed two of Motorola's advanced HD
set-tops, the DCX3400-M and DCX700-M. These set-tops
enable the migration of HD broadcast and on-demand services to
MPEG-4. Additionally, through integrating the Motorola
CAP1000, EastLink can now benefit from more advanced
capabilities like ad insertion, achieving greater bandwidth
efficiencies and support simultaneous channel substitutions.
EastLink is also using Motorola SE6601, an advanced
encoder to offer MPEG-4 encoding, which provides
industry-leading picture quality based on perceptual video
processing (PVP). PVP links the physiology of the human eye
and how it captures images to the development of advanced video
delivery technologies which results in very rich consumer viewing
experience without sacrificing picture quality.
For more information on Motorola's MPEG-4 video solutions for
cable operators, visit: SCTE Booth #1268 (Georgia World Congress, Atlanta).
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About EastLink
Headquartered in Nova Scotia
with more than 1,600 employees from coast to coast, EastLink
delivers world-class video entertainment, internet and telephone
services to residential, business and public-sector customers
across Canada.
Using its state-of-the-art fibre network, EastLink offers
advanced services including the best OnDemand, HD and 3D
programming, High Speed Internet including our Internet 100 Mbps,
competitive local telephone services, and exclusive locally
produced programming via EastLink TV.
About Motorola Mobility
Motorola Mobility, Inc. (NYSE: MMI) fuses innovative technology
with human insights to create experiences that simplify, connect
and enrich people's lives. Our portfolio includes converged mobile
devices such as smartphones and tablets; wireless accessories;
end-to-end video and data delivery; and management solutions,
including set-tops and data-access devices. For more information,
visit motorola.com/mobility.
Media Contacts
Kalia Farrell
+1 215-323-1059
kalia.farrell@motorola.com
Motorola Mobility, Inc.
Jill Laing
+1 902-446-1939
Jill.laing@corp.eastlink.ca
EastLink
MOTOROLA and the Stylized M Logo are trademarks or registered
trademarks of Motorola Trademark Holdings, LLC. All other products
or service names are the property of their respective owners.© 2011
Motorola Mobility Inc. All rights reserved.
SOURCE Motorola Mobility Holdings, Inc.