SEOUL, South Korea,
Dec. 29, 2021 /PRNewswire/ -- LG Display, the world's
leading innovator of display technologies, unveiled today its
newest OLED TV technology 'OLED EX'.
The next-generation OLED EX display implements LG Display's
deuterium and personalized algorithm-based 'EX Technology,' which
helps boost the innovative display's overall picture quality by
enhancing brightness up to 30 percent compared to conventional OLED
displays.
The OLED EX name is an acronym of 'Evolution' and 'eXperience',
which represents the company's goal of providing customers with new
experiences through its ever-evolving OLED technology.
OLED displays are self-emissive by nature with their multiple
millions of pixels emitting light
independently without a separate backlight source. This
distinctive characteristic lets OLED EX achieve the perfect black,
rich and accurate color expression as well as an extremely fast
response time.
Since 2013, the year it became the first to mass produce OLED TV
displays, LG Display has been consistently improving its leading
OLED technology. OLED EX is the result of the unparalleled
knowledge and knowhow the company has gained over nearly ten years
of developing OLED displays, created to deliver the most lifelike
images that transcend the limitations of a conventional
display.
The EX Technology applied to the OLED EX displays combines
deuterium compounds and personalized algorithms to enhance the
stability and efficiency of the organic light emitting diode,
thereby improving the overall display performance.
Thanks to EX Technology, OLED EX displays unlock new levels of
picture accuracy and brightness to accurately deliver exquisite,
realistic details and colors without any distortion – such as the
reflection of sunlight on a river or each individual vein of a tree
leaf.
Deuterium compounds are used to make highly efficient organic
light-emitting diodes that emit stronger light. LG Display has
successfully converted the hydrogen elements present in organic
light emitting elements into stable deuterium and managed to apply
the compounds to OLED EX for the first time.
Deuterium is twice as heavy as normal Hydrogen, and only a small
amount exists in the natural world – as only one atom of Deuterium
is found in about 6,000 ordinary Hydrogen atoms. LG Display has
worked out how to extract deuterium from water and apply it to
organic light-emitting devices. When stabilized, the Deuterium
compounds allow the display to emit brighter light while
maintaining high efficiency for a long time.
In addition, thanks to LG Display's very own 'personalized
algorithm' based on machine learning technology, OLED EX is more in
control of its own device. The algorithm predicts the usage amount
of up to 33 million organic light-emitting diodes based on
8K OLED displays after learning
individual viewing patterns, and precisely controls the display's
energy input to more accurately express the details and colors of
the video content being played.
LG Display has also upgraded its designs through the new OLED EX
technology. By utilizing its innovative EX Technology, the company reduced bezel thickness from the original 6 mm to 4 mm
based on 65-inch OLED displays. By reducing the thickness by 30
percent compared to existing OLED displays, the OLED EX display
creates an even more immersive viewing experience all the while
delivering a sleeker and premium design.
LG Display plans to strengthen its leadership and product
competitiveness in the large-sized OLED business by integrating
OLED EX technology into all OLED TV displays manufactured at its
OLED production plants in Paju, South
Korea, and in Guangzhou,
China, starting from the second quarter of 2022.
In 2013, LG Display's first year of starting mass-production of
OLED TV displays, the company sold 200,000 units and by early last
year recorded accumulated sales of 10 million units. In the two
years since then, the company's accumulated sales have doubled to
surpass 20 million units globally.
"Despite the global TV market experiencing a 12 percent decline
this year, we still observed a 70 percent growth in OLED sales,"
said Dr. Oh Chang-ho, Executive Vice President & Head of the TV
Business Unit at LG Display. "With our new OLED EX technology, we
aim to provide even more innovative, high-end customer experiences
through the evolution of our OLED technology, algorithms and
designs."
About LG Display
LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is the world's
leading innovator of display technologies, including thin-film
transistor liquid crystal and OLED displays. The company
manufactures display panels in a broad range of sizes and
specifications primarily for use in TVs, notebook computers,
desktop monitors, and various other applications, including tablets
and mobile devices. LG Display currently operates manufacturing
facilities in Korea and China, and
back-end assembly facilities in Korea, China, and Vietnam. The company has approximately 63,360
employees operating worldwide. For more news and information about
LG Display, please visit www.lgdisplay.com.
Media Contact:
Jean Lee, Senior Manager, Global
Communications
Tel: +822-3777-1689
Email: jean.lee@lgdisplay.com
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SOURCE LG Display