Pringles® is turning up the
festival flair this summer with themed fan experiences to
immerse yourself in music and flavor at Rolling Loud Miami, HARD
Summer and Life is Beautiful
BATTLE
CREEK, Mich., Aug. 17,
2023 /PRNewswire/ -- The snacking masterminds at
Pringles® are rocking concertgoers' taste buds this summer,
bringing its bold flavor lineup to festivals nationwide and giving
fans a chance to win VIP festival tickets. With stops at Rolling
Loud Miami, HARD Summer and Life is Beautiful, music fans will
experience Pringles in a whole new way via the
Pringles Playground – an immersive experience where
attendees can make their own music creations, meet artists and
of course, snack on delicious Pringles crisps with their
festival crew.
At the Pringles Playground, festival goers can nosh
on their favorite Pringles flavors, pose for one-of-a-kind
photos and experience the multi-sensorial Pringles music
pop-up including:
- Pringles Music Mix: Festival Goers step into a
giant, life-size Pringles can and transform into DJs,
creating custom beats via instrumental Pringles cans that
each activate different percussion and musical sounds. Each
interactive beat synchronizes with the tempo of the music across
LED screens, with cameras capturing video footage for participants
to relive and share their experience.
- Pringles 'Get Stuck In and Win': Attendees can
step up to a wall of empty Pringles cans, reach their hand
in to "get stuck" and win branded swag like sunglasses, bandanas,
fans and of course, cans of Pringles to snack on throughout
the festival. Plus, a few lucky fans could be surprised with VIP
ticket upgrades.
- Pringles Crisp Snap Shots: The footprint offers
countless social-media worthy photo opportunities – from
Pringles crisp-shaped swing sets to crisp-shaped seats to
pose with friends, plus provide a moment of relaxation.
- Pringles Interactive Mural: Each festival hosts a
life-size mural representative of its host city; attendees can make
their mark with a signature or illustration.
To kick off the festival fun, Pringles launched a
larger-than-life footprint at Rolling Loud Miami from
July 21 – 23 and HARD Summer in
Los Angeles from Aug. 5 – 6. During each festival, performing
artists, such as Armani White,
Lola Brooke and TiaCorine at Rolling
Loud Miami and Deorro at HARD Summer, visited the
Pringles Playground, met fans and shared their immersive
Pringles experience across their social channels.
Music-loving creators including Meriam
Gonzalez, Cas Jerome and Eli
Carrillo touted their festival excitement across social
media with inspired get-ready-with-me looks and taste-infused
content.
"Hanging at the Pringles footprint was a blast," said
Deorro. "It was fun meeting some fans and I loved making beats on
the Music Mix. This partnership was a sick way to combine one of my
favorite snacks with my love for music."
Next up, Pringles is traveling to Las Vegas for its final festival stop at Life
is Beautiful from Sept. 22 – 24.
To sweeten the deal, Pringles will give away two VIP Life is
Beautiful tickets and a five-day trip to Las Vegas for one lucky grand prize winner and
a guest. Plus, thousands of lucky entrants will automatically be
entered for a chance to win a free can of
Pringles. From now until Aug. 31, fans can enter for a chance to win at
www.PringlesGiveaway.com*.
"At Pringles, we pride ourselves on creatively taking
tastebuds to unexpected places with our variety of
delicious flavors," said Mauricio
Jenkins, U.S. marketing lead for Pringles. "That's
why for the first time ever we're bringing Pringles to music
festivals across the U.S., giving our fans a way to enjoy their
favorite flavors and music in one unforgettable experience."
To continue the summer music fun, fans can visit
PringlesFlavorFinder.com to discover their Pringles
flavor based on their favorite artists and get a free summer
playlist curated to their personal music taste. For more
information, follow @Pringles on your favorite social media
platform to keep up with the latest Pringles
news.
Agency Lead: G7 Entertainment Marketing
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world
where people are not just fed but fulfilled. We are creating better
days and a place at the table for everyone through our trusted food
brands. Our beloved brands include Pringles®, Cheez-It®, Special
K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®,
Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®,
MorningStar Farms® and more. Net sales in 2022 were over
$15.3 billion, comprised principally
of snacks as well as convenience foods like cereal, frozen foods,
and noodles. As part of our Kellogg's Better Days® Promise
ESG strategy, we're addressing the interconnected issues of
wellbeing, climate and food security, creating Better Days for 3
billion people by the end of 2030 (from a 2015 baseline).
Visit www.KelloggCompany.com.
*NO PUR. NEC. Open only to legal residents of 50 US
& DC; 18+. Begins 12:00:00 AM (ET) on 8/7/23 & ends 11:59:59
PM (ET) on 8/31/23. Entry subj to limited domains. See full
rules for complete details www.PringlesGiveaway.com. Must consent
to receive marketing communications to enter & must remain
subscribed trough winner selection & notification to win.
Subject to complete Official Rules. Void where prohibited. Sponsor:
Kellogg Company, One Kellogg Square,
Battle Creek, MI 49016. Life
Is Beautiful, LLC is not a Sponsor of this Promotion and in no way
responsible for the administration of this Promotion, the
verification of winners, or the fulfillment of prizing. All
inquiries regarding this Promotion should be directed to
Sponsor.
®,™, © 2023 Kellogg NA Co.
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SOURCE Kellogg Company