Finally, you can put
Pop-Tarts® on Crocs and Crocs on
Pop-Tarts®
BATTLE
CREEK, Mich., Aug. 8, 2023
/PRNewswire/ -- You've never seen a collab quite like this. In
an unconventional move to bring fashion and flavor together,
Pop-Tarts® and Crocs are teaming up to create Pop-Tarts
Croc-Tarts, an ingenious pairing of flavor and footwear that
takes advantage of a distinctive feature of both brands: holes.
Limited-edition Pop-Tarts Croc-Tarts come with one pair
of custom Crocs Classic Clogs featuring Pop-Tarts-inspired Jibbitz™
charms and a box of Unfrosted Strawberry Pop-Tarts featuring, for
the first time ever, Crocs-shaped candy Jibbitz™ charms to eat and
decorate atop your pastry. Wear your Pop-Tarts and eat them
too.
"Pop-Tarts has been committed to inventive snacking since we
first turned toast and jam into an iconic, irresistible toaster
pastry, and our latest ingenious collab further lets fans get
creative and express themselves while challenging the idea of where
Pop-Tarts can show up, and what can show up on a Pop-Tart toaster
pastry," said Heidi Ray, Senior
Director of Marketing, Pop-Tarts. "When thinking about bringing
these two iconic and beloved brands together, we couldn't help
but notice the uncanny similarity of the Crocs shoes and Unfrosted
Pop-Tarts. We're excited to unveil our newest snacking twist, an
interactive experience where fans can add flavor to both using fun
and distinct charms."
This Crazy Good experience comes packed up in the Pop-Tarts
Croc-Tarts Kit, which comes with everything fans need to enjoy all
the Croc-Tarts fun:
- Unfrosted Pop-Tarts with Candy Jibbitz™ Charms to
Eat: A box of Unfrosted Strawberry Pop-Tarts and Crocs-shaped
strawberry and blueberry-flavored gummy Jibbitz™ charms with edible
glue to decorate (and eat!) your unfrosted Pop-Tarts.
- Crocs with Jibbitz™ Charms to Wear: A pair of
iconic Crocs Classic Clogs matching the color of a toasty
Unfrosted Pop-Tarts pastry, with Pop-Tarts-themed Jibbitz™
Charms and red strawberry filling-inspired socks for that classic
Crocs style with Crazy Good Pop-Tarts flare. The Pop-Tarts
Croc-Tarts Jibbitz™ charms designs include Frosted Strawberry and
Frosted Wildberry Pop-Tarts, the silver Pop-Tarts foil wrapper, the
iconic "Crazy Good" slogan and classic Pop-Tarts logo.
Fans can enter for a chance to purchase the limited-edition
Pop-Tarts Croc-Tarts Kit on croc-tarts.com beginning
August 9, 2023, at 12 p.m. ET., with three additional drops on
August 11, August 16 and August
18. Sixty kits will be available each day during the
promotion window, while supplies last. Fans will either receive an
email notifying them they were selected to purchase or an email
notifying them to try their luck again during the next drop. If you
are selected to win the chance to purchase, the kits will be
available on a first come-first-served basis, so be sure to act
fast before your size sells out!
Don't forget to follow Pop-Tarts on TikTok and
Instagram and follow Crocs on TikTok and
Instagram to keep up with the latest on all the Pop-Tarts and
Crocs collab fun, learn about new Pop-Tarts Agents of Crazy
Good and show us how you rock your Croc-Tarts!
About Kellogg Company
At Kellogg Company (NYSE: K),
our vision is a good and just world where people are not just fed
but fulfilled. We are creating better days and a place at the table
for everyone through our trusted food brands. Our beloved brands
include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted
Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®,
Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net
sales in 2022 were over $15.3
billion, comprised principally of snacks as well as
convenience foods like cereal, frozen foods, and noodles. As part
of our Kellogg's™ Better Days PromiseESG strategy, we're
addressing the interconnected issues of wellbeing, climate and food
security, creating Better Days for 3 billion people by the end of
2030. Visit www.KelloggCompany.com.
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a
world leader in innovative casual footwear for women, men, and
children, combining comfort and style with a value that consumers
know and love. The Company's brands include Crocs and HEYDUDE and
its products are sold in more than 85 countries through wholesale
and direct-to-consumer channels. For more information on Crocs,
Inc. please visit investors.crocs.com. To learn more about our
brands, please visit www.crocs.com or www.heydude.com.
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SOURCE Kellogg Company