Research Reports on Host Hotels & Resorts and Strategic Hotels & Resorts -- Lodging REITs Walking Proud
August 02 2010 - 8:43AM
Marketwired
www.RothmanResearch.com provides members a complete scrutiny of the
REIT - Hotel/Motel industry with thorough research on
Host Hotels & Resorts Inc. (NYSE: HST) and
Strategic Hotels & Resorts Inc. (NYSE:
BEE). Sign up now on www.rothmanresearch.com to access these free
reports.
With the hospitality industry being one of the hardest hit by
the current recession, shareholders will be glad to hear that a
turnaround is expected this year. In 2009 all three of the key
metrics - occupancy, average daily rate, and revenue per available
room - used to determine the financial health of the Hotel/Motel
industry fell during every month. However, the industry is
beginning to show signs of recovery at the midpoint of 2010.
www.rothmanresearch.com is a source for investors seeking free
information on the REIT - Hotel/Motel industry; investors and
shareholders of Host Hotels & Resorts Inc., Strategic Hotels
& Resorts Inc. and other companies in the industry are
encouraged to sign up for free at
http://www.rothmanresearch.com/index.php?id=6&name=Register.
Recent company earnings reports show that some industry players
are meeting their Wall Street projections. This turnaround from
last year is accredited primarily to strengthening business travel.
As confidence in the economy returns, business and group travel has
increased greatly. The increase in business and group travel will
result in a top-down recovery as these travelers prefer more
expensive hotels meaning the hotel chains with limited offerings
will feel the effects of the turnaround more slowly.
On the Lodging REITs side, Host Hotels & Resorts Inc. which
reported its earnings results a few weeks back had brought a major
boost to the industry with second quarter profits beating Wall
Street expectations. Whilst waiting for its quarterly release,
another player worth looking into at this time is Strategic Hotels
& Resorts Inc. with its assortment of luxury assets. This
lodging REIT is schedule to post its financial results on Thursday
August 5th. www.rothmanresearch.com research team provides
investors with insight about the Host Hotels &
Resorts Inc. and Strategic Hotels &
Resorts Inc. by registering now at
http://www.rothmanresearch.com/article/hst/23767/Aug-02-2010.html or
http://www.rothmanresearch.com/article/bee/23768/Aug-02-2010.html
A recent study released by JD Power and Associates has shown
that despite the cost cutting by the hotel industry to accommodate
decreased revenue, the expected decrease in customer satisfaction
has not manifested itself. With hoteliers focusing their cost
cutting on areas that mitigate the effect on customer experience,
satisfaction actually rose across the board aside from the
anticipated area related to the lowered rates and fees. This
counter-intuitive increase is reportedly due to lower occupancy
increasing the quality of traveller stays. With occupancy and room
rates stabilizing along with the economy, it will be interesting to
see if the hotel industry can manage the new expectations of their
customers and maintain their upward trend.
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