Heinz® Ketchup Brings Back Iconic Glass Bottles to Stores for a Limited Time
May 10 2011 - 9:00AM
Business Wire
Today Heinz brings back an American icon with the launch of a
new collector’s edition of Heinz Tomato Ketchup, available in
classic glass bottles. While the glass bottles can be found in
thousands of restaurants across the country, they have been absent
from store shelves for more than 10 years and are now back for a
limited time. The limited edition glass bottle of Heinz Tomato
Ketchup features a vintage-inspired design to bring some nostalgia
to the summer barbecue season. The product will be available now
through August at select retailers nationwide.
Bring some nostalgia to your summer with
Heinz(R) Ketchup in glass bottles, back in stores for a limited
time with a vintage-inspired design. (Photo: Business Wire)
A Classic Returns
Like catching fireflies and swinging on tire swings, backyard
barbecues recall memories of timeless summertime fun. Families have
enjoyed Heinz Ketchup with meals for decades and the original glass
bottle has become part of the cultural fabric of our country,
although the bottles have not been sold at retail for more than 10
years.
“While the convenience of our current, squeezable bottles found
in grocery stores has been a hit with today’s families and their
lifestyles, consumers still associate Heinz Ketchup with our iconic
glass bottle and routinely ask where they can find them,” Noel
Geoffroy, Vice President of Heinz Brands said. “In response to that
consumer demand and to inspire memories of and relive good times
from summers past, we wanted to bring back the glass bottle with a
limited edition design that gives a nod to the product’s 135-year
history.”
Capturing the essence and heritage of the Heinz Ketchup brand,
the label design of the new limited edition glass bottle was
inspired by a vintage packet of tomato seeds. The bottle contains
America’s Favorite Heinz Tomato Ketchup which is “Grown, Not Made®”
from only the firmest, juiciest, freshest tomatoes that are grown
from Heinz seeds by only a select group of trusted farmers. The
relationships Heinz has developed with its farmers spans several
generations and dates back nearly four decades.
History of Glass Bottles
When Heinz Tomato Ketchup was first introduced in 1876, it was
bottled in clear glass to reveal its purity. It was not until
several years later that the world-famous octagonal bottle debuted.
The glass bottle was sold in stores until the 1990s, when it was
replaced with the squeezable plastic bottle that was first
introduced in 1983.
Availability & Pricing
Limited Edition Glass Bottle Heinz Tomato Ketchup will be
available in a 14 oz. bottle for $1.99 suggested retail price at
select retailers including Walmart and Safeway from now through
August 2011. Please check stores for availability.
ABOUT HEINZ
H.J. Heinz Company, offering “Good Food Every Day,”™ is one of
the world’s leading marketers and producers of healthy, convenient
and affordable foods specializing in ketchup, sauces, meals, soups,
snacks and infant nutrition. Heinz provides superior quality, taste
and nutrition for all eating occasions whether in the home,
restaurants, the office or “on-the-go.” Heinz is a global family of
leading branded products, including Heinz® Ketchup, sauces, soups,
beans, pasta and infant foods (representing over one third of
Heinz’s total sales), Ore-Ida® potato products, Weight Watchers®
Smart Ones® entrees, T.G.I. FRiDAY’s® meals and snacks, and
Plasmon® infant nutrition. Heinz is famous for its iconic brands on
six continents, showcased by Heinz® Ketchup, The World’s Favorite
Ketchup®.
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