Harris Corporation to Transition West Virginia Media Holdings TV Stations to Integrated Broadcast Media Software Solution
November 15 2011 - 9:00AM
Business Wire
Harris Corporation (NYSE:HRS), an international communications
and information technology company, will transition eight West
Virginia Media Holdings television stations in four markets to an
integrated Harris media software solution by the end of 2011. The
complete solution provides each market with a well-rounded business
software platform for traffic, billing and advertising sales that
will simplify operations and help the broadcaster drive new
revenue.
West Virginia Media Holdings is transitioning to Harris from a
business software system that relied on separate platforms for
traffic and billing, and broadcast advertising sales. The
integration of Harris® OSi-Traffic™ (traffic and billing) and
OSi-AdConnections™ (advertising sales) simplifies business
operations in all four West Virginia Media Holdings markets, three
of which operate more than one station from a centralized
facility.
Charlie Dusic, chief financial officer for West Virginia Media
Holdings, said that the single-platform Harris media software
solution is an ideal match for their operation, noting that all
eight stations interconnect and often work together.
“We have many clients that advertise across multiple markets, so
we do a lot of cross-market selling and reporting,” said Dusic.
“The Harris solution had the unanimous support of our sales and
traffic managers, as they found that the OSi™ interface was ideal
for cross-market interaction. Its all-encompassing nature also
integrates smoothly into our daily business operation.”
Dusic expects that the integrated OSi solution will make it
easier for West Virginia Media Holdings to “incorporate new or
non-traditional revenues” beyond traditional broadcast TV, and
develop a “one-bill-for-all-services” approach for the company’s
advertisers.
“The overall goal is to become more efficient across our
operation by reducing manual processes and making the business side
more straightforward for our clients,” added Dusic. “The Harris
solution provides a set of tools from presentation through ordering
and final billing that our stations did not have before.”
WOWK-TV in the Charleston-Huntington market transitioned to
Harris media software in October. The remaining stations in the
markets of Wheeling/Steubenville, Beckley/Bluefield and
Clarksburg/Morgantown will follow.
“Broadcasters are increasingly looking to integrated media
software solutions that deliver significant business benefits and
streamline information across the sales operation,” said Harris
Morris, president, Harris Broadcast Communications. “The
integration of traffic, billing and ad sales will help West
Virginia Media Holdings efficiently manage business operations,
improve decision-making tied to new revenue opportunities and
deliver better service to advertising clients.”
In broadcast communications, Harris offers products, systems and
services that provide interoperable workflow solutions for
broadcast, cable, satellite and out-of-home networks. The Harris
ONE™ solution brings together highly integrated and cost-effective
products that enable advanced media workflows for emerging content
delivery business models.
About Harris Corporation
Harris is an international communications and information
technology company serving government and commercial markets in
more than 150 countries. Headquartered in Melbourne, Florida, the
company has approximately $6 billion of annual revenue and more
than 16,000 employees — including nearly 7,000 engineers and
scientists. Harris is dedicated to developing best-in-class assured
communications® products, systems, and services. Additional
information about Harris Corporation is available at
www.harris.com.
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