NEW YORK and MELBOURNE, Fla., Feb.
23, 2011 /PRNewswire/ -- Harris Corporation (NYSE: HRS), an
international communications and information technology company,
and Digital Display Networks, Inc. are bringing one the largest
digital out-of-home (DOOH) advertising networks in the United States — 7-Eleven® TV — to full
nationwide deployment.
Under a 10-year agreement valued at $75
million, with additional revenue-sharing potential, Harris
is providing its award-winning Digital Out-of-Home hardware and
software, InfoCaster™ and Punctuate™, in addition to its
Managed Services offering to Digital Display Networks, which is
providing turnkey services, as well as managing content production
and advertising sales for 7-Eleven TV.
Launched in 2010, 7-Eleven TV provides 24/7 programming in
7-Eleven Inc.'s convenience stores, featuring national and local
entertainment, and news and weather, as well as advertising
highlighting 7-Eleven proprietary brands, in-store and out-of-store
brands, and special 7-Eleven promotions. 7-Eleven TV already is
operating in 500 stores in some of the top DMAs and highest traffic
volume 7-Eleven stores in the U.S., including New York, Los
Angeles and Chicago. When
fully deployed, it will be carried in 6,200 stores – reaching more
than 200 million shoppers monthly. Based on an analysis of various
Nielsen ratings data, the GRPU (gross rating point units) of
7-Eleven TV will make it the fourth largest broadcast TV network
when fully deployed.
"With its rich and consumer-relevant content, huge scale, and
precise measurements, 7-Eleven TV offers precisely the qualities
needed for a highly effective, high-reach and high-impact digital
advertising network. It's not just a vision into the future: it's
the vanguard of how new, high-ROI advertising channels will be
shaped going forward," said Thomas L.
Harrison, chairman and chief executive officer of
Diversified Agency Services, Omnicom Group Inc.
7-Eleven TV delivers programming and promotional advertising
tailored to specific markets, customer segments and day parts.
Harris DOOH software provides the scheduling flexibility for
network programming to be divided into multiple day parts, making
it possible to promote specific items at times most relevant to
customers. To maximize viewing, each store features two
strategically placed LCD high-definition TV monitors and
directional audio to attract consumers, and display promotions and
products that shoppers can take advantage of in-store.
"Our aim is to offer 7-Eleven customers up-to-the-minute
shopping choices at the point where they are making purchasing
decisions," said David Veckerelli,
co-CEO of Digital Display Networks. "The Harris DOOH software
makes this possible by enabling content programming to be highly
targeted, right down to the zip code and profile of a specific
7-Eleven store, while providing sales metrics to endemic
advertisers."
"7-Eleven TV is an incredibly powerful new medium for both
7-Eleven and its advertisers," said Harris
Morris, president, Harris Broadcast Communications. "Our
integrated digital signage network solution with its rich DOOH
software combined with our 24/7 managed network services — which
are proven daily in the world's most demanding production
environments and live broadcast and live event venues — are driving
7-Eleven TV today, and are architected to expand with the network
and support new applications, such as mobile and social media."
Harris is building 7-Eleven TV around its InfoCaster DOOH
software, which provides content creation, network management and
media player monitoring with flexible proof-of-play reporting, and
its Punctuate DOOH business management software for content
scheduling and campaign management to facilitate advertising and
scheduled distribution tuned to specific demographics, geographies,
and day parts. The Harris DOOH software can manage 40,000
playlists, national and local ads, and all the software supporting
transactions on a network.
Harris is supporting 7-Eleven TV with its Managed Services
offering for 24/7 monitoring, data hosting and support via
dedicated Network Operations Centers in Dallas, Texas, and Melbourne, Florida. These highly secure
networking services are similar to those used by major enterprises,
from the new Amway Center in Orlando,
Florida, to the U.S. Federal Aviation Administration.
"With the partnership of Harris, the nationwide deployment of
7-Eleven TV will become complete, and a milestone for the DOOH
industry will be reached," said Darren
Mann, co-CEO of Digital Display Networks. "This
network truly signals the arrival of this advertising platform as
one that can efficiently and effectively motivate purchases on a
very large scale not unlike broadcast networks."
In addition to 7-Eleven TV, Harris technologies support
enterprise-class DOOH networks for McDonald’s and the Amway Center
in the U.S.; the Marina Bay Sands integrated resort complex in
Singapore; and the Venetian Macau
Resort-Hotel, among others.
In broadcast communications, Harris offers products, systems and
services that provide interoperable workflow solutions for
broadcast, cable, satellite and out-of-home networks. The
Harris ONE™ solution brings together highly integrated and
cost-effective products that enable advanced media workflows for
emerging content delivery business models.
About Digital Display Networks
Digital Display Networks (www.ddninc.tv) is a digital network
provider that creates and installs digital networks, produces and
manages all content and administers advertising sales to provide a
singular digital signage solution at point of purchase. DDN was
formed by the principals of Explorer TV (www.explorer-tv.com), the
nation's largest in-hotel digital visitor information TV network
servicing over 150,000 hotel rooms in major cities in the U.S. and
Europe, as well as cruise ships,
visitor information centers and airports. Founded in 1992, Explorer
TV was a pioneer in place-based media where advertisers are
integrated into network content. All of Explorer TV's content is
100% advertiser supported.
About Harris Corporation
Harris is an international communications and information
technology company serving government and commercial markets in
more than 150 countries. Headquartered in Melbourne, Florida, the company has
approximately $5 billion of annual
revenue and more than 16,000 employees — including nearly 7,000
engineers and scientists. Harris is dedicated to developing
best-in-class assured communications® products, systems, and
services. Additional information about Harris Corporation is
available at www.harris.com.
Forward-Looking Statements
This press release contains forward-looking statements that
reflect management's current expectations, assumptions and
estimates of future performance and economic conditions. Such
statements are made in reliance upon the safe harbor provisions of
Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. The company cautions investors
that any forward-looking statements are subject to risks and
uncertainties that may cause actual results and future trends to
differ materially from those matters expressed in or implied by
such forward-looking statements. Statements about the expected
value of the program to Harris are forward-looking and involve
risks and uncertainties. Harris disclaims any intention or
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events, or
otherwise.
SOURCE Harris Corporation