Core Focus of Harris ONE(TM) Approach for Broadcasters: Interoperability, Integration and Innovation
April 14 2008 - 10:58AM
PR Newswire (US)
LAS VEGAS, April 14 /PRNewswire-FirstCall/ -- (NAB2008, Booth
N2502) -- Harris Corporation (NYSE:HRS), an international
communications and information technology company, is introducing
the next step in its Harris ONE(TM) approach for broadcasters at
NAB2008 -- demonstrating a range of interoperable workflows,
integrated technologies and innovative solutions that enable
broadcasters to seamlessly move content and information among
products, systems and facilities -- and around the world. This
approach creates efficiencies that today's broadcasters need to
stay competitive. "Digital technology, which is now just 10 months
from becoming the U.S. broadcast standard, offers broadcasters
tremendous opportunity -- more channels, more services, more ways
to generate revenue -- but it also presents numerous standards and
interconnection issues and an increased need to validate
interoperability. We've made interoperability our core focus at
Harris. Visitors to our NAB booth will see the results of that
commitment -- interoperable solutions that enable U.S. and
international broadcasters to streamline their workflows, reduce
the cost of operations, and profit from new revenue models, while
providing their audiences a virtually unlimited array of new
viewing experiences and reception options." Tim Thorsteinson
President, Harris Broadcast Communications Production Workflow
Solutions To keep pace in the highly competitive news and sports
markets, broadcasters are looking to migrate to high-definition
formats in ways that won't affect their productivity or impact
their on-air product during the transition. Harris tackles this
challenge with end-to-end, interoperable, HD/SD news and sports
solutions that provide broadcast operations with a streamlined
workflow, unmatched speed to air and a crucial competitive
advantage. Highlights at NAB2008 include an end-to-end
demonstration of the Harris(R) NewsForce(TM) HD/SD news platform,
showcasing a transparent HD/SD news operation from ingest through
production and editing to air. Harris H-Class(TM) ADC-1000(TM)
automation will be shown driving the Snell & Wilcox Kahuna(TM)
production switcher, as well as multiple Harris platforms,
including the NEXIO AMP(TM) media platform, Platinum(TM) router,
CENTRIO(TM) multiviewer and Inscriber(R) G7(TM) HD/SD 3D graphics
system. Also on display will be the NewsForce range of Velocity(TM)
editors, optimized for the quick edits and 24/7 demands of live
news production and full integration of Apple(R) Final Cut Pro(R).
Media Workflow Solutions In the battle for ad dollars and viewers,
streamlined media workflows -- with tight interoperability among
automation, traffic, sales and billing and digital asset management
applications -- have become essential to today's broadcasters. To
address this need, Harris is using industry standards like the
SMPTE 2021 Broadcast Exchange Format (BXF), Program and System
Information Protocol (PSIP) and International Standard Audiovisual
Number (ISAN) to integrate Harris H-Class and third-party products
to produce streamlined media workflows that increase productivity
and profitability. Highlights at NAB2008 include demos of the new
ADC-1000 automation, OSi- Traffic(TM) and Comperio(TM) digital
asset management systems, configured to show advantages such as a
complete PSIP solution, automated playlist exchange using BXF, and
integration with nonlinear editing using Apple(R) Final Cut Pro(R).
Harris will also show enterprise tools that provide workflow
interoperability among Landmark(TM) sales, Vision(TM) scheduling,
Invenio(R) digital asset management and the new D-Series DSX(TM)
automation system. Integration with SecurePath's MediaDNS(TM)
automatically provides content metadata and ISAN registration for
the digital asset management, sales and scheduling systems. Channel
Playout Solutions Flexible playout systems that offer options for
automated content flow and high-impact graphics and crawls are at a
premium for broadcasters looking to new revenue streams. To meet
customers' varied requirements, Harris provides a full range of
scalable, automated channel playout solutions -- from specialty
channels to fully automated, multichannel playout systems with
integrated master control. Highlights at NAB2008 include major
advances in the NEXIO AMP media platform, such as the introduction
of 1080p capability and the first software-enabled media
applications -- ADC-1000 automation-enabled ingest and playout,
channel branding, audio track management and multiviewer I/O
monitoring; the Inscriber G7 integrated HD broadcast graphics
solution, which provides powerful 3D capabilities while optimizing
workflow; as well as the industry's broadest multiviewer portfolio,
which enables broadcasters to reduce overhead costs and improve
their channel playout workflow. 3 Gb/s Solutions From signal
processing and routing to multiviewers and video servers, Harris
offers the industry's most comprehensive range of cost-effective 3
Gb/s-ready products -- enabling broadcasters to easily and
affordably migrate to the emerging 1080p high-definition format.
Most Harris 3 Gb/s products are software-keyed, so customers don't
pay for 3 Gb/s support until they need it. Highlights at NAB2008
include the introduction of 1080p capability in the NEXIO AMP
advanced media platform, making it the first video server in the
industry to offer support for the emerging standard; the NEO(R)
XHD-3903, the world's only HDTV converter available with built-in 3
Gb/s 1080p 50/59.94 processing and conversion capabilities,
including a demonstration of new linear frame rate conversion
technology that will be available as an option for the XHD-3903 in
June; the X85(TM) enhanced all-in-one processor, which packs the
industry's most advanced technology in a space-saving 1RU frame;
and a new 3 Gb/s dual-input module with built-in signal source for
the popular Videotek(R) TVM/VTM test and measurement instruments,
with field upgrade kits for existing products and configurations
also available. Multiplatform Delivery Solutions Today's
broadcasters are challenged with readying their content for
multiple applications and channeling it through the right pipe, in
the right format, at the right time. Whether the requirement is to
move content inside the plant or across the country, Harris offers
a flexible, end-to-end solution to streamline any delivery
workflow. Highlights at NAB2008 include a statistical multiplexing
feature for NetVX(TM) MPEG-4/H.264 video encoders, which allows
broadcasters to deliver more channels to the consumer without
investing in additional transmission bandwidth; new Videotek
DDM-6800+ 8VSB, 64 QAM and 256 QAM demodulator modules, which
combine with existing 6800+(TM) modules to provide a low-cost,
space-efficient solution for RF-to-fiber interconnectivity in the
6800+ frame; and the Apex M2X(TM) MPH exciter, the world's first
exciter to support delivery of MPH(TM) in-band mobile DTV services
with terrestrial digital TV and HDTV services using the same slice
of bandwidth. Digital Signage Solutions At NAB2008, Harris Digital
Signage(TM) solutions will be demonstrated supporting creative and
production activities, ad scheduling and placement, traffic and
billing with sophisticated report generation, and the distribution
and presentation of HD graphics and live video at venues. Broadcast
stations, groups and networks can apply Harris Digital Signage(TM)
to license their programming to out-of-home networks managed by
third parties, and use these same capabilities to establish their
own out-of-home networks. Out-of-home networks can apply Harris
Digital Signage(TM) to produce and schedule programming and ad
content locally, regionally, or nationally. Systems integrators and
dealers can grow their offer and associated opportunities for
revenue by representing Harris Digital Signage(TM) to their
customers. Harris Broadcast Communications offers products, systems
and services that provide interoperable workflow solutions that
span the entire broadcast delivery chain. The Harris ONE(TM)
approach brings together highly integrated and cost-effective
products that are ideal for emerging media business models and for
customers upgrading media operations to digital and high-definition
services. About Harris Corporation Harris is an international
communications and information technology company serving
government and commercial markets in more than 150 countries.
Headquartered in Melbourne, Florida, the company has annual revenue
of over $4 billion and 16,000 employees -- including nearly 7,000
engineers and scientists. Harris is dedicated to developing
best-in-class assured communications(R) products, systems, and
services. Additional information about Harris Corporation is
available at http://www.harris.com/ . Apple and Final Cut Pro are
registered trademarks of Apple Inc. Kahuna is a trademark of Snell
and Wilcox Limited. MediaDNS is a trademark of Secure Path
Technology LLC DATASOURCE: Harris Corporation CONTACT: Dave
Glidden, Vice President, Marketing Operations, Harris Broadcast
Communications, +1-513-459-3639, ; or Robin Hoffman, Pipeline
Communications, +1-973-746-6970, Web site: http://www.harris.com/
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