HRS Harris Corp.

Broadcasters Predict Mobile DTV Will Generate an Additional $2 Billion Annually LAS VEGAS, April 10 /PRNewswire/ -- Leveraging their respective leadership positions in broadcast equipment and consumer electronics, Harris Corporation (NYSE:HRS) and LG Electronics, Inc., said today that their MPH(TM) in-band mobile digital television (DTV) system is both deployment-ready and uniquely suited to rapid marketplace adoption by the nation's broadcasters. Developed by LG Electronics, its R&D subsidiary Zenith, and Harris, the MPH system provides robust over-the-air DTV signals to mobile, pedestrian and handheld devices. This innovative technology allows consumers to watch their favorite programs from local broadcasters, as well as local news, weather and traffic information, even when traveling in fast-moving vehicles or using handheld devices away from home. Harris, which accounts for an estimated two of every three DTV transmitters sold and installed in the United States, will be showcasing the features and benefits of MPH at the annual National Association of Broadcasters (NAB) convention, which begins here this weekend. Among other things, Harris is launching new MPH broadcast equipment for broadcasters to deploy MPH mobile DTV services quickly. Similarly responding to broadcasters' sense of urgency, global technology leader LG Electronics expects to introduce by next year a range of consumer devices -- from handheld digital TVs and mobile phones to DTV-ready notebook computers -- capable of receiving and displaying MPH mobile DTV. LG will demonstrate these products at the NAB show as well. For broadcasters, mobile DTV has the potential to create lucrative new revenue streams. A study commissioned by the NAB predicted that, assuming an industry standard is set by early 2009 and universally adopted, "broadcast television could reap an additional $2 billion in annual revenue by 2012." The Open Mobile Video Coalition (OMVC), an alliance of U.S. commercial and public broadcasters, is vigorously promoting the development and early deployment of mobile DTV, and the Advanced Television Systems Committee (ATSC) is pursuing an aggressive standardization process expected to yield a single terrestrial mobile/handheld DTV standard by early 2009. "MPH in-band mobile DTV marks a rare opportunity for broadcasters to increase their viewership as well as their bottom-line," Harris Broadcast Communications President Tim Thorsteinson said. "This technology has proven itself time and again in grueling real-world field tests not only in major U.S. metropolitan areas, but also in media markets from Canada to Argentina. Harris, which led the way in building the new digital broadcast infrastructure, is uniquely qualified to help broadcasters weave mobile DTV into their existing transmission capability, and to do so swiftly and seamlessly." LG Electronics President and Chief Technology Officer Dr. Woo Paik said, "MPH promises to create major market opportunities for consumer electronics. We envision a host of new, MPH-driven products such as DTV systems for moving vehicles and DTV-capable computers, not to mention the replacement market for the millions of analog handheld TVs that will go dark when U.S. broadcasters go all-digital next February. We at LG see MPH as a logical extension of our seminal contributions to the field of digital transmission technology." The MPH team has been actively involved with the progress that ATSC has been making in the areas of transport protocol, user interface (middleware), service features and video/audio encoding -- all of which will be demonstrated within a mobile vehicle, as well as in the Harris and ATSC booths during the NAB convention. MPH in-band mobile DTV technology, under development for nearly three years at the LG Electronics DTV Laboratory in Seoul, South Korea, and at LG's Zenith lab near Chicago, builds on two key ATSC standards, also developed by Zenith: the robust Enhanced VSB (E-VSB) system and 8-VSB (Vestigial Side Band), the proven modulation system at the heart of the ATSC DTV standard currently used by more than 1,600 U.S. DTV broadcasters and in every DTV receiver sold in the United States. To help commercialize its technology concepts for the broadcast industry, LG Electronics turned to long-time industry leader Harris Corporation, whose extensive systems integration and research capabilities contributed significantly to the broadcast system's development. About LG Electronics LG Electronics, Inc. (KSE:066570.KS) is a global leader and technology innovator in mobile communications, consumer electronics and home appliances, employing more than 82,000 people working in over 110 operations, including 81 subsidiaries around the world. LG Electronics USA, based in Englewood Cliffs, N.J., is LG's North American subsidiary. In the United States, LG Electronics sells a wide range of consumer electronics (digital display and digital media) products, mobile phones and digital appliances under LG's "Life's Good" marketing theme. LG's U.S. R&D subsidiary, Zenith, based in Lincolnshire, Ill., is a long-time leader in consumer electronics technologies and a pioneer in digital HDTV. Zenith merged with LG Electronics in 1999. For additional information, please visit http://www.lgusa.com/. About Harris Corporation Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries. Headquartered in Melbourne, Florida, the company has annual revenue of almost $5 billion and 16,000 employees - including nearly 7,000 engineers and scientists. Harris is dedicated to developing best-in-class assured communications(R) products, systems, and services. Additional information about Harris Corporation is available at http://www.harris.com/. DATASOURCE: LG Electronics, Inc. CONTACT: Dave Glidden of Harris Broadcast Communications, +1-513-459-3639, ; or John Taylor of LG Electronics USA, +1-847-941-8181, Web site: http://www.lgusa.com/ http://www.harris.com/

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