LG Electronics, Harris Fast-Track Mobile Digital TV Development Means MPH(TM) System Ready for Market Deployment
April 10 2008 - 10:00AM
PR Newswire (US)
Broadcasters Predict Mobile DTV Will Generate an Additional $2
Billion Annually LAS VEGAS, April 10 /PRNewswire/ -- Leveraging
their respective leadership positions in broadcast equipment and
consumer electronics, Harris Corporation (NYSE:HRS) and LG
Electronics, Inc., said today that their MPH(TM) in-band mobile
digital television (DTV) system is both deployment-ready and
uniquely suited to rapid marketplace adoption by the nation's
broadcasters. Developed by LG Electronics, its R&D subsidiary
Zenith, and Harris, the MPH system provides robust over-the-air DTV
signals to mobile, pedestrian and handheld devices. This innovative
technology allows consumers to watch their favorite programs from
local broadcasters, as well as local news, weather and traffic
information, even when traveling in fast-moving vehicles or using
handheld devices away from home. Harris, which accounts for an
estimated two of every three DTV transmitters sold and installed in
the United States, will be showcasing the features and benefits of
MPH at the annual National Association of Broadcasters (NAB)
convention, which begins here this weekend. Among other things,
Harris is launching new MPH broadcast equipment for broadcasters to
deploy MPH mobile DTV services quickly. Similarly responding to
broadcasters' sense of urgency, global technology leader LG
Electronics expects to introduce by next year a range of consumer
devices -- from handheld digital TVs and mobile phones to DTV-ready
notebook computers -- capable of receiving and displaying MPH
mobile DTV. LG will demonstrate these products at the NAB show as
well. For broadcasters, mobile DTV has the potential to create
lucrative new revenue streams. A study commissioned by the NAB
predicted that, assuming an industry standard is set by early 2009
and universally adopted, "broadcast television could reap an
additional $2 billion in annual revenue by 2012." The Open Mobile
Video Coalition (OMVC), an alliance of U.S. commercial and public
broadcasters, is vigorously promoting the development and early
deployment of mobile DTV, and the Advanced Television Systems
Committee (ATSC) is pursuing an aggressive standardization process
expected to yield a single terrestrial mobile/handheld DTV standard
by early 2009. "MPH in-band mobile DTV marks a rare opportunity for
broadcasters to increase their viewership as well as their
bottom-line," Harris Broadcast Communications President Tim
Thorsteinson said. "This technology has proven itself time and
again in grueling real-world field tests not only in major U.S.
metropolitan areas, but also in media markets from Canada to
Argentina. Harris, which led the way in building the new digital
broadcast infrastructure, is uniquely qualified to help
broadcasters weave mobile DTV into their existing transmission
capability, and to do so swiftly and seamlessly." LG Electronics
President and Chief Technology Officer Dr. Woo Paik said, "MPH
promises to create major market opportunities for consumer
electronics. We envision a host of new, MPH-driven products such as
DTV systems for moving vehicles and DTV-capable computers, not to
mention the replacement market for the millions of analog handheld
TVs that will go dark when U.S. broadcasters go all-digital next
February. We at LG see MPH as a logical extension of our seminal
contributions to the field of digital transmission technology." The
MPH team has been actively involved with the progress that ATSC has
been making in the areas of transport protocol, user interface
(middleware), service features and video/audio encoding -- all of
which will be demonstrated within a mobile vehicle, as well as in
the Harris and ATSC booths during the NAB convention. MPH in-band
mobile DTV technology, under development for nearly three years at
the LG Electronics DTV Laboratory in Seoul, South Korea, and at
LG's Zenith lab near Chicago, builds on two key ATSC standards,
also developed by Zenith: the robust Enhanced VSB (E-VSB) system
and 8-VSB (Vestigial Side Band), the proven modulation system at
the heart of the ATSC DTV standard currently used by more than
1,600 U.S. DTV broadcasters and in every DTV receiver sold in the
United States. To help commercialize its technology concepts for
the broadcast industry, LG Electronics turned to long-time industry
leader Harris Corporation, whose extensive systems integration and
research capabilities contributed significantly to the broadcast
system's development. About LG Electronics LG Electronics, Inc.
(KSE:066570.KS) is a global leader and technology innovator in
mobile communications, consumer electronics and home appliances,
employing more than 82,000 people working in over 110 operations,
including 81 subsidiaries around the world. LG Electronics USA,
based in Englewood Cliffs, N.J., is LG's North American subsidiary.
In the United States, LG Electronics sells a wide range of consumer
electronics (digital display and digital media) products, mobile
phones and digital appliances under LG's "Life's Good" marketing
theme. LG's U.S. R&D subsidiary, Zenith, based in Lincolnshire,
Ill., is a long-time leader in consumer electronics technologies
and a pioneer in digital HDTV. Zenith merged with LG Electronics in
1999. For additional information, please visit
http://www.lgusa.com/. About Harris Corporation Harris is an
international communications and information technology company
serving government and commercial markets in more than 150
countries. Headquartered in Melbourne, Florida, the company has
annual revenue of almost $5 billion and 16,000 employees -
including nearly 7,000 engineers and scientists. Harris is
dedicated to developing best-in-class assured communications(R)
products, systems, and services. Additional information about
Harris Corporation is available at http://www.harris.com/.
DATASOURCE: LG Electronics, Inc. CONTACT: Dave Glidden of Harris
Broadcast Communications, +1-513-459-3639, ; or John Taylor of LG
Electronics USA, +1-847-941-8181, Web site: http://www.lgusa.com/
http://www.harris.com/
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