Harris Corporation, LG Electronics Announce In-Band Mobile DTV System, Providing New Business Opportunities for Broadcasters
April 03 2007 - 11:18AM
PR Newswire (US)
MPH(TM) system to debut at NAB 2007 CINCINNATI and CHICAGO, April 3
/PRNewswire-FirstCall/ -- The inventor of the transmission standard
for digital television (DTV) and the market leader in broadcast
equipment and automation technology today announced an innovative
new technology designed to extend over-the-air broadcast TV signals
beyond the living room to viewers on the go. LG Electronics Inc.
and its U.S. research subsidiary, Zenith Electronics Corp., joined
forces with Harris Corporation (NYSE:HRS) on the development of new
in-band mobile DTV technology. The MPH(TM) in-band mobile DTV
system, dubbed "MPH(TM)" for "Mobile-Pedestrian-Handheld," will
make its debut at the National Association of Broadcasters (NAB)
convention April 14-19 in Las Vegas. This promising technology,
which has the potential to create new markets and revenue streams
for TV broadcasters, will be prominently featured in two
high-profile NAB exhibits: the Harris booth (N2502, Las Vegas
Convention Center) and the Advanced Television Systems Committee
"Hot Spot" (South Hall upper lobby). The robustness and reliability
of the new system also will be showcased in live, mobile
demonstrations throughout the NAB convention. "MPH(TM) is designed
to deliver the Mobile-Pedestrian-Handheld applications that digital
TV broadcasters are seeking," said Dr. Jong Kim, president of LG's
Zenith R&D Lab, which collaborated with the LG DTV Lab in Seoul
and with Harris Broadcast Communications Division on the
development of the system. "We believe broadcasters will appreciate
both the superior performance and unparalleled flexibility of our
MPH(TM) system." Tim Thorsteinson, president of Harris Broadcast
Communications said, "The results of our joint development with LG
Electronics are in response to our customers' interest in a
compelling, in-band mobile solution. The versatile, robust MPH
system is the first that strikes the right balance for broadcasters
looking to deliver both high-definition programming to fixed
receivers and standard-definition programming and datacasting to
mobile and handheld devices." The MPH system is a multiple-stream
approach, with the main service stream for existing DTV and HDTV
services, and the MPH stream for one or more mobile, pedestrian
and/or handheld services. Key attributes of the MPH system include:
-- Backward compatibility with the existing ATSC 8-VSB transmission
and receiving equipment; -- Capability to receive broadcast signals
at high (mobile) speed with a single antenna; -- Use of practical,
small handheld receivers without the need for multiple antennas; --
Power savings in handheld receivers; -- Flexibility in both data
rates and robustness; -- Data-rate efficiency, and; -- Use of
advanced video and audio coding in the MPH(TM) stream. The MPH
system has the additional advantage for broadcasters of involving
neither outside service providers nor spectrum-pooling
arrangements. During the NAB convention, in addition to conducting
the live mobile demonstrations, LG Electronics, Zenith and Harris
will disclose results of field testing under real-world conditions
for mobile and handheld services. Further details will be discussed
at a joint Harris-LG press conference in Las Vegas on April 15, the
eve of the NAB convention. About LG Electronics USA, Inc. LG
Electronics USA, Inc. is the North American subsidiary of LG
Electronics, Inc., a $48.5-billion global force in consumer
electronics, home appliances and mobile communications. In the
United States, LG Electronics sells a wide range of digital display
and digital media products, digital appliances and mobile phones
under LG's "Life's Good" marketing theme. LG's U.S. R&D
subsidiary Zenith Electronics in Lincolnshire, Ill., is a long-time
leader in consumer electronics technologies and a pioneer in
digital HDTV, having developed the "VSB" digital transmission
system at the heart of the ATSC DTV Standard adopted by the Federal
Communications Commission. Zenith's Emmy-award-winning technologies
include TV remote control, stereo TV, flat CRTs and HDTV. Zenith
merged with LG Electronics in 1999. For additional information,
please visit http://www.zenith.com/ and http://www.lgusa.com/.
About Harris Corporation Harris is an international communications
and information technology company serving government and
commercial markets in more than 150 countries. Headquartered in
Melbourne, Florida, the company has annual revenue of about $4
billion and more than 14,000 employees - including more than 6,000
engineers and scientists. Harris is dedicated to developing
best-in-class assured communications(TM) products, systems, and
services for global markets, including government communications,
RF communications, broadcast communications, and wireless
transmission network solutions. Additional information about Harris
Corporation is available at http://www.harris.com/. DATASOURCE:
Harris Corporation CONTACT: Laura Whitaker, VP, Communications,
+1-408-782-1201, ; or Jay Adrick, VP, Broadcast Technology,
Broadcast Communications Division, +1-513-459-3802, , both of
Harris Corporation; or John Taylor, VP, Public Affairs, LG
Electronics, +1-847-941-8181, Web site: http://www.harris.com/
http://www.lgusa.com/ http://www.zenith.com/
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