Cox Television Selects Harris Corporation's OSi-Traffic(TM) to Manage Traffic, Sales, Accounting and Reporting
February 13 2007 - 1:57PM
PR Newswire (US)
NEW YORK, Feb. 13 /PRNewswire-FirstCall/ -- Cox Television has
selected Harris Corporation's (NYSE:HRS) premier OSi-Traffic(TM)
application to manage the traffic, sales, accounting and reporting
components of its business. Cox Television owns and operates 15
television stations and one cable news channel, and is a subsidiary
of Cox Enterprises, one of the nation's leading media companies. A
longstanding Harris customer, Cox TV will be able to use OSi
Traffic(TM) to seamlessly integrate other Harris products across
multiple business lines. For example, Cox can integrate its
Harris(R) ADC(TM) Playout Automation solution with OSi-Traffic
applications. The tight integration between traffic and automation
allows Cox to increase revenue by controlling inventory utilization
selling, and optimizing available spots closer to airtime. The
relationship between OSi-Traffic(TM) and Harris applications like
Medialine and Repline also creates integrated local and national
sales tools for Cox Television. As one of the top national
television advertising sales firms, this integration helps Cox
Television develop efficient conduits between stations and agencies
- increasing efficiency and decreasing errors. "The team at Cox
feels with OSi-Traffic, we're moving to a provider who understands
the demands of the television business today and into the future
with an emphasis on greater speed and access to information," said
Bruce Baker, executive vice president, Cox Television. "The synergy
of Harris systems with our stations is unique and gives us
confidence that we'll not only operate better, but also more
efficiently - all with a focus on better serving our viewing and
advertising customers." Harris also provides Cox with an organized
migration path from its previous Harris(R) BMS traffic system,
giving the company an uninterrupted view of historical data. Cox
Television will enjoy a smooth and integrated transition process to
an economical and efficient centralized traffic system. The
centralized architecture also enables Cox to track broadcast
revenue streams from disparate locations. About Harris(R)
OSi-Traffic(TM) The Harris(R) OSi-Traffic(TM) application offers a
complete traffic system for broadcasters that includes accounting,
sales and reporting components to assist in maximizing revenue
while operating more efficiently. The powerful components of
OSi-Traffic(TM) allow customers to keep expenses low and operate
more efficiently, maximizing their revenue. This Microsoft(R)
Windows(R)- based application offers all the features of a
graphical user interface, providing drag-and-drop spot scheduling
and real-time reporting. For product inquiries, contact Mike Sutton
at 816-434-4003 or http://www.broadcast.harris.com/osi About Harris
Corporation Harris is an international communications and
information technology company serving government and commercial
markets in more than 150 countries. Headquartered in Melbourne,
Florida, the company has annual sales of about $4 billion and more
than 14,000 employees - including more than 6,000 engineers and
scientists. Harris is dedicated to developing best-in-class assured
communications(TM) products, systems, and services for global
markets, including government communications, RF communications,
broadcast communications, and wireless transmission network
solutions. Additional information about Harris Corporation is
available at http://www.harris.com/ DATASOURCE: Harris Corporation
CONTACT: Laura Whitaker, Vice President, Communications, of Harris
Broadcast Communications Division, +1 408-782-1201, ; or Robin
Hoffman of Pipeline Communications, +1-973-746-6970, , for Harris
Corporation Web site: http://www.harris.com/
http://www.broadcast.harris.com/osi
Copyright
Harris (NYSE:HRS)
Historical Stock Chart
From May 2024 to Jun 2024
Harris (NYSE:HRS)
Historical Stock Chart
From Jun 2023 to Jun 2024