Harris Corporation Digital Radio Transmitters Central to Brazil's HD Radio(TM) Launch
October 05 2005 - 11:43AM
PR Newswire (US)
Three Leading Brazilian Radio Broadcasters Use Harris Transmitters
and Combining Methods to Cost-Effectively Launch Country's First HD
Radio(TM) Broadcasts CINCINNATI, Oct. 5 /PRNewswire-FirstCall/ --
Harris Corporation's (NYSE:HRS) Broadcast Communications Division
(BCD) today announced that three Brazilian radio broadcasters have
selected Harris as the exclusive digital transmission vendor for
their HD Radio(TM) launches. The country's three largest radio
broadcasters, Radio Bandeirantes, Radio Globo and RBS Group,
recently announced plans to launch HD Radio broadcasts on September
26, commemorating the 70th anniversary of AESP, a radio and
television emissions association based in Sao Paolo, and Brazil's
National Day of Radio. The HD Radio standard will allow all three
broadcasters to simulcast analog and digital broadcasts over the
same band, ensuring their listeners a choice to go digital or
continue receiving analog broadcasts. By selecting Harris, all
three radio groups have also ensured enhanced business models for
their AM stations, enhanced audio quality and data capability for
their FM stations, and a reduction in monthly operating costs due
to intelligent combining techniques. A total of six stations -- one
FM and one AM from each group -- are now transmitting in HD Radio:
* Radio Bandeirantes selected a Harris Z-Series(TM) Z16HDs FM
transmitter for Band News FM, and an IBOC equipment rack to upgrade
an existing Harris DXD100 AM transmitter to HD Radio. Both stations
are located in Sao Paulo, the largest city of Brazil. * Radio Globo
purchased a Harris Mini-HD(TM) 600 Watt FM transmitter for CBN
Radio in Sao Paulo, and an IBOC equipment rack to upgrade an
existing Harris 3DX-50 AM transmitter for Radio Tiradentes in Belo
Horizonte. * RBS Group purchased a Harris Mini-HD(TM) 600 Watt FM
transmitter for Itapema FM, and an IBOC equipment rack to upgrade
an existing Harris DXD100 AM transmitter to HD Radio for the Radio
Gaucha AM station. Both stations are located in Porto Alegre, in
the southern portion of Brazil. "Harris has been actively working
with Latin American radio broadcasters and government officials on
digital radio since we held the first international on-air HD Radio
demonstration ever in Porto Alegre in March 2003," said Nahuel
Villegas, Caribbean and Latin America regional director for Harris
Broadcast Communications Division. "The more than 100 Latin
American broadcasters who attended that first event experienced a
demonstration that showed the vastly improved audio quality and
compelling business case afforded by digital radio. The selection
of Harris as the exclusive transmission provider for Brazil's
maiden HD Radio launch is a result of our efforts over the past
several years, and we are privileged to be at the technological
center of this enormous radio event for Latin America." Harris
provided all three groups with FM combining methods that reduce
monthly transmission-related operational costs. Radio Bandeirantes
has employed Harris' exclusive Split-Level(TM) combining method,
which can reduce operational costs by up to 10 percent over the
traditional method of high- level combining FM and HD Radio
transmitters using a 10dB coupler. Radio Globo and RBS Group are
employing separate amplification, a feature of the Mini-HD(TM)
Series. Mini-HD Series transmitters greatly reduce the power reject
load that is common with high-level combining. By transmitting over
two separate antennas, broadcasters use only 10 percent of the
digital wattage output compared to high-level combining.
Transmitter power, initial capital investment and overall power
consumption are greatly reduced as a result. Harris has
consistently demonstrated strong commitment to supporting customer
needs and digital adoption in the region, and was the first vendor
to present HD Radio demonstrations at Mexico's CIRT Show in October
2003 and Argentina's CAPER Show in October 2004. "We congratulate
all three pioneering radio groups in Brazil for their launches, as
they are leading the way for many others soon to follow," said
Debra Huttenburg, vice president and general manager of the Harris
BCD Radio Broadcast Systems business unit. "We believe that
Brazil's historical decision to go digital now is a milestone that
will influence and encourage neighboring countries to take a closer
look at the various digital radio standards that exist today, and
further examine the many benefits afforded by transitioning to
digital." About Harris Broadcast Communications Division Harris is
an international communications and information technology company
serving government and commercial markets in more than 150
countries. With headquarters in Melbourne, Florida, the company has
annual sales of over $3 billion and has 12,600 employees --
including 5,500 engineers and scientists -- dedicated to the
development of best-in-class assured communications(TM) products,
systems, and services. The company's operating divisions serve
markets for government communications, tactical radio, broadcast,
and microwave systems. Additional information about Harris
Corporation is available at http://www.harris.com/ . HD Radio(TM)
is a trademark of iBiquity Digital Corporation. For additional
information and photos, visit http://www.broadcast.harris.com/news/
DATASOURCE: Harris Corporation CONTACT: Mary Beth Harnett, Harris
Broadcast Communications Division, +1-513-459-3620, or ; or Robin
Hoffman, Pipeline Communications, +1-973-746-6970, or , for Harris
Web site: http://www.harris.com/
http://www.broadcast.harris.com/news
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