HRS Harris Corp.

Company delivers industry's first intelligent metadata capture analysis application to improve business processes and maximize revenue from tape and digital libraries AMSTERDAM, Netherlands, Sept. 8 /PRNewswire-FirstCall/ -- Harris Corporation (NYSE:HRS) today announced the availability of its H-Class(TM) Media Business System (MBS), Release 1.0. H-Class MBS enables broadcasters, content providers and media developers to easily track all of their media content assets, both physical and digital. No matter what the media type -- traditional 30-second spots, or new media such as product placements or interactive campaigns - H-Class MBS efficiently tracks and bills the media through its end-to-end system for traffic, billing, scheduling and air-time sales. The H-Class MBS Release 1.0 provides a library management system integrated with digital asset management and media ingest capabilities. This is the industry's first intelligent, highly integrated application to use content-derived metadata to connect the physical world of tape libraries with digitized media, to more profitably manage digital rights, and to define and build content relationships for generating additional revenue. Scalable, standards-based and purpose-built for the enterprise, the H-Class(TM) Content Delivery Platform integrates disparate processes for creating, delivering and managing media and entertainment content. As a modular system, the H-Class Platform intelligently captures, interprets and acts upon content-associated metadata through a series of integrated applications such as the H-Class MBS, which focuses on contacts, search, security, system configuration and material/digital content library management. "H-Class MBS adds a more content-centric focus to business processes, resulting in additional revenue opportunities for Harris customers," said Gerry Kaufhold, principal analyst covering converging markets and technologies for In-Stat, a market research firm covering the communications industry. "It capitalizes on the industry's biggest growth opportunity -- increased revenue per subscriber. By using content-associated metadata to support the digital media supply chain, customers can more efficiently and profitably manage traffic, billing, contacts and integrated tape and digital content libraries to increase sales through existing relationships." H-Class MBS, Release 1.0 is a pivotal application for the H-Class Content Delivery Platform and offers breakthrough functionality that includes: - Content management features to define metadata related to media content and to manage content relationships - Library management for physical and digital media, including content form control such as check-in/out and reserve booking - The ability to build and maintain business hierarchies that go beyond traditional CRM definitions - Search engine features to find all objects across the entire system - Security features to define roles, assign users to roles and to grant access to system resources, data and actions - System configuration features to define user lists, system lists and to customize settings "H-Class MBS is the first application that can contextually apply metadata from one or more pieces of content and relate it to business processes, ranging from traffic and scheduling to library management," said Taras Bugir, chief strategy officer of Harris Broadcast Communications Division's Software Systems business unit. "Its focus is to help our customers deliver the 'four rights' - the right content to the right person at the right time on the right device, with the ultimate goal of increasing bottom-line revenues. We envision it serving as the base for the H-Class Platform, enabling broadcasters to become H-Class Platform ready." Harris will showcase the H-Class Platform and feature the H-Class Media Business Systems sharing data with multiple applications in the media business value chain at IBC 2005 (Harris Broadcast Communications Division: Hall 8, Stand 8.291, Amsterdam RAI). During the exhibition, demonstrations will show how revenue-generating services such as high-definition (HD) television and video-on-demand can be managed and delivered to maximum effect by enabling user behavioral characteristics to dictate the appropriate content delivery paths, from ingest to consumption. Harris H-Class(TM) Content Delivery Platform The Harris H-Class Platform represents an integrated approach to content management at the enterprise level - from ingest to distribution over a variety of devices or networks. The H-Class(TM) Content Delivery Applications Suite is designed to enable revenue optimization and generation from new services, while at the same time delivering lower total cost of ownership to the media management process, allowing cost-effective development of these new services. About Harris Broadcast Communications Division Harris Broadcast Communications Division is one of four divisions within Harris Corporation, an international communications company focused on providing assured communications(TM) products, systems and services for government and commercial customers in more than 150 countries. One of the world's leading suppliers of broadcast technology, Harris Broadcast Communications Division offers a full range of solutions that support the digital delivery, automation and management of audio, video and data. For more information, visit http://www.harris.com/. DATASOURCE: Harris Corporation CONTACT: Martha Rapp of Harris Corporation, Broadcast Communications Division, +1-217-221-7577, ; or K.C. Du Fay of Sterling Communications, Inc., +1-415-392-2300, Web site: http://www.harris.com/

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