Harris Corporation Leverages Transmission Leadership Into New Business Models for Mobile Video
April 04 2005 - 11:00AM
PR Newswire (US)
Harris Corporation Leverages Transmission Leadership Into New
Business Models for Mobile Video DVB-H Products and Demonstrations
at NAB2005 Further Cement Harris As a Growing Force Globally for
Total Content Delivery CINCINNATI, April 4 /PRNewswire-FirstCall/
-- Harris Corporation's (NYSE:HRS) Broadcast Communications
Division will feature a live, end-to-end DVB-H demonstration in its
booth during NAB2005. The Harris products offer a complete solution
that will allow both domestic and international broadcasters to
create content, move it through the production chain and deliver it
to mobile devices such as cellular phones and similar devices. The
content will represent typical live broadcast television
programming as opposed to the short video clips that are the
current standard in mobile video. "Harris' decades of terrestrial
transmission experience and knowledge have been invaluable in
expanding beyond our core business to make true mobile video a
reality for consumers," said Dale Mowry, vice president and general
manager of Harris Broadcast Communications Division's Television
Broadcast Systems business unit. "Building on the coming
implementation of our first international DVB-H trials, Harris also
is establishing partnerships domestically that will lead to
capabilities on all major mobile video platforms. We are confident
our end-to-end solutions approach will advance mobile video far
beyond its current capabilities." The demonstration will feature
UDcast's multi-protocol encapsulator for data insertion, Harris'
fully DVB-H compatible Synchrony SFN (Single Frequency Network)
Adapter, and Harris' fully DVB-H compliant Atlas(TM) DTV660
transmitter. This NAB demonstration comes on the heels of two
previous announcements that position Harris as an emerging leader
in mobile video trials. In February, Harris announced its selection
as the exclusive provider of transmission equipment for NTL
Broadcast's DVB-H mobile video trials in the UK, and in early March
came the news that Harris would supply transmission equipment and
technical support to Sydney, Australia-based The Bridge Networks
for a 12-month DVB-H trial. Both providers will use Harris
Atlas(TM) DTV-660 transmitters for terrestrial delivery of
multi-channel television to mobile receivers. DVB-H allows
simultaneous transmission of multi-channel television, radio,
video, audio and IP data to a range of multimedia receivers
including cellular phones, PDAs, PCs and other handheld devices.
DVB-H uses MPEG-4 AVC, Windows(R) Media 9, AAC and other advanced
video coding and bandwidth- efficient compression technologies to
deliver high-quality services to small- screen devices. In addition
to DVB-H-based developments, Qualcomm has announced an $800 million
investment in FLO(TM) modulation and a nationwide MediaFLO(TM)
mobile video network using its newly developed standard that
permits implementation of a broadcast mobile video network in
conjunction with existing WCDMA and CDMA-EVDO cellular networks.
About Harris Broadcast Communications Division Harris Broadcast
Communications Division is one of four divisions within Harris
Corporation, an international communications equipment company
focused on providing assured communications(TM) services for
government and commercial customers in more than 150 countries. One
of the world's leading suppliers of broadcast technology, Harris
Broadcast Communications Division offers a full range of solutions
that support the digital delivery, automation and management of
audio, video and data. For more information, visit
http://www.broadcast.harris.com/ . DATASOURCE: Harris Corporation
CONTACT: Martha Rapp of Harris Corporation, +1-217-221-7577, or ;
or Becky Smith (EMEA, Asia-Pacific) of Ellabeck Communications Ltd,
+011-44-1795-521729, or ; or Robin Hoffman of Pipeline
Communications, +1-973-746-6970, or , both for Harris Corporation
Web site: http://www.harris.com/ http://www.broadcast.harris.com/
http://www.nabshow.com/default.asp
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